metagrafía, recurso retórico en el discurso publicitario.

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    metagrafía, recurso retórico en el discurso publicitario. - Presentation Transcript

    1. metagrafía
    2. Este mecanismo está basado en la sustitución de bloques fónicos o icónicos; este cambio provoca una incoherencia textual, semántica, rítmica que descoloca al receptor. Es un recurso cada vez mas utilizado en la redacción publicitaria; busca provocar en el destinatario la extrañeza de lo inesperado.
      • Imágenes: http:// coloribus.com
          • http://mapage.noos.fr/joelapompe2 /
      http://rethorika.wikispaces.com/metagrafia_homofonica
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    + RethorikaRethorika, 3 years ago

    custom

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    Este mecanismo está basado en la sustitución de b more

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