Grow your business using social networkingwonote


Published on

Overview of Social Marketing for Small Business Owners.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Grow your business using social networkingwonote

    1. 1. Grow Your Business Using Social Networking<br />Susanne Daniels- Restyled Life<br />
    2. 2. Social Networking Marketing<br />Reach your Customers<br />Build Relationships<br />Increases Visibility<br />Be found by Search Engines Increase SEO<br />Best Platforms for ROI<br />Online Social Networking and Marketing are both about making the connection and gaining online visibility.<br />
    3. 3. What is known about Social Network Marketing?<br />64% of Americans cannot define social networking or social media. <br />99.1% of Americans feel it has a significant impact on business growth.<br />78% of businesses worth $10-500 million plan on spending more marketing dollars on social media.<br />It is predicted that by 2014 the $$$ spent advertising on the internet will surpass the $$$ spent on television advertising.<br />
    4. 4. Why is so much attention and money being spent on Social media marketing?<br />Half of all American adults are now on social networks, use among Baby Boomers is growing.<br />32% of Boomers age 50-64 use a social networking site each day. <br />Power users of social networking are women aged 18-29, with 89% using social networking. <br />Smart Phones 5.3 billion mobile users globally. <br />Social Network Marketing is not an option<br />IT IS WHERE THE CUSTOMERS ARE!<br />
    5. 5. Social Networking And Marketing<br />Social Networking<br />Communication<br />Relationship Building<br />Create Online Persona<br />Reach out to Customers<br />Virtual Handshake<br />Marketing<br />Communication<br />Business Relationship<br />Gauge Customer Needs<br />Develop Sales Strategy<br />Product Development and sales<br />Social Networking Marketing<br />
    6. 6. Marketing Strategy<br />Identify Your Marketing Goals<br />Create Marketing Strategy<br />Choose Social Media Platforms<br />Leverage Social Media to Meet Goals<br />Look for measurable outcomes<br />Social Networking is not free<br />It requires investment of your time<br />
    7. 7. ONLINE SOCIAL NETWORK MARKETING<br />Hundreds of mainstream and satellite social networking platforms<br />Websites<br />Blogging<br />Micro Blogging<br />Pod Casting<br />Video Blogging<br />Surveys<br />Online Meetings<br />Gaming<br />
    8. 8. Websites and Blogs<br />SEO- Search Engine Optimization<br />Search Engine job is to find current content<br />Websites Depreciate<br />Blogs insert new content continuously<br />February 2011 over 156 million public blogs<br />
    9. 9. Blogging Where to Start<br />Follow other blogs in your sector<br />Find and Follow with RSS<br />Google Reader<br />Post comments on what others write<br />Be part of the conversation<br />Link back to your blog or website <br />Re Post other blog content<br />Post links to Articles<br />Blog Equation<br />Current Trends + Valuable Content = Website/Blog Visits<br />
    10. 10. Blogging Sites<br />www.Blogger.com<br /><br />
    11. 11. Mini<br />
    12. 12.
    13. 13. The Big 5 Social Media Platforms For Business and Career<br />
    14. 14. Twitter<br />Micro Blog<br />Free Account<br />140 character max<br />URL Address, Article, Link, Announcements<br />Re-tweet from value sources<br /><br />@restyledlife<br />
    15. 15. FACEBOOK<br />750 Million Users<br />50% Use Daily<br />3 Million Pages<br />1.5 Million Local Businesses<br /><br />
    16. 16. FACEBOOK<br />Profile vs. Page<br />One profile per user<br />Profile not for business<br />Go to page<br />Upper Right <br />Click-create a page<br />Follow prompts<br /><br />Use create page link on Facebook page you do not administer.<br />Easy link to page found at:<br /><br />
    17. 17. Facebook Business Page<br />
    18. 18. Linked IN<br />Launched May 2003<br />120 Million Users <br />200 Countries<br />Avg. Age 42<br />Fortune 500 Companies on LinkedIn<br />Create Connections<br />Join Groups<br /><br />
    19. 19. Google +<br />Designed to make online socialization more like life. <br />Not everyone is your friend<br />Create Circles<br />Keep conversations separate and overlap. <br />Video chat<br />Game competition<br /><br />
    20. 20. Google +<br /><br />
    21. 21. You Tube<br />No special equipment<br />Up to 10 Minutes<br />Choose a topic, write your script<br />Be yourself and be honest<br />Interview someone<br />Have someone interview you<br />Create tutorials and demonstrations<br /><br />Google + video example of using You Tube to provide content. <br /><br />
    22. 22. <ul><li>Icons are just pretty pictures on printed material
    23. 23. Use full URL on printed material
    24. 24. Use Icons as links online</li></ul>INVITE FOLLOWERS <br />
    25. 25. Satellite Platforms<br />Email<br />Pod Casting<br />Gaming<br />Go To Meeting<br />Blog Radio<br />QR Codes<br />
    26. 26. QR Codes<br /><ul><li>Smart Phone Bar Code
    27. 27. Takes paper marketing </li></ul> online instantly<br /><ul><li>Can display- Web Pages, Email Addresses, Text, Picture, Business Card
    28. 28. Google Goggles Free App for Smart Phone</li></ul>Also reads bar codes, price checks, identifies art and landmarks<br />
    29. 29. QR Codes<br />LinkedIn<br /><br /><br />@restyledlife<br />Facebook<br />
    30. 30. Social Network Marketing<br />Networking is about connecting to people<br />The people are on Online Social Networks<br />Use social media to create your online persona<br />Bring your brand online and introduce yourself to customers.<br />Offer valuable content <br />Create a presence visible to search engines<br />Market to people who know you<br />
    31. 31. Social Network Marketing<br /><ul><li>Create Strategy
    32. 32. Create your profile, logo and branding
    33. 33. Choose your tools
    34. 34. Integrate tools into strategy
    35. 35. Make the Connection
    36. 36. Be Visible –Be Searchable</li></ul>Go Socialize<br />Online Social Network Marketing <br /> is not an option<br />IT IS WHERE YOUR CUSTOMERS ARE!<br />
    37. 37. Homework <br />Go Home and Set up your Twitter account<br />Search for @Restyledlife and follow me<br />Send your first Tweet<br />If you don’t know what to say- try this-<br />Grow your business using social networking at WRC was a great class. Go to for information on future classes. <br />11 Characters left over if you have more to say. <br />
    38. 38. Grow Your Business! Using Social Networking<br />Thank you for attending and supporting<br /> The Women’s Resource Center of Sarasota<br />For more information about Susanne and Restyled Life please visit:<br />