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Hong Kong Universum Student Survey 2013

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Every year Universum conducts a global student survey to establish their career preferences and goals and which companies they want to work for. In this presentation the major highlights from this ...

Every year Universum conducts a global student survey to establish their career preferences and goals and which companies they want to work for. In this presentation the major highlights from this research in Hong Kong are presented.

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    Hong Kong Universum Student Survey 2013 Hong Kong Universum Student Survey 2013 Presentation Transcript

    • WETFFEET TALENT INSIDER VIEW - OFFICIAL RESULTS STUDENT SURVEY 2013 Powered by UNIVERSUM
    • 2 University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: All main field of studies. ABOUT US UNIVERSUM (www.universumglobal.com) is the global leader in Employer Branding and Talent Research. For the past 25 years we have been helping the world’s leading companies to strengthen their Employer Brands. We serve more than 1.200 clients, including the majority of Fortune 100 companies, and we work with more than 1.800 top universities across the world. OUR MISSION is to be the meeting place for talent and employers. Through our research, strategic consulting and media solutions, we provide students with information about employers and help companies to better understand, attract, recruit and retain top talent. WETFEET is our great career help website where students get career help and can learn more about career paths, companies and industries (www.wetfeet.com).
    • 3 University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: All main field of studies. Who took part in the WetFeet Talent Insider View? Over 400 students from various educational institutions took part from Singapore. Nearly half a million students took part in the Universum Student Survey 2013 in more than 28 countries. 100 000+ 460 000+ Global Hong Kong Asia Pacific Region (APAC) 4 365 From Singapore to Hong Kong, China, Japan, India and Australia, over 100 000 students told us what they want from their future.
    • 4 Average academic performance: out of 10 6,7 Year of graduation: Who took part in the WetFeet Talent Insider View? 20,6 Educational Institutions: Average age in years: Nationality:Male vs. Female: 43% 57% The University of Hong Kong City University of Hong Kong Hong Kong University of Science & Technology Hong Kong Polytechnic University Chinese University of Hong Kong Hong Kong Baptist University Other Chinese Hong Kong Chinese 2% 27% 25.5% 20% 22% 3% 0.5% 2012 2013 2014 2015 2016 2017 2018 or later
    • 5 Salary Expectations – Annual Salary Before Tax Salary expectations Male vs. Female 212 001 221 051 HKD HKD Main Field of Study Salary in HKD Business/Commerce 200,052 Engineering/Natural Sciences 206,970 IT 237,474 Humanities/Liberal Arts/Education 199,643 Law 260,529 Health/Medicine 278,295 How do your expectations compare to other students in Hong Kong?
    • 6 • Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives Career goals What’s your top career goal? Do you also strive for work-life balance? 15% 16% 23% 24% 24% 30% 30% 39% 56% 0% 10% 20% 30% 40% 50% 60% To be a technical or functional expert To be autonomous or independent To be entrepreneurial or creative/innovative To be competitively or intellectually challenged To be a leader or manager of people To have an international career To be dedicated to a cause or to feel that I am serving a greater good To be secure or stable in my job To have work/life balance
    • 7 • How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance • Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives • This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness. What is most important to you in a job and employer? People & Culture The social environment of the workplace. Job Characteristics Your perception of the content and demands of the job. Remuneration & Advancement Opportunities Monetary compensation & benefits, now and in the future. Employer Reputation & Image The perception of an employer as an organisation. 1 2 3 4 High future earnings, good reference for future career, clear path for advancement… Remuneration & Advancement Opportunities! Is this also the most important to you?
    • 8 • Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. • The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix. Representation of Students’ Career Profiles in Hong Kong What Universum Career Profile are you?
    • 9 LEADER: A student who possesses an inspiring attitude and searches for jobs where leadership skills are expected as well as developed. This student is not afraid of making decisions and taking responsibility. What Universum Career Profile are you? INTERNATIONALIST: A personality that is open- minded and prefers international surroundings. This type of student enjoys meeting new people, travelling, and working abroad. IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards. HUNTER: A personality that focuses on monetary aspects. This student chases financially lucrative and competitive jobs. CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment. ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems. HARMONISER: A student who prefers a stable work environment that is characterised by a respectful and balanced management philosophy.
    • 10 • Please select five employers from the list below for which you would most like to work - your five Ideal Employers Top Ideal Employer Ranking | Top 20 Business & Commerce Students Employer 2013 Ranking Change from 2012 Employer 2013 Ranking Change from 2012 HKSAR Government 1 1 PwC (PricewaterhouseCoopers) 10 1 HSBC 2 -1 Swire Group 11 -7 J.P. Morgan 3 - Apple 12 new Google 4 2 Hong Kong Monetary Authority 13 2 Deloitte 5 5 Hang Seng Bank 14 6 KPMG 6 2 Bank of China (Hong Kong) Ltd. 15 1 Cathay Pacific Airways 7 -2 Airport Authority Hong Kong 16 -3 P&G 8 4 Morgan Stanley 17 -10 Ernst & Young 9 5 MTR Corporation 18 4
    • 11 • Please select five employers from the list below for which you would most like to work - your five Ideal Employers Top Ideal Employer Ranking | Top 20 Engineering & Natural Science Students Employer 2013 Ranking Change from 2012 Employer 2013 Ranking Change from 2012 HKSAR Government 1 - IKEA 10 3 MTR Corporation 2 - Swire Group 11 -4 Google 3 2 J.P. Morgan 12 -3 Apple 4 new Gammon Construction 13 new Airport Authority Hong Kong 5 -2 IBM 14 - Cathay Pacific Airways 6 -2 P&G 15 3 HSBC 7 -1 CLP Group 16 -4 Ocean Park 8 new Hongkong Electric 17 -2 Microsoft 9 1 Bank of China (Hong Kong) Ltd. 18 8
    • 12 • Please select five employers from the list below for which you would most like to work - your five Ideal Employers Top Ideal Employer Ranking | Top 20 IT Students - NEW Employer 2013 Ranking Employer 2013 Ranking Google 1 Hang Seng Bank 10 Apple 2 Intel 10 Microsoft 3 Oracle 12 IBM 4 Bank of China (Hong Kong) Ltd. 13 HKSAR Government 5 Morgan Stanley 13 J.P. Morgan 6 Sony 13 HSBC 7 Bloomberg 16 MTR Corporation 8 Airport Authority Hong Kong 17 Yahoo! 8 Goldman Sachs 18
    • 13 • Please select five employers from the list below for which you would most like to work - your five Ideal Employers Top Ideal Employer Ranking | Top 20 Humanities/ Liberal Arts/ Education Students Employer 2013 Ranking Change from 2012 Employer 2013 Ranking Change from 2012 HKSAR Government 1 - YMCA 11 - Google 2 3 IKEA 12 -4 BBC 3 - Swire Group 13 -3 Airport Authority Hong Kong 4 - P&G 14 - Cathay Pacific Airways 5 -3 HSBC 15 1 Apple 6 new LVMH 16 7 The Walt Disney Company 7 - The Hong Kong Jockey Club 17 1 MTR Corporation 8 -2 Yahoo! 18 -5 Hong Kong Disneyland 9 - J.P. Morgan – MOVER & SHAKER 19 26 Ocean Park 10 new Dragonair 20 2
    • Thank you for taking part in UNIVERSUM’s 2013 STUDENT SURVEY! We hope to see you again in 2014!  FOLLOW THE WETFEET COMMUNITY HONG KONG ON FACEBOOK Questions? Comments? Something to share? Contact: Marielle Reussink |University Relations Manager APAC | marielle.reussink@universumasia.com