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Metáfora, recurso retórico en el discurso publicitario.

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Metáfora, recurso retórico en el discurso publicitario. - Presentation Transcript

  1. Metáfora
  2. Mecanismo de sustitución basado en la relación de semejanza, por medio de la cual se justifica el trasvase de connotación: da al producto una funcionalidad diferente a la propia, asocia valores, argumentos de necesidad, de compra que superan la funcionalidad del producto. http://rethorika.wikispaces.com/METAFORA
    • Imágenes: http:// coloribus.com
        • http://mapage.noos.fr/joelapompe2 /
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+ RethorikaRethorika, 3 years ago

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