On October 23rd, 2014, we updated our
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authority/credibility/ability to make other people do things that are economically beneficial for others/brands social capital = social influence? passive activeWhat is…
Person Person Influencer PersonHow …
Influencer marketingWhy …
SIGNALS TIME FRAMESMOMENTS / INSTANCES POTENTIAL
Relevance Reach ResonanceFeatures
CADENCE ONE THEME MEET THE INFLUENCERS POSITIVE ATTITUDEBest practice
ACTION OR AWARENESS? AUTHORITY OR WORKING THE SYSTEM?
“Over time, I found my eyes drifting to tweets from folks with the lowest Klout scores. They talked about things nobody else was talking about. Sitcoms in Haiti. Quirky museum exhibits. Strange movie-theater lobby cards from the 1970s. The un-Kloutiest’s thoughts, jokes, and bubbles of honest emotion felt rawer, moreauthentic, and blissfully oblivious to the herd. Like unloved TV shows, these people had low Nielsen ratings—no brand would ever bother to advertise on their channels. And yet, these were the people I paid the most attention to. They wereunique and genuine. That may not matter to marketers, and it may not win them much Klout. But it makes them a lot more interesting.”