Video Marketing Made Easy
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Video Marketing Made Easy

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Why should you be using video marketing as part of your businesses marketing strategy? Learn an easy 3 step method to creating video and how to use them to get visibility and credibility in your ...

Why should you be using video marketing as part of your businesses marketing strategy? Learn an easy 3 step method to creating video and how to use them to get visibility and credibility in your industry.

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Video Marketing Made Easy Video Marketing Made Easy Presentation Transcript

  • Join us!
    Video Marketing
    By Michele Scism, The Results Ladywww.TakeActionGetProfits.com
  • Why Video
    3 Step Video Strategy
    I have my video now what?
    Today:
  • Why Video?
    For the simple reason that video is an effective form of marketing that is still loved by society and so misunderstood by business owners.
  • According to SearchEngineWatch.com:
    • 48 hours of video are uploaded to YouTube™ every minute!
    • 3 Billion video viewed per day on YouTube™!
  • VideoFacts
    • Video builds visibility & credibility!
    • It is easier to rank high on Goggle™ with a video!
    • Video doesn’t have to show your face!
  • VideoStrategy
    To build your strategy start with the end in mind.
    What is your ultimate goal?
    • Build Credibility
    • Drive Traffic to Your Site
    • Sell a Product or Service
  • VideoStrategy
    For our example let’s say our goal is to build credibility or build our expert status.
    Our best bet would be create a series of videos answering questions about our field of expertise.
  • VideoStrategy
    • 3 to 5 minutes long
    • All end with a call to action
    • No expensive equipment
    • Kodak PlayTouch
  • VideoStrategy
    • No expensive editing software
    • YouTube.com/editor
  • VideoStrategy
    Step 1: Call to Action
    Remember these videos are being viewed on video hosting sites like YouTube™, so to have a continued conversation we need them to opt-in to our list.
  • VideoStrategy
    Our call to action would be to offer them an enticing freebie in exchange for their email address. This may be a free report or it could be additional videos only available through the opt-in.
  • VideoStrategy
    Record your call to action as a separate video which can be attached to the end of each video you produce. This is easily done with the YouTube™ Editor.
  • VideoStrategy
    You could have more than one call to action.
    “For more information on **** visit www.yourwebsite.com”
    “For 20 more helpful videos like this one visit www….”
    “For a free 30 minute social media checkup visit www..”
  • VideoStrategy
    Step 2: Video Ideas
    How many videos do you need? 50 would be a great place to start but why not 82 videos?
    Why 82?
  • VideoStrategy
    • 20 for your opt-in give away.
    • 52 to be released one a week on sites like YouTube™, Facebook™, Twitter™ and Your Blog
  • VideoStrategy
    • 10 to be placed in an autoresponder series (follow up sequence) ending with an offer for your product or services.
    That is a total of 82 videos
  • VideoStrategy
    How do you get ideas for 82 videos?
    • FAQ’s
    • Blog comments
    • Ask social media friends
    • Industry magazines
    • Your content
  • VideoStrategy
    Step 3: Create Videos
    Follow this simple format to create your videos.
    State the question
    Answer the question
    Close with call to action
  • VideoStrategy
    Example:
    “In the next 3 minutes, I am going to share with you why a Facebook™ fan page is a requirement for your business marketing”
  • VideoStrategy
    Example:
    “In the next 5 minutes, I am going to share with you how to add a Facebook™ badge to your website.”
  • VideoStrategy
    Example:
    “In the next 3 minutes, I am going to share with you what to put on your Facebook™ fan page.”
  • VideoStrategy
    Then you simply complete the thought and share the answer to the situation you just proposed.
    You don’t have to record the call to action because you have recorded it as a separate video to attach.
  • Now What?
    • Set up opt-in page and create a private page (password protected) for the 20 free videos.
    • Create a follow up sequence for 10 videos with an upsell at the end.
  • Now What?
    • Develop a delivery strategy for the 52 weekly videos.
    • Where will you post them
    • When will you post them
    • How will you promote them
  • Now What?
    For more great online marketing tips and to get your FREE copy of “7 Rules for Creating and Profiting From Your Facebook™ Fan Page” visit
    www.DecisiveMinds.com