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Personificación, recurso retórico del discurso publicitario

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    Personificación, recurso retórico del discurso publicitario - Presentation Transcript

    1. personificación
    2. La personificación o prosopopeya es un artefacto retórico más de intensificación de la cualidad o de la función del producto. Esta intensificación, a través frecuentemente de la metáfora previa, da al producto una cualidad que le infiere, no solo notoriedad, sino personalidad suficiente para poder llegar a establecer un diálogo. A través de él, se crea una línea de comunicación caliente, válida para la persuasión emotiva. http://rethorika.wikispaces.com/PERSONIFICACION
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    + RethorikaRethorika, 3 years ago

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    18167 views, 11 favs, 12 embeds more stats

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