RETROVIRALPRESENTS:THE
STORYOFCONTENTREMARKETING
in today’s
day and age…
The common message that digital"
agencies promote is the importance of
contentinvestment
NOWWE’RENOTSAYINGTHATCONTENTIS
BAD
We’resimplylookingatwaystomakeit
BETTER
and
ticking
The
Marketing
box
IT’SNOTJUSTABOUT
SPENDINGMONEY
it’s about
THECLIENTOBJECTIVES
ACTUALLYACHIEVING
at the core of what we do at retroviral
content is	
  
ANDALWAYS WILLBE	
  
WE’REALLABOUT
0	
  
0	
  
0	
  to achieve the best RESULTS
seeding it to the RIGHT influencers	
  
creating REMARKABLE content,
BUTWEWOULDN’TBECONSTANTLY
GROWINGANDIMPROVINGTHE
INDUSTRYIFWEDIDN’T
ASKOURSELVES...
?
“WHAT CANWEDOFOROURCLIENTS?”[MORE]	
  
?	
  
?	
  
?	
  
?	
  
?	
  
?	
  
?	
  
?	
  
?	
  
?	
  
?	
   ?	
  
WE’RE REALLY
GOOD AT CREATING
EPIC CAMPAIGNS
TALKINGABOUTYOURBRAND
THATGETEVERYBODY	
  
(DON’T LET ANYBODY
TELL YOU THAT WE’RE NOT)"

;)	
  
But as the noise in the digital space 	
  
noise 	
  
noise 	
  
noise 	
  
noise 	
  
noise 	
  
increases
and the fight f...
“Whatcouldwedotomakeourcampaigns
We have to ask ourselves
l a s t l o n g e r ? ”
“What could we do to make our clients
money go further?”
Contentcanmakeanaudience love yourbrand.
that they complete a
Content Remarketing can make"
an audience love your brand so much, 
call-to-action.
Wait…
WHATISCONTENTREMARKETING?
ECOMMERCESTORESUSE
It’s using the same
principle that
like Amazon
1.  ShoppingonAmazon.com
2.Sameproductadvertisedwhilebrowsingtheweb
brandedvideocontent
And
applying
it to
1.YOUTUBE
2.BANNERADONSITE
Andtransforming
itintosomething
somuchmore
Why can’t
they also be
remarkable?
BECAUSE
BANNER
ADSDON’T
HAVETO
BEBORING.
BECAUSEIFYOU’REASMARTCLIENT	
  
and investing in content
Then you’re also
investing in people
andsometimes
People need reminding.
So,bycreatingtailoredcontent
That people are already familiar with
WE’REENCOURAGINGTHAT
FINAL CALLTOACTION
1.Your targeted,
branded content
appears on
YouTube	
  
2.We track and
remember all
the people who
view it
3.Those people ...
THINKOFCONTENTMARKETING
ASTHECUTEPUPPYSTARINGBACKAT
YOUFROMINSIDETHEPETSHOP
And content remarketing
is that puppy following you home
Because let’s be honest.
If no one completes the desired action
THENITWAS
ALLFORNOTHING.
tofindouthow CONTENTREMARKETING
canworkforyourbrand,giveusashout!
kirsty@retroviral.co.za

+27 11 326 5414
Content Remarketing - How To Improve Your Brands Content Marketing Efforts Online
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Content Remarketing - How To Improve Your Brands Content Marketing Efforts Online

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This presentation explains content remarketing and how targeting advertising can be applied to tailored content to help encourage that final call-to-action.

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Content Remarketing - How To Improve Your Brands Content Marketing Efforts Online

  1. 1. RETROVIRALPRESENTS:THE STORYOFCONTENTREMARKETING
  2. 2. in today’s day and age…
  3. 3. The common message that digital" agencies promote is the importance of contentinvestment
  4. 4. NOWWE’RENOTSAYINGTHATCONTENTIS BAD
  5. 5. We’resimplylookingatwaystomakeit BETTER
  6. 6. and ticking The Marketing box IT’SNOTJUSTABOUT SPENDINGMONEY
  7. 7. it’s about THECLIENTOBJECTIVES ACTUALLYACHIEVING
  8. 8. at the core of what we do at retroviral content is   ANDALWAYS WILLBE  
  9. 9. WE’REALLABOUT
  10. 10. 0   0   0  to achieve the best RESULTS seeding it to the RIGHT influencers   creating REMARKABLE content,
  11. 11. BUTWEWOULDN’TBECONSTANTLY GROWINGANDIMPROVINGTHE INDUSTRYIFWEDIDN’T ASKOURSELVES... ?
  12. 12. “WHAT CANWEDOFOROURCLIENTS?”[MORE]   ?   ?   ?   ?   ?   ?   ?   ?   ?   ?   ?   ?  
  13. 13. WE’RE REALLY GOOD AT CREATING EPIC CAMPAIGNS TALKINGABOUTYOURBRAND THATGETEVERYBODY  
  14. 14. (DON’T LET ANYBODY TELL YOU THAT WE’RE NOT)" ;)  
  15. 15. But as the noise in the digital space   noise   noise   noise   noise   noise   increases and the fight for marketing  and media budgets gets more AGGRESSIVE
  16. 16. “Whatcouldwedotomakeourcampaigns We have to ask ourselves l a s t l o n g e r ? ”
  17. 17. “What could we do to make our clients money go further?”
  18. 18. Contentcanmakeanaudience love yourbrand.
  19. 19. that they complete a Content Remarketing can make" an audience love your brand so much, call-to-action.
  20. 20. Wait…
  21. 21. WHATISCONTENTREMARKETING?
  22. 22. ECOMMERCESTORESUSE It’s using the same principle that like Amazon
  23. 23. 1.  ShoppingonAmazon.com 2.Sameproductadvertisedwhilebrowsingtheweb
  24. 24. brandedvideocontent And applying it to
  25. 25. 1.YOUTUBE 2.BANNERADONSITE
  26. 26. Andtransforming itintosomething somuchmore
  27. 27. Why can’t they also be remarkable? BECAUSE BANNER ADSDON’T HAVETO BEBORING.
  28. 28. BECAUSEIFYOU’REASMARTCLIENT   and investing in content
  29. 29. Then you’re also investing in people
  30. 30. andsometimes
  31. 31. People need reminding.
  32. 32. So,bycreatingtailoredcontent That people are already familiar with
  33. 33. WE’REENCOURAGINGTHAT FINAL CALLTOACTION
  34. 34. 1.Your targeted, branded content appears on YouTube   2.We track and remember all the people who view it 3.Those people see your brand’s call- to-action while browsing the web   4.Taking them to a place where they can complete that call-to-action  
  35. 35. THINKOFCONTENTMARKETING ASTHECUTEPUPPYSTARINGBACKAT YOUFROMINSIDETHEPETSHOP
  36. 36. And content remarketing is that puppy following you home
  37. 37. Because let’s be honest. If no one completes the desired action
  38. 38. THENITWAS ALLFORNOTHING.
  39. 39. tofindouthow CONTENTREMARKETING canworkforyourbrand,giveusashout! kirsty@retroviral.co.za +27 11 326 5414

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