3. ICP A/S
Investors and contractors
Aareal Bank KPC Byg
Cargill Kristensen Ejendomme
Carlsberg Magasin Ejendomme
Grontmij Carl Bro MT Højgaard
Ceraco Nordea
DADES/DATEA NCC Danmark
Dan-Ejendomme Phillipsen
DSB Realkredit Danmark
ECE Projektmanagement Skanska
Enggaard Steen & Strøm Danmark
Foras Holding TK Development
FrederiksborgGruppen Trizechahn
Jones Lang LaSalle Unibail-Rodamco
4. ICP A/S
Retail
Brantano
CinemaxX Gmbh
F Group A/S
Ikea A/S
Intersport A/S
El Giganten/Dixons
Ford Motor Company
Reitan
LIDL
Dansk Supermarked
Silvan A/S
Thiele A/S
Magasin Du Nord
Illum
5. ICP A/S
Ministries and municipalities
Københavns Kommune
Frederiksberg Kommune
Aalborg Kommune
Århus Kommune
Odense Kommune
Tidl. Fyns Amt
Tidl. Århus Amt
Viborg Kommune
Slagelse Kommune
Lolland Kommune
Ministry of the Environment
Ministry of Social Affairs
22. Victor Churchill, Sydney
• Upgrading the actual appearence and fittings
in the store ”are still king”
• Australias most exciting and unique butcher
shop is a great example
• Timber beams, rich timber panelling, italian
marble and Himlayian bricks… and a lot more
26. Trends
Dining
• Large growth potential in dining in Scandinavia
• The danes dining 10-20 % of the grocery
turnover. In US this number is more than 50 %
29. L-café, Tokyo
• A café targeting Japenese women in their 20s
and 30s
• Register by mobile phone, supply basic details
and you’re ready to order
• With every order of food or drinks, they receive
a L Coin, which can be redeemed for free
samples (eg. food or skincare) at the sample bar
• After the visit, members are asked to share
their views via electronic survey
30. Café Z Am Park, Zürich
• A café where you can buy the furniture
• The chairs and tables are ”displayed” (= used)
for 3 months and then sold on an auction
33. Trends
Shop size:
• Decreasing turnover per m2 – international
trend.
•Modern stores need space to interesting interior
design and presentation of the products
34. Trends
International
• Strong internationalization
• The luxery brands has been international in
many years, but the middle price koncepts are
now widespread.
• Koncepts as Zara, H&M and Ikea is about to
cover the whole world
49. K11 Art Mall, Hong Kong
• 30.600 m2, 6 floors, 100 stores… and a lot of art
• Exhibition windows in between each store
• 2,6 million $ worth of art
• Shopping destination AND museum, works as
a platform for local artists
• iphone app as a museum guide
• Scheduled to open K11’s in Wuhan and
Shanghai as well
51. Charity Shop, Westfield
• Mary’s Living & Giving shop, Westfield (London)
• Westfield donated the space needed and Mary
Potas teamed up with Grazia magazine to
promote the idea: donate unwanted luxury
items to the shop
• Turnover: 113.000 £ in 3 weeks!!
• Save The Children could save 10.000
childrens life with the money generated
52. Buy Together Store, Stockholm
• If a group of people buy the same product, they
all obtain a discount
• New products every day
• Be notified by sms, when your wanted product
is instore
53. Teen Vogue Haute Spot
• A showroom that brings the magazine to life
• The products are bought at retailers found
directly at the mall or on the Teen Vogue online
site
• New Iphone app with social component (share
your digital wardrobe) and click-and-buy shop
55. Marmite, London
• Café and pop-up store – a marketing stunt
• Become a member and participate in tests
56. Lonely Planet Store, Sydney Airport
• First fysical shop from the famous brand
• Full range of travel guides, books and high
quality travel accessories and gift items
• Staff with travel knowledge, access to online
portals – all in an inspiring invironment
• All new online product, Pick&Mix… only
download the pages needed. Good idea?
57. Estee Lauder, online
• Upload your photo and try on make up
• Buy the wanted products directly
59. Pop up shops
• Pop up shops = one of the strongest trends
• Example: the F-factory in the Moore Building
in Miami was opened for only a month
• Alongside an exhibition you could shop for
Fendi, Neon Monster, Maison Martin Margiela
and top fashion brands
• Another example is the Puma City: a moveable
1.000 m2 shop build from shipping containers
60. Wish You Were Here, London + NY
• 30 shops swap destination for a month
• A pop-up happening, which brings the fashion
of London to New York – and vice versa
• Shopping, but parties, fashion shows, eating
and events as well
61. Kiosk Kiosk, London
• Red or Dead designer Wayne Hemingway helps
creative entrepreneurs with rent-free kiosks
• Demonstrate your products and ideas for free
on a hot destination for 2-3 days
63. Miele Inspirience Center, Vianen
• Showroom with enormous interactivity wrap-
ped ind exciting and modern surroundings
• 100 displays connected to intelligent
management system
• Register at arrival, borrow an Iphone and the
signage adapts to the customers preferences
• Scents is integrated (fresh laundry, brewed
coffee… evoke positive emotions)
64. HMV Curzon, Wimbledon
• The classic HMV store completely rethought
• Instore cinema (3 screens with 263 seats total)
• Club-feel with drinks and dining – open for
everyone, not only the moviegoers
• Watch the movie, buy the soundtrack, the DVD
and the merchandise
66. Debenham Twitter Experiment, London
• How to obtain premium consumer service on
busy days?
• 6 members of the staff acts as Twitter assistents
• They answer and respond to customer requests
via the social network Twitter (mobile)
• The customer can get help while looking at the
product
67. Iphone app, Westfield
• Interact with advertising via your Iphone
• Spin, rotate or change the colour on the digital
poster with your Iphone
• Mostly af gimmick for now – but fun, new and
different
68. Touch’n’Pay, Zürich
• Testing unmanned store-concept at farm shop
• Phone works as access/key around the clock,
scanner (each product with RFID) and cash
register
69. Your mobile is a scanner
• The use of 2D scanning is exploding
• In magazines, outdoor ads, weekly ads – and
directly in the shop (eg. Norma Kamali)
• Scan the red code and buy the shirt around the
clock – a new meaning to ”window-shopping”
70. Casa Surf Project, Laguna Beach CA
• 10 suites, 10 designers, 10 brands
• Each suite uniqly branded and fitted with
snappy art and strong products
• A new way to promote (and sell) consumer
products?
71. E-bay store, New York
• From online auctions to fysical store
• 500 m2 pop-up store on Manhattan (was only
opened during november 2009)
• Actually a showroom with terminals hooked
up to ebay.com…. Marketing stunt?
72. My Checker Box, Hong Kong
• 200 m2 fitted with small cases in different
sizes, all rented out to want-to-be-retailers
• Rent for a week and create a small, tailored
”shop” for your merchandise
• A way for small merchants and designers to
affort a position in retail
• Wolf & Badger follows same concept at
Notting Hill, but on a monthly basis
