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Mmi older-boomer-demographic-profile
Mmi older-boomer-demographic-profile
Mmi older-boomer-demographic-profile
Mmi older-boomer-demographic-profile
Mmi older-boomer-demographic-profile
Mmi older-boomer-demographic-profile
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Mmi older-boomer-demographic-profile

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older-boomer-demographic

older-boomer-demographic

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  • 1. In their early years, “Leading Edge” Boomers enjoyed economic prosperity, and their resulting financial clout in their prime consumer years drove rising trends in everything from hula hoops to home construction, baby bottles to blue jeans, DEMOgRAphic pROfiLE FINANCES Older Boom ers—The Heyday of the “Youth Culture” and pop music to “muscle cars.” However, the recessionary years of the early 1970s also added cautionary realities to their youthful consumption and America’s employment dreams. Some experts warn that funding a longer life and retirement will be a challenge OLDER PROFILE for many Older Boomers. Average Annual Expenditures BOOMERS Racial and Ethnic Composition* Age 55–64 2009 Poverty Status in 2008 Non-Hispanic Overview of America’s Older Boomers in 2009 White Alone A Demographic Profile of America’s Older Boomers 76% This demographic profile is one in a series produced by the MetLife % Below Poverty Level* Mature Market Institute. The birth of the “Leading Edge” Boomers (from 1946–1951) initiated the post-World War II Baby Boom and Non-Hispanic defined many of the cultural and generational characteristics that are Black Alone most often used to define the entire generation. The Older Boomers 10% Hispanic represent only about 27% of the Boomer generation. Non-Hispanic (Any Race) Asian Alone 8% 4% All Other Older Boomers Races Source: U.S. Department of Labor, Bureau of Labor Statistics, Consumer Expenditure Source: U.S. Census Bureau, Current Population 2% Survey, 2008 Survey, Annual Social & Economic Supplement, 2009 Older Boomers are adults ages 58–63 years old in 2009, born between 1946 and 1951. Household Income in 2008 by Household Type 2030 Key Birth Years of Older Boomers Ages 55–59 Ages 60–64 2009 2030 IN THE Older Boomer Males 9,866,208 5,463,940 SPOTLIGHT 1947 1948 1950 Non-Hispanic Older Boomer Females 10,625,555 7,208,349 White Alone 75% T Total: 20,491,763 12,672,2891946 Non-Hispanic Older Boomers Black Alone Total U.S. Population in 2009 9% 1949 1951 › In 2009, Older Boomers 7% Hispanic represented 7% of the total Non-Hispanic (Any Race) Source: U.S. Census Bureau, Current Population Survey, Annual Social & Economic Supplement, 2009 population, or about Asian Alone 10% 1 in 14 people. 5% All Other › 48% male 2009 Races › 52% female 2% *Percentages may not total 100% due to rounding. Older Boomers Source: U.S. Census Bureau, National Population Total U.S. Population by 2030 Estimates & Projections › By 2030, Older Boomers will 3% be ages 79–84 and make up 3% of the total population. 2030 Source: U.S. Census Bureau, National Population Estimates & Projections
  • 2. In their early years, “Leading Edge” Boomers enjoyed economic prosperity, and their resulting financial clout in their prime consumer years drove rising trends in everything from hula hoops to home construction, baby bottles to blue jeans, DEMOgRAphic pROfiLE FINANCES Older Boom ers—The Heyday of the “Youth Culture” Boomers, were born into an era of economic and pop music to “muscle cars.” However, the recessionary years of the early 1970s also added cautionary realities to their youthful consumption and America’s Older Boomers, often called “Leading Edge” II. Returning war veterans and their brides settl ed employment dreams. Some experts warn that funding a longer life and retirement will be a challenge OLDER PROFILE prosperity immediately following World War for many Older Boomers. of suburban America and the growth of public BOOMERS down to raise their families, resulting in the rise y Boom,” the large 18-year generation that has schools. The Older Boomers ushered in the “Bab had an impact on every aspect of American life. Racial and Ethnic Composition* early adulthood, they were influenced by the Average Annual Expenditures As the Older Boomers entered