What's Possible: Finally Finding the Elusive HR Buyer in the Digital World
 

What's Possible: Finally Finding the Elusive HR Buyer in the Digital World

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Reaching HR buyers online may be difficult, but it’s certainly not impossible. ReTargeter founder & CEO Arjun Dev Arora speaks to his digital advertising company’s experience with the HR market ...

Reaching HR buyers online may be difficult, but it’s certainly not impossible. ReTargeter founder & CEO Arjun Dev Arora speaks to his digital advertising company’s experience with the HR market against a backdrop of the history of display advertising and digital media as a whole.

In this deck, you’ll learn not only about the history of digital, but about its future. You’ll learn about connecting online campaigns with offline activity, how you can leverage the power of the Internet to reach only the right people, and the growing, inevitable shift toward new media.

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What's Possible: Finally Finding the Elusive HR Buyer in the Digital World What's Possible: Finally Finding the Elusive HR Buyer in the Digital World Presentation Transcript

  • Presented byCEO & Founder of ReTargeter
  • The Dark Daysof Online Advertising
  • The very first banner ad makesits debut appearance.
  • Advertisers still see many of the limitations of traditional media.
  • LimitedTargetingNo MetricsFragmentedInventory
  • The move to digital didn’t happen overnight.
  • UnprovenTerritoryHigh RiskEnvironmentLimitedDataSmallerAudienceWeb QualityStandards
  • For the early adopters who did move, methods toreach the right people still didn’t exist.
  • PoorTargetingSpray & PrayMagazines &Newspapers
  • In the early days of Internet advertising, the HR space wasn’t evenin the picture.Candidates aren’t online, so recruiters aren’t online.Employees aren’t online, so HR managers aren’t online.
  • Where We Stand:State of the Industry
  • How Did We Get Here?
  • Technological InnovationsAd ExchangesAd NetworksDemand Side Platforms
  • The Tide Has Changed.
  • 9And it just keeps getting better.Improved data and performance trackingMore abundant and granular performance dataIntegrated marketing strategies
  • 10How the shift to new media and thetime spent on the Internet affects HRWhen HR buyers were asked how they begin theirsearches to identify vendors of services they maybe interested in purchasing…
  • 10How the shift to new media and thetime spent on the Internet affects HRWhen HR buyers were asked how they begin theirsearches to identify vendors of services they maybe interested in purchasing…48%23%Used InternetSearch EngineAsked a Peer
  • 10How do WE find the elusive HR buyer online?
  • 10Outbound advertising to generate demandPPC ads with an HR FocusHR Blogger NetworkHow do WE find the elusive HR buyer online?
  • 10Outbound advertising to generate demandPPC ads with an HR FocusHR Blogger NetworkSocial MediaLinkedIn is the most popular social networking service for HRdecision makersTwitter use up 50%How do WE find the elusive HR buyer online?
  • 10Outbound advertising to generate demandPPC ads with an HR FocusHR Blogger NetworkSocial MediaLinkedIn is the most popular social networking service for HRdecision makersTwitter use up 50%RetargetingConvert organic or PPC trafficGet more out of email marketingHow do WE find the elusive HR buyer online?
  • “HR professionals see our ads, and it doesn’t necessarily click in their mind that it’sretargeting. We find that retargeting can be a subtle way to put your brand in front ofsomeone who’s in the research stage, reinforce your brand identity, and help themconnect the dots when they’re ready to buy.”11Erin Wasson, Director of MarketingCase studyHow we helped Hireology find the elusive HR buyer:
  • “Retargeting makes us look a lot bigger than we are. It helps get people comfortableand familiar with our brand. For the price we pay, it’s a great way to get our name outthere in front of everyone. When someone’s on a big website and they see our ad, itcreates a positive association that really helps build confidence in our brand.”11Erin Borgerson, Marketing CoordinatorCase study
  • What Does The Future Look Like?
  • 12Online advertising will become smarter, easierand more efficient.We’ll see a major, across the boardshift to programmatic.
  • 12The ability to tie offline-online data will improveboth targeting and attribution
  • 12Better targeting with premium inventoryand direct audience-buying
  • 12Improved granularity of performance data
  • 12What does that mean for you?
  • 12The audience you were able to target in 1994will become increasingly more precise…
  • 12Advancements in technology and tracking have made iteasier to target display to the right audience…
  • 12The future holds a world of advertising where you will beable to segment individual users based on their uniqueneeds.
  • Thank You