Bobby Voicu SMS Camp

Social Media in business? Exemple Bobby Voicu – Social Media Snowcamp 2011

Twitter succes
Un magazin de inghetata cu 14 locuri
300.000 de followeri
Impertinent
Fii diferit!
Inghetata Humphry Slocombe

Emerson Salon
Twitter, Facebook, blog
75% dintre clienti de pe social media
Site personalizat
Clientii din social media sunt mai fideli si cheltuie mai mult

Uniqlo – 26 de ani
Twitter to the max
Discount de 10E
60.000 de persoane au primit discount
Aprox. 1.500.000 de twit-uri
Doua zile in trending topics

Vamplets
Facebook Ads
300% incasari
250$/luna
1000$ venituri

Restaurant chinezesc [RO]
Facebook management – 6 luni
4 articole pe bloguri
ROI – 120%
S-a livrat lista cu numele celor care au venit in restaurant, cat au comandat, care a fost profitul restaurantului

ShoeDazzle
600% crestere in numarul de share
Sute de mii de like-uri
Userii de pe FB cumpara mai mult si mai des
Folosit la maxim optiunile Facebook (Connect, API, Social Graph)

Blogul Zappos
Nimic despre vanzare
Totul despre cultura companiei
Word of mouth la maxim
Va doresc sa aveti client o companie asa misto, cu un CEO asa curajos

Stiinta si tehnica [RO]
Campanie pe bloguri
Facebook Ads
Facebook management
Rezultat: abonamente in valoare de 5000E

Alte exemple
Dell: 6.5 milioane dolari in comenzi pe twitter
Old Spice: brandul numarul pe men body wash

Resurse
1. http://www.clickz.com/clickz/column/1729013/social-media-case-study-houlihans-restaurants
2. http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/
3. http://www.socialmediaexplorer.com/social-media-marketing/social-media-customer-value/
4. http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/
5. http://venturebeat.com/2010/06/09/starbucks-social-media/
6. http://www.robgonda.com/2010/07/15/the-old-spice-social-media-campaign-stats/
7. http://www.searchenginejournal.com/facebook-marketing-roi-3-case-studies/28254/
8. http://barnraisersllc.com/2011/07/34-case-studies-prove-social-commerce-roi/
9. http://www.penn-olson.com/?p=19191
10. http://www.nytimes.com/2010/05/27/business/smallbusiness/27sbiz.html

Va multumesc!
@BobbyVoicu
Facebook.com/BobbyVoicu
Bobbyvoicu.ro

Bobby Voicu SMS Camp

by RevistaBiz on Dec 09, 2011

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Bobby Voicu SMS Camp — Presentation Transcript