their teens and ges such as the Vietnam War, the movements confluence of multiple historic events and chan Age 55–64 President John F. Kennedy’s visionary call to to end racial and gender inequality, and young ld. Their changing attitudes and their social actio n to help others around the country and the wor Poverty Status in 2008 , economic, political, and social landscape. Non-Hispanic activism helped redefine the American cultural White Alone Overview of America’s Older Boomers in 2009 A Demographic Profile of America’s Older Boomers population group and reaching traditional Now that the Older Boomers are moving into the 65+ g on r influence as they have at each life stage. Bein retirement age, they will continue to exert thei % Below Poverty Level* ng pressure on government programs, including the cusp of the age wave, they will put increasi are Non-Hispanic influence on how public programs and services Social Security and Medicare, and will be an Black Alone as be involved in civic engagement activities just delivered. At the same time, many will want to the Hispanic and talent to making their communities and Non-Hispanic they did in their youth, contributing their time Asian Alone (Any Race) roots still intact, these Boomers may be getting world a better place. With their youth culture All Other getting better as well. older, but will undoubtedly claim that they are Older Boomers Races Source: U.S. Department of Labor, Bureau of Labor Statistics, Consumer Expenditure Source: U.S. Census Bureau, Current Population Survey, 2008 Survey, Annual Social & Economic Supplement, 2009 Household Income in 2008 by Household Type Key Birth Years of Older Boomers Ages 55–59 Ages 60–64 IN THE SPOTLIGHT 1947 1948 1950 Non-Hispanic Arnold Schwarzenegger Al Gore Fran Lebowitz White Alone Dan Quayle Billy Crystal Jay Leno David Letterman Christa McAuliffe Martin Short1946 Elton John Donna Karan Stevie Wonder Non-HispanicBill Clinton Farrah Fawcett Donna Summer Tim Russert Older BoomersCher Total U.S. Population in 2009 Black Alone Hillary ClintonDiane von Furstenberg James Patterson 1949 1951 › 7% HispanicDolly Parton Kareem Abdul-Jabbar Bill O’Reilly Al Franken Non-HispanicDonald Trump Bruce Springsteen John Cougar Mellencamp Source: U.S. Census Bureau, Current Population Survey, Annual Social & Economic Supplement, 2009 (Any Race) Nolan Ryan Asian AloneFreddie Mercury O.J. Simpson George Foreman Luther VandrossGeorge W. Bush Rob Reiner Hank Williams Jr. Rush Limbaugh All OtherJimmy Buffet Stephen King Meryl Streep Sally Ride › 2009 RacesReggie Jackson Tom Clancy Vera Wang Sting ›Steven Spielberg Tom Daschle Wolfgang Puck Tommy Hilfiger Older Boomers Source: U.S. Census Bureau, National Population Total U.S. Population by 2030 Estimates & Projections Variable And Long-Term Care Products Are: • Not A Deposit Or Other Obligation Of Bank › • Not FDIC-Insured • Not Insured By Any Federal Government Agency 3% Only Variable Annuity Products: • Not Guaranteed By Any Bank Or Credit Union • May Go Down In Value Only Long-Term Care Products: • Not Issued, Guaranteed Or Underwritten By Bank Or FDIC 2030 • Not A Condition To The Provision Or Term Of Any Banking Service Or Activity Source: U.S. Census Bureau, National Population • Policy Is An Obligation Of The Issuing Insurance Company Estimates & Projections
  • 3. Higher educational Older Boomers came from traditional families, With the transition from rural to suburban communities, more Older Boomers grew up in the attainment and the but created more non-traditional families. new suburban environment and tended to stay in these types of communities as they raised HEALTH & LONGEVITY WORK beginning of the FAMILY More working mothers and generally smaller HOUSING their own families. Over 90% of Boomer families are homeowners. women’s liberation families, along with greater longevity among movement opened their parents’ generation, meant that caregivingThe elimination of many childhood up new opportunities for women was more a three-generation issue than ever before. About 77% Household Size by Typediseases by the 1950s helped the Older entering and advancing in the of the oldest Boomers report having grandchildren. Those with All Households Family Households* Non-Family Households**Boomers enjoy increased health and workforce. grandchildren have an average of four per family.1longevity in their early years, while 1 MetLife Mature Market Institute, Boomer Bookends: Insights Into the Oldest and 1 29.5% — 89.5% Older Boomers are among the firstimproved health care has also reduced Youngest Boomers, 2009. 