21% of consumers plan to use social media in their back to school shopping. Among those surveyed by Deloitte, they’d use them to…
Read reviews and recommendations up to 67%
Importance of the brand advocate! Brand advocates are key drivers in amplifying your digital marketing campaigns through their social networks. Variety of demographics that share coupons social – for example…
Can’t stress the importance of mobile enough
Ensure campaigns are mobile-friendly, and promotions are mobile-optimized websites so BTS shopping experiences are seamless.
65% of smartphone owners used their mobile for back to school shopping (Deloitte, 2013)
All campaigns need to be built with mobile devices in mind Many of our clients, especially our brand clients – can not support national mobile coupons This does not mean that mobile experiences should be ignored Any campaign with RevTrax can and should incorporate a mobile landing page
In addition, every campaign should incorporate save for later/send to self functions via email and text
Given that, you should make every attempt possible to leverage the intent of your visitor so that it ultimately converts into a sale.
Research indicates that the redemption rate for mobile coupons is 10X that of traditional coupons – http://www.mmaglobal.com/files/mmaglobal.com/file/MobileMarketingRoadmap.pdf
Smartphone coupon users is forecasted at 53.2 million in 2014. Smartphones let users access deals on the go and have the capability to serve coupons that are highly relevant based on location, behavior and timeliness. - See more at: http://www.emarketer.com/Article/Mobile-Spurs-Digital-Coupon-User-Growth/1009639#sthash.Xb60ie6R.dpuf
Promotional Strategies to Win Shoppers during the Back-to-School Retail Season