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The PPC Advertiser's Guide to Creative Split Testing

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Split-testing is an incredibly powerful, important, and often under-utilized tool. Though once limited to big companies like Amazon, split-testing has been steadily increasing in popularity among a …

Split-testing is an incredibly powerful, important, and often under-utilized tool. Though once limited to big companies like Amazon, split-testing has been steadily increasing in popularity among a variety of businesses, including SMBs. In fact, split-testing can be incredibly simple if you have the right tools, and you can use it to increase the effectiveness of your online presence.

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  • 1. About ReTargeter• ReTargeter is a full-service display advertising provider, specializing in retargeting and audience targeting.
  • 2. What Is Split-Testing?• Experimental approach to design• Test hunches before they go live• Optimize for maximum sign- ups, clicks, conversions, etc.
  • 3. When Can I Use Split-Testing?• Email• Landing Pages• Web Content• Advertising
  • 4. A/B Testing Display Ads Subject line Copy / Value Prop Color / Background or Images Call-to-action
  • 5. Best Practices• Focus on one variable at a time• Don’t be afraid to make big moves• Don’t quit after one test – always be optimizing• Don’t be too hasty to end a test prematurely
  • 6. A/B Testing ReTargeter Creatives CTR = .26% CTR = .22%
  • 7. A/B Testing ReTargeter Creatives CTR = .26% CTR = .22%

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