2 49.4% 69.3% 9.1% to have to wait until age 66 to collectthe rates of heart disease and stroke full Social Security pension benefits, Marital Status 3 12.3% 17.9% 0.9%as they reached middle age. The vast potentially creating slightly longer 4 4.6% 6.7% 0.3% Males Femalesmajority can expect to enjoy good working careers. 5 2.5% 3.7% 0.1%health for their next decade as well. Married 75.3% 65.0% 6 1.0% 1.4% 0.1% Widowed 2.5% 9.0% 7+ 0.7% 0.9% 0.1% Divorced 12.8% 17.0%Self-Reported Health Status: Average Size 2.1 people 2.5 people 1.1 people Separated 1.9% 1.8% OLDER BOOMERS2006–2008 Occupation Group* Never Married 7.5% 7.1% If one were to characterize the popular * Family Household—Household maintained by a householder who is in Geographic Distribution in 2008 1% 7% P roduction, a family (group of two people or more, one of whom is the householder, ges 55–64 A Male Female 17% image of the typical Baby Boomer, Transportation, Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 related by birth, marriage, or adoption and residing together), and includesExcellent/ 0% it would probably be of the Older any unrelated people (unrelated subfamily members and/or secondary Older Boomers represent and MaterialVery Good 52.1% 51.2% 15% 34% Educational Attainment Boomers in the heyday of the 1960s, individuals) who may be residing there. 5%–8% of the population 1% MovingGood 29.7% 30.1% Master’s Degree or Higher when youth culture was at the forefront ** on-Family Household—Householder living alone (a one-person N of every state in the U.S. C onstruction, High School GraduateFair/Poor 18.2% 18.7% 17% Bachelor’s Degree and demonstrating was the social household) or where the householder shares the home exclusively with Extraction, and Less than High School people to whom he/she is not related. 17% Some College commentary of choice for millions.Source: Centers for Disease Control Prevention, 10% MaintenanceNational Center for Health Statistics, Health Data Source: U.S. Census Bureau, DataFerrett, Current Population Survey, MarchInteractive F arming, 15% 12% Although highly stereotypical, that Supplement, 2009 Fishing, 20% 18% image is what became a marker for an 42% 42% and Forestry Homeownership Rates in 2008 by Family StatusLife Expectancy: 2006 entire generation, the roots of which 27% and Age of Householder # Years at Age Male Female Sales and Office 26% really only represented part of a much 50 28.8 32.5 Males Females Service larger cohort. Married Couple Males Females Age 27% 33% Families Living Alone Living Alone 55 24.7 28.0 M anagement, In reality, the Older Boomers set the * Of those employed. Professional, 55–59 90.9% 59.3% 64.0% 60 20.7 23.8 12% 11% stage for a widely diverse generation, and Related 60–64 92.0% 61.2% 68.0%Source: Centers for Disease Control Prevention, Source: U.S. Census Bureau, DataFerrett, Current Population Males Females most of whom have little resemblance Source: U.S. Census Bureau,National Center for Health Statistics, 2009 Survey, March Supplement, 2009 Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 to their older “Leading Edge” brethren. Source: U.S. Census Bureau, Housing and Household Economic Statistics Division Population Division, 2009 President Camp Jimmy Carter David pardoned Accords draft dodgers Star Wars First cellular VHS recorder mobile phone introduced premiered/ “Summer of Love” Elvis Presley tested in began the died Chicago Hippie movement First Apple® computer created
