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Dragos stanca social media summit bucuresti 2012

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  • 1. COMUNICATINU FACETI doarPUBLICITATESocial Media Summit Bucuresti, 28 februarie 2012
  • 2. HIGHLIGHTSGoogle Trends – Facebook vs Hi5 in Romania (daily unique visitors) Aprox 3 milioane U.V./day Aprilie 2010: Facebook August 2011: TPU bate HI5.com bate HI5.com Aprox 150 mii U.V./day
  • 3. HIGHLIGHTS August 2011: TPU bate HI5.com
  • 4. HIGHLIGHTS Online nu inseamna “alta media” ci inseamna un nou “Q” e noul “A”: mediu. alfabetul lumii digitale se scrie Publicitatea online pe tastauri va muri, treptat: qwerty. va fi inlocuita de comunicare Copiii digitali nu eficienta de brand. seamana cu “noi”, cei trecuti de 25 Brand nu inseamna de ani: vorbiti doar produs: limba lor sau nu inseamna stare, veti vinde. Nimic. persoana, univers de valori.
  • 5. HIGHLIGHTS
  • 6. HIGHLIGHTSCreative & Special Projects
  • 7. CASESTUDIES Client ……………………… Microsoft Romania Campaign Name ……………………… IE9 – HTML 5 Projects Project Details ……………………………………………… -O suita de proiecte speciale de tehnologie si comunicare de toate tipurile [on si offline] pentru generarea de download-uri pentru INTERNET EXPLORER 9 -Servicii de strategie, design, creatie, productie si implementare in parteneriat cu REALITATEA.NET/WEBTV, RADIO ZU, ANTENA3.RO si GSPTV.ro Results ……………………………………………… - Peste 200,000 downloads IE9 generate
  • 8. CASESTUDYClient………………………OMVCampaign Name………………………Facebook App & Game Project Details …………………………………………… … -Lansarea aplicatiei web de sustinere a campaniei de intrajutorare a copiilor bolnavi de dislexie -Solutia: joc de tip quiz cu intrebari de cultura generala
  • 9. CASESTUDY Client ……………………… Romania TV Campaign Name ……………………… Strategie de lansare a portaului RTV.net Project Details ……………………………………………… -Concept, implementare si strategie de lansare RTV.net prin “campania antidezinformare” -Productie si lansare video viral “Basescu batut” -Facebook ads campaign, Google ads, online PR, advertising traditional, Facebook App Results ……………………………………………… -+500,000 vizitatori unici pe RTV.net [ian 2012] -+250,000 vizualizari ale spotului viral
  • 10. CASESTUDY Client ……………………… 101 Worldwide / Fashion TV International Project Details ……………………………………………… -Servicii de web development pentru website-ul FTV.com -Servicii de strategie online -Facebook integration Results ……………………………………………… - Proiect lansat in Februarie 2011 - Peste 1 milion de fani Facebook - Triplarea traficului in 3 luni dupa lansare In parteneneriat cu: ………………………………………………
  • 11. CASESTUDY Client ……………………… Q2M Clients Campaign Name ……………………… Facebook Reality Show Project Details ……………………………………………… -Q2M lanseaza primul reality show pe Facebook -Sub conceptul “Black & White”, doua fete simpatice – o bruneta si o blonda - fac “orice” sa adune peste 50.000 fani pe Facebook: conving vedete sa vina la petrecerile lor, organizeaza flashmob-uri si alte “nebunii” -Un non canal media care ofera posibilitati variate de product-placement si colectare baza de date
  • 12. CASESTUDY …………………… www.facebook.com/ blackwhitegirls
  • 13. COMUNICATINU FACETI doarPUBLICITATEDragos StancaManaging PartnerdStanca@Q2M.net

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