Video Marketing Made Easy


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Why should you be using video marketing as part of your businesses marketing strategy? Learn an easy 3 step method to creating video and how to use them to get visibility and credibility in your industry.

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Video Marketing Made Easy

  1. 1. Join us!<br />Video Marketing<br />By Michele Scism, The Results<br />
  2. 2. Why Video<br />3 Step Video Strategy<br />I have my video now what?<br />Today:<br />
  3. 3. Why Video?<br />For the simple reason that video is an effective form of marketing that is still loved by society and so misunderstood by business owners.<br />
  4. 4. According to<br /><ul><li> 48 hours of video are uploaded to YouTube™ every minute!
  5. 5. 3 Billion video viewed per day on YouTube™!</li></li></ul><li>VideoFacts<br /><ul><li> Video builds visibility & credibility!
  6. 6. It is easier to rank high on Goggle™ with a video!
  7. 7. Video doesn’t have to show your face!</li></li></ul><li>VideoStrategy<br />To build your strategy start with the end in mind.<br />What is your ultimate goal?<br /><ul><li>Build Credibility
  8. 8. Drive Traffic to Your Site
  9. 9. Sell a Product or Service</li></li></ul><li>VideoStrategy<br />For our example let’s say our goal is to build credibility or build our expert status.<br />Our best bet would be create a series of videos answering questions about our field of expertise.<br />
  10. 10. VideoStrategy<br /><ul><li> 3 to 5 minutes long
  11. 11. All end with a call to action
  12. 12. No expensive equipment
  13. 13. Kodak PlayTouch</li></li></ul><li>VideoStrategy<br /><ul><li> No expensive editing software
  14. 14.</li></li></ul><li>VideoStrategy<br />Step 1: Call to Action<br />Remember these videos are being viewed on video hosting sites like YouTube™, so to have a continued conversation we need them to opt-in to our list.<br />
  15. 15. VideoStrategy<br />Our call to action would be to offer them an enticing freebie in exchange for their email address. This may be a free report or it could be additional videos only available through the opt-in.<br />
  16. 16. VideoStrategy<br />Record your call to action as a separate video which can be attached to the end of each video you produce. This is easily done with the YouTube™ Editor.<br />
  17. 17. VideoStrategy<br />You could have more than one call to action.<br />“For more information on **** visit”<br />“For 20 more helpful videos like this one visit www….”<br />“For a free 30 minute social media checkup visit www..”<br />
  18. 18. VideoStrategy<br />Step 2: Video Ideas<br />How many videos do you need? 50 would be a great place to start but why not 82 videos? <br />Why 82?<br />
  19. 19. VideoStrategy<br /><ul><li> 20 for your opt-in give away.
  20. 20. 52 to be released one a week on sites like YouTube™, Facebook™, Twitter™ and Your Blog</li></li></ul><li>VideoStrategy<br /><ul><li> 10 to be placed in an autoresponder series (follow up sequence) ending with an offer for your product or services.</li></ul>That is a total of 82 videos<br />
  21. 21. VideoStrategy<br />How do you get ideas for 82 videos?<br /><ul><li> FAQ’s
  22. 22. Blog comments
  23. 23. Ask social media friends
  24. 24. Industry magazines
  25. 25. Your content</li></li></ul><li>VideoStrategy<br />Step 3: Create Videos<br />Follow this simple format to create your videos.<br />State the question<br />Answer the question<br />Close with call to action<br />
  26. 26. VideoStrategy<br />Example:<br />“In the next 3 minutes, I am going to share with you why a Facebook™ fan page is a requirement for your business marketing”<br />
  27. 27. VideoStrategy<br />Example:<br />“In the next 5 minutes, I am going to share with you how to add a Facebook™ badge to your website.”<br />
  28. 28. VideoStrategy<br />Example:<br />“In the next 3 minutes, I am going to share with you what to put on your Facebook™ fan page.”<br />
  29. 29. VideoStrategy<br />Then you simply complete the thought and share the answer to the situation you just proposed.<br />You don’t have to record the call to action because you have recorded it as a separate video to attach.<br />
  30. 30. Now What?<br /><ul><li> Set up opt-in page and create a private page (password protected) for the 20 free videos.
  31. 31. Create a follow up sequence for 10 videos with an upsell at the end.</li></li></ul><li>Now What?<br /><ul><li> Develop a delivery strategy for the 52 weekly videos.
  32. 32. Where will you post them
  33. 33. When will you post them
  34. 34. How will you promote them</li></li></ul><li>Now What?<br />For more great online marketing tips and to get your FREE copy of “7 Rules for Creating and Profiting From Your Facebook™ Fan Page” visit<br /><br />