  • 4. Higher educational Older Boomers came from traditional families, With the transition from rural to suburban communities, more Older Boomers grew up in the attainment and the but created more non-traditional families. new suburban environment and tended to stay in these types of communities as they raised HEALTH LONGEVITY WORK beginning of the FAMILY More working mothers and generally smaller HOUSING their own families. Over 90% of Boomer families are homeowners. women’s liberation families, along with greater longevity among movement opened their parents’ generation, meant that caregivingThe elimination of many childhood up new opportunities for women was more a three-generation issue than ever before. About 77% Household Size by Typediseases by the 1950s helped the Older entering and advancing in the of the oldest Boomers report having grandchildren. Those with All Households Family Households* Non-Family Households**Boomers enjoy increased health and workforce. grandchildren have an average of four per family.1longevity in their early years, while 1 MetLife Mature Market Institute, Boomer Bookends: Insights Into the Oldest and 1 29.5% — 89.5% Older Boomers are among the firstimproved health care has also reduced Youngest Boomers, 2009. 2 49.4% 69.3% 9.1% to have to wait until age 66 to collectthe rates of heart disease and stroke full Social Security pension benefits, Marital Status 3 12.3% 17.9% 0.9%as they reached middle age. The vast potentially creating slightly longer 4 4.6% 6.7% 0.3% Males Femalesmajority can expect to enjoy good working careers. 5 2.5% 3.7% 0.1%health for their next decade as well. Married 75.3% 65.0% 6 1.0% 1.4% 0.1% Widowed 2.5% 9.0% 7+ 0.7% 0.9% 0.1% Divorced 12.8% 17.0%Self-Reported Health Status: Average Size 2.1 people 2.5 people 1.1 people Separated 1.9% 1.8% OLDER BOOMERS2006–2008 Occupation Group* Never Married 7.5% 7.1% If one were to characterize the popular * Family Household—Household maintained by a householder who is in Geographic Distribution in 2008 1% 7% P roduction, a family (group of two people or more, one of whom is the householder, ges 55–64 A Male Female 17% image of the typical Baby Boomer, Transportation, Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 related by birth, marriage, or adoption and residing together), and includes Excellent/ 0% it would probably be of the Older any unrelated people (unrelated subfamily members and/or secondary Older Boomers represent and Material Very Good 52.1% 51.2% 15% 34% Educational Attainment Boomers in the heyday of the 1960s, individuals) who may be residing there. 5%–8% of the population 1% Moving Good 29.7% 30.1% Master’s Degree or Higher when youth culture was at the forefront ** on-Family Household—Householder living alone (a one-person N of every state in the U.S. C onstruction, High School Graduate Fair/Poor 18.2% 18.7% 17% Bachelor’s Degree and demonstrating was the social household) or where the householder shares the home exclusively with 17% Extraction, and people to whom he/she is not related.Source: Centers for Disease Control Prevention, 10% Maintenance Some College commentary of choice for millions.National Center for Health Statistics, Health Data Source: U.S. Census Bureau, DataFerrett, Current Population Survey, MarchInteractive F arming, 15% 12% Although highly stereotypical, that Supplement, 2009 Fishing, 20% 18% image is what became a marker for an 42% 42% and Forestry Homeownership Rates in 2008 by Family StatusLife Expectancy: 2006 entire generation, the roots of which 27% and Age of Householder # Years at Age Male Female Sales and Office 26% really only represented part of a much 50 28.8 32.5 Males Females Service larger cohort. Married Couple Males Females Age 27% 33% Families Living Alone Living Alone 55 24.7 28.0 M anagement, In reality, the Older Boomers set the * Of those employed. Professional, 55–59 90.9% 59.3% 64.0% 60 20.7 23.8 12% 11% stage for a widely diverse generation, and Related 60–64 92.0% 61.2% 68.0%Source: Centers for Disease Control Prevention, Source: U.S. Census Bureau, DataFerrett, Current Population Males Females most of whom have little resemblance Source: U.S. Census Bureau,National Center for Health Statistics, 2009 Survey, March Supplement, 2009 Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 to their older “Leading Edge” brethren. Source: U.S. Census Bureau, Housing and Household Economic Statistics Division Population Division, 2009 Peace Corps President Camp established/ Jimmy Carter David John Glenn President Accords Berlin Wall first American U.S. began pardoned erected John F. Kennedy bombing draft dodgers to orbit the Earth assassinated North Vietnam Elvis Presley Star Wars First cellular inducted VHS recorder mobile phone Motown introduced premiered/into the Army Catch 22 Elvis Presley tested in founded Chicago published died Alaska and Freedom rides Soviet missile began in South First Apple® Hawaii became computer states shot down challenging U.S. spy plane segregation First Wal-Mart® created opened
