Hipérbole, recurso retórico en el discurso publicitario.

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    Hipérbole, recurso retórico en el discurso publicitario. - Presentation Transcript

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    2. Consiste en aumentar o disminuir exageradamente una característica que se quiere trasvasar al producto o al servicio promocionado: esta exageración, siempre desmesurada, puede ser de un rasgo residente en lo publicitado. Prácticamente en todos los anuncios podemos encontrar este sobredimensionamiento de la cualidad. http://rethorika.wikispaces.com/hiperbole
      • Imágenes: http:// coloribus.com
          • http://mapage.noos.fr/joelapompe2 /
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    + RethorikaRethorika, 3 years ago

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