Suffering from writers block or stuck in a creative rut? Sometimes it is the imagery that is more important than the pen. Remember these stats as you venture into your next creative brainstorming meeting.

1. THE IMPORTANCE OF IMAGES
Stats to remember for your ads
THE IMPORTANCE OF IMAGERY IS TWOFOLD:
It is estimated that the sum of media asked for and delivered
to consumers on mobile devices and to their homes would
take more than 15 hours a day to see or hear. That volume is
equal to 6.9 million gigabytes of information.
www.revtap.net
TEXTUAL COMMUNICATION HAS BEEN AROUND ONLY ABOUT 3,700 YEARS.
HOW?
- The brain can see images that last for just
13 milliseconds.
- Our eyes can register 36,000 visual messages per hour.
- We can get the sense of a visual scene in less than 1/10
of a second.
We remember visuals better
because they are processed
in our long-term memory.
Technology again is shaking up history. Social media and mobile have
changed consumer behavior, pushing the importance of imagery back into
the spotlight in order to meet demands for efficiency and ease of use.
Emotionally – affect emotions
and attitudes quickly
Hear a piece of information, and
three days later you'll remember
10% of it. Add a picture and
you'll remember 65%.
With global ad revenue estimated to hit $536B in 2015, how
will you reach your AUDIENCE?
1 2Cognitively – increase the level
and speed of comprehension
words, words, words, words, words, words, words
words, words, words, words, words, words, words
words, words, words, words, words, words, words
words, words, words, words, words, words, words
Yet visuals have been found to improve learning by up to
INNOVATIONS LIKE GUTENBERG’S MOVABLE TYPE PRINTING PRESS IN 1450
PROPELLED THE SPREAD AND USE OF TEXT.
TODAY THE AVERAGE PERSON IS
HIT WITH 54,000 WORDS/DAY.54K
400%.
50%of your brain is
involved in visual
processing
We process visuals
60,000times faster than text
93%
90%
of communication
is nonverbal
of info
transmitted
to the brain
is visual
70%of all sensory receptors we
have are inside the eye