  • 5. Higher educational Older Boomers came from traditional families, With the transition from rural to suburban communities, more Older Boomers grew up in the attainment and the but created more non-traditional families. new suburban environment and tended to stay in these types of communities as they raised HEALTH LONGEVITY WORK beginning of the FAMILY More working mothers and generally smaller HOUSING their own families. Over 90% of Boomer families are homeowners. women’s liberation families, along with greater longevity among movement opened their parents’ generation, meant that caregivingThe elimination of many childhood up new opportunities for women was more a three-generation issue than ever before. About 77% Household Size by Typediseases by the 1950s helped the Older entering and advancing in the of the oldest Boomers report having grandchildren. Those with All Households Family Households* Non-Family Households**Boomers enjoy increased health and workforce. grandchildren have an average of four per family.1longevity in their early years, while 1 MetLife Mature Market Institute, Boomer Bookends: Insights Into the Oldest and 1 29.5% — 89.5% Older Boomers are among the firstimproved health care has also reduced Youngest Boomers, 2009. 2 49.4% 69.3% 9.1% to have to wait until age 66 to collectthe rates of heart disease and stroke full Social Security pension benefits, Marital Status 3 12.3% 17.9% 0.9%as they reached middle age. The vast potentially creating slightly longer 4 4.6% 6.7% 0.3% Males Femalesmajority can expect to enjoy good working careers. 5 2.5% 3.7% 0.1%health for their next decade as well. Married 75.3% 65.0% 6 1.0% 1.4% 0.1% Widowed 2.5% 9.0% 7+ 0.7% 0.9% 0.1% Divorced 12.8% 17.0%Self-Reported Health Status: Average Size 2.1 people 2.5 people 1.1 people Occupation Group* Separated 1.9% 1.8% OLDER BOOMERS2006–2008 * Family Household—Household maintained by a householder who is in 1% Never Married 7.5% 7.1% If one were to characterize the popular a family (group of two people or more, one of whom is the householder, Geographic Distribution in 2008 ges 55–64 A Male Female 7% P roduction, 17% Transportation, Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 image of the typical Baby Boomer, related by birth, marriage, or adoption and residing together), and includes Excellent/ 0% it would probably be of the Older any unrelated people (unrelated subfamily members and/or secondary Older Boomers represent and Material Very Good 52.1% 51.2% 15% 34% Educational Attainment individuals) who may be residing there. 5%–8% of the population Moving Boomers in the heyday of the 1960s, Good 29.7% 30.1% 1% Master’s Degree or Higher High School Graduate when youth culture was at the forefront ** on-Family Household—Householder living alone (a one-person N of every state in the U.S. Fair/Poor 18.2% 18.7% 17% C onstruction, household) or where the householder shares the home exclusively with Extraction, and Bachelor’s Degree Less than High School and demonstrating was the social 17% people to whom he/she is not related.Source: Centers for Disease Control Prevention, 10% Maintenance Some College commentary of choice for millions.National Center for Health Statistics, Health Data Source: U.S. Census Bureau, DataFerrett, Current Population Survey, MarchInteractive F arming, 15% 12% Although highly stereotypical, that Supplement, 2009 Fishing, 42% 42% 20% 18% image is what became a marker for anLife Expectancy: 2006 and Forestry Homeownership Rates in 2008 by Family Status entire generation, the roots of which and Age of Householder Sales and Office 26% 27% # Years at Age Male Female really only represented part of a much 50 28.8 32.5 Males Females Service larger cohort. Married Couple Males Females Age 27% 33% Families Living Alone Living Alone 55 24.7 28.0 M anagement, * Of those employed. In reality, the Older Boomers set the 55–59 90.9% 59.3% 64.0% 60 20.7 23.8 Professional, 12% 11% and Related stage for a widely diverse generation, Males Females 60–64 92.0% 61.2% 68.0%Source: Centers for Disease Control Prevention, Source: U.S. Census Bureau, DataFerrett, Current Population most of whom have little resemblance Source: U.S. Census