Calambur, figura retóricas en la publicidad

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    Calambur, figura retóricas en la publicidad - Presentation Transcript

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    2. Los juegos de palabras/imágenes suponen un mecanismo efectista que da un carácter lúdico al anuncio. El resultado de esta estrategia comunicativa se impone al receptor-consumidor como juego. Podemos considerarlo un mecanismo eficaz para desbaratar la prevención del receptor ante mensajes interesados, útil para aproximar el mensaje al receptor, sobre todo, si es infantil . http://rethorika.wikispaces.com/Calambur
      • Imágenes: http:// coloribus.com
          • http://mapage.noos.fr/joelapompe2 /
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    + RethorikaRethorika, 3 years ago

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