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ReTargeter Presentation 2010

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ReTargeter Presentation 2010

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Imagine if you could show your company’s banner ads on every major website to your websites visitors just after they left your site. Well that’s exactly what ReTargeter helps you do. ReTargeter......

Imagine if you could show your company’s banner ads on every major website to your websites visitors just after they left your site. Well that’s exactly what ReTargeter helps you do. ReTargeter displays your ads on hundreds of thousands of popular sites across the web exclusively to people who have recently visited your site. The ReTargeter solution is simple: place a few lines of code on your site and send ReTargeter a standard set of banner ads.

Marketing on the web is focused almost exclusively on the upper end of the sales funnel (bringing users to your site) but very few solutions exist to allow sites to keep users coming back to complete registrations or sales and/or engage with the site. This is where the ReTargeter solution comes in. ReTargeter not only makes your brand unforgettable by displaying it on prominent sites but increases conversion rates significantly. ReTargeter optimizes your current marketing and ad spend!

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Transcript

  • 1.
  • 2. Table Of Contents
    • The ReTargeter solution
    • 3. How ReTargeter does it
    • 4. An example – walk through
    • 5. Further refinement options
    • 6. Initial thoughts on pricing
    • 7. New Product! – FanReTargeting
    • 8. Testimonials and Case Studies
  • ReTargeter: Why?
    Your potential customers are busy, distracted and have short attentions spans
    Your potential customers need greater assurance of the credibility of your business
    You are spending lots of $$$ on SEO, SEM, PR and/or conferences to drive traffic to your site
  • 9. ReTargeter: What we do
  • 10. ReTargeter: What we do
    We show visitors to your website (or to a specific page on your site) your display ads across the web
    Your ads show up on premium sites like Yahoo!, CNN, NY Times, Facebook, YouTube, Los Angeles Times
    We allow clients to optimize messaging by sending us 2-3 ads per ad size
    Up to 175,000 targeted impressions for just $500
  • 11. ReTargeter: How we do it
    Place a few lines of code on your site – this code drops a cookie on the users computer
    We read the cookie in real time across our network and show an ad if we find that cookie
    No personally identifiable data is stored or recorded
  • 12. Visitor arrives at your site
    I think Hooked on Phonics would be great for my kid …
  • 13. Visitor hits specific tab
    Oh this is great and well priced … but I have to go
  • 14. Visitor heads to a different site later
    Next Day: Just surfing the web ….
  • 15. Visitor continues to surf and sees ad
    Surfing away on the web …
    Oh yea! I was just reading about this. Cool! *click*
    Click Here for Great Deals!
  • 16. Visitor recognizes ad & clicks back
    Wow! Glad I saw this ad! Let me buy this for my kid…
  • 17. Targeting and Pacing
    Targeting: We can add geographical targeting
    Targeting: We can target by site category (see appendix for categories)
    Pacing: We can limit the impressions to as low as 2 impressions per user per day
    Pacing: We can limit the total number of impressions per day
  • 18. Pricing Beyond A Standard Campaign
    Standard campaign: $500 (one set of code, one set of banner ads, ~10K unique users tagged)
    About ~15-20 impressions per unique per month
    For unique visitors counts greater than 10K we scale up spend in increments of $500
    Example: 20K uniques(~375K impressions) = $1,000 a month
    There is a premium for targeting mentioned in previous slide
  • 19. ReTargeter 2.0: Fan ReTargeting
    Hyper Targeted Advertising turns Social! WOW!
    … and a banner allowing you to become a fan just by clicking (and w/ pics of your friends) will remind you to fan up!
    Like Chester French? Check out their site…
    Social Media + ReTargeting = increase stickiness & overall engagement
  • 20. Testimonials and Case Studies
    “For a fast growing company like ours, Retargeter is PERFECT! Within the first month, we saw 20 new sales and increased brand awareness. You can’t get better ROI than that!”Anthony Holloway | K9Cuisine
    “This solution has provided a tremendous ROI.” Auren Hoffman | RapLeaf
    “ReTargeter is a great advertising partner: they provide tremendous reach and attentive service.”Evan Sanchez | GoMobo
    “Retargeter has been great by the way.  So many people think we are paying for bigtime ad space and they continue to see our ads all over the place.  We had a party last friday at our new space and about 1/2 the people commented on the ads.  $500/month is too low for such a brand raising benefit.”
    Andy Wilson | LOGIK
  • 21. Testimonials and Case Studies
    HomeGain --
    HomeGain, a pioneer in helping people find real estate agents online, ReTargeted people that visited their “Find A Realtor” section. These folks arrived via SEO, SEM, WOM, blogs, twitter, but did not complete the online form. ReTargeter found these same individuals across the web (including real estate sites like Yahoo! Real Estate and Realtor.com) and presented them with ads that encouraged them to return and complete the sign up process. This solution increased ROI and brand awareness for HomeGain. 
    ChesterFrench --
    ChesterFrench, an up-and-coming rock band, recently sent out an email campaign to thousands of their fans – pre-launch of their upcoming album – and cookied those users as they came to the site. When the album launched, we switched on our ReTargeter solution and those thousands of fans (and others) saw ads for ChesterFrench across the web. ChesterFrench reached #11 on iTunes and has received rave reviews. 
  • 22. Testimonials and Case Studies
    LOGIK --
    LOGIK, a pioneer in eDiscovery (the processes of finding meaning and specific info from a mountain of data for legal purposes), ReTargeted people that visited their site. LOGIK launched a great new website and incorporated ReTargeter into their new marketing blitz. The ReTargeter campaign generated so much buzz, brand awareness and brand credibility for LOGIK that they jokingly said they should be paying a lot more for our service! 
    StickerJunkie --
    StickerJunkie, a sticker company started by a well known entrepreneur, recently launched ReTargeter as a stand alone marketing test. What they noticed was truly awesome, not only was there an overall increase in brand awareness and conversions directly from the banners, there was also a general increase in conversions across the site. The most interesting result was an increase in high dollar value orders. These customers were taking longer to decide on the purchase and were also visiting competitors sites. These folks eventually decided to purchase with StickerJunkie as they saw the sticker ads everywhere.
  • 23. Thank you!
  • 24. Appendix: Categories
    Automotive
    Business / Finance
    Conversational Media / Social Media
    Directories / Resources
    Entertainment
    Health
    Kids / Teens
    News
    Real Estate
    Shopping
    Sports
    Technology
    Travel
    Women’s Interest
    Men’s Interest