Bureau,National Center for Health Statistics, 2009 Survey, March Supplement, 2009 Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 to their older “Leading Edge” brethren. Source: U.S. Census Bureau, Housing and Household Economic Statistics Division Population Division, 2009 Peace Corps established/ John Glenn Berlin Wall President U.S. began first American John F. Kennedy erected to orbit the Earth bombing assassinated North Vietnam Elvis Presley inductedinto the Army Motown founded Catch 22 “Summer of Love” published began the Hippie movement Alaska and Freedom rides Hawaii became Soviet missile began in South states shot down challenging U.S. spy plane segregation First Wal-Mart® opened
  • 6. In their early years, “Leading Edge” Boomers enjoyed economic prosperity, and their resulting financial clout in their prime consumer years drove rising trends in everything from hula hoops to home construction, baby bottles to blue jeans, DEMOgRAphic pROfiLE FINANCES Older Boom ers—The Heyday of the “Youth Culture” and pop music to “muscle cars.” However, the recessionary years of the early 1970s also added cautionary realities to their youthful consumption and America’s employment dreams. Some experts warn that funding a longer life and retirement will be a challenge OLDER PROFILE for many Older Boomers. Average Annual Expenditures BOOMERS Racial and Ethnic Composition* Age 55–64 Food and Alcohol $6,882 Housing $17,611 Poverty Status in 2008 Apparel and Services $1,622 Non-Hispanic Older Boomers have about the same White Alone Overview of America’s Older Boomers in 2009 A Demographic Profile of America’s Older Boomers T Transportation $9,377 poverty rate as those age 65+. Health Care $3,825 % Below Poverty Level* Entertainment $3,036 Males 9.5% Non-Hispanic Personal Insurance and Pensions $6,943 Black Alone Females 9.8% Cash Contributions $2,163 * People and families are classified as being in Hispanic Education $867 poverty if their income is less than their poverty Non-Hispanic (Any Race) Miscellaneous $2,457 threshold. Poverty thresholds are dollar amounts Asian Alone the Census Bureau uses to determine a family’s All Other A Average Annual Expenditures $54,783 or person’s poverty status. Older Boomers Races Source: U.S. Department of Labor, Bureau of Labor Statistics, Consumer Expenditure Source: U.S. Census Bureau, Current Population Survey, 2008 Survey, Annual Social Economic Supplement, 2009 Household Income in 2008 by Household Type Key Birth Years of Older Boomers Ages 55–59 Ages 60–64 IN THE SPOTLIGHT 1947 1948 1950 Mean Median Mean Median Non-Hispanic White Alone Married Couple Families $103,825 $83,450 $94,449 $73,255 Male Householders Living Alone $47,429 $31,427 $39,301 $26,7631946 Non-Hispanic Female Householders Living Alone $39,685 $30,336 $36,992 $26,752 Older Boomers Black Alone Overall Male Householders $53,505 $33,654 $43,332 $29,741 Total U.S. Population in 2009 1949 1951 Overall Female Householders $42,817 $31,426 $39,746 $29,176 › 7% Hispanic Non-Hispanic (Any Race) Source: U.S. Census Bureau, Current Population Survey, Annual Social Economic Supplement, 2009 Asian Alone This profile of America’s Older Boomers was prepared by the MetLife Mature Market Institute. All Other This and its many other free publications and research are available online. Check the “Research” tab › 2009 Races at www.MatureMarketInstitute.com. › Visit: www.MatureMarketInstitute.com | E-mail: MatureMarketInstitute@MetLife.com Mail: MetLife Mature Market Institute, 57 Greens Farms Road, Westport, CT 06880 Older Boomers Source: U.S. Census Bureau, National Population Fax: (203) 454-5339 Total U.S. Population by 2030 Estimates Projections › 3% Established in 1997, the Mature Market Institute (MMI) is MetLife’s research organization and a recognized thought leader on the multi-dimensional and multi-generational issues of aging and longevity. MMI’s groundbreaking research, gerontology expertise, national partnerships, and educational materials work to expand the knowledge and choices for those in, approaching, or caring for those in the mature market. 2030 Source: U.S. Census Bureau, National Population Estimates Projections MMI #00127(0210) ©2010 Metropolitan Life Insurance Company, New York, NY L0210086940[exp0113]

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