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Grow your business using social networkingwonote

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Overview of Social Marketing for Small Business Owners.

Overview of Social Marketing for Small Business Owners.

Published in: Technology, Business

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    • 1. Grow Your Business Using Social Networking
      Susanne Daniels- Restyled Life
    • 2. Social Networking Marketing
      Reach your Customers
      Build Relationships
      Increases Visibility
      Be found by Search Engines Increase SEO
      Best Platforms for ROI
      Online Social Networking and Marketing are both about making the connection and gaining online visibility.
    • 3. What is known about Social Network Marketing?
      64% of Americans cannot define social networking or social media.
      99.1% of Americans feel it has a significant impact on business growth.
      78% of businesses worth $10-500 million plan on spending more marketing dollars on social media.
      It is predicted that by 2014 the $$$ spent advertising on the internet will surpass the $$$ spent on television advertising.
    • 4. Why is so much attention and money being spent on Social media marketing?
      Half of all American adults are now on social networks, use among Baby Boomers is growing.
      32% of Boomers age 50-64 use a social networking site each day.
      Power users of social networking are women aged 18-29, with 89% using social networking.
      Smart Phones 5.3 billion mobile users globally.
      Social Network Marketing is not an option
      IT IS WHERE THE CUSTOMERS ARE!
    • 5. Social Networking And Marketing
      Social Networking
      Communication
      Relationship Building
      Create Online Persona
      Reach out to Customers
      Virtual Handshake
      Marketing
      Communication
      Business Relationship
      Gauge Customer Needs
      Develop Sales Strategy
      Product Development and sales
      Social Networking Marketing
    • 6. Marketing Strategy
      Identify Your Marketing Goals
      Create Marketing Strategy
      Choose Social Media Platforms
      Leverage Social Media to Meet Goals
      Look for measurable outcomes
      Social Networking is not free
      It requires investment of your time
    • 7. ONLINE SOCIAL NETWORK MARKETING
      Hundreds of mainstream and satellite social networking platforms
      Websites
      Blogging
      Micro Blogging
      Pod Casting
      Video Blogging
      Surveys
      Online Meetings
      Gaming
    • 8. Websites and Blogs
      SEO- Search Engine Optimization
      Search Engine job is to find current content
      Websites Depreciate
      Blogs insert new content continuously
      February 2011 over 156 million public blogs
    • 9. Blogging Where to Start
      Follow other blogs in your sector
      Find and Follow with RSS
      Google Reader
      Post comments on what others write
      Be part of the conversation
      Link back to your blog or website
      Re Post other blog content
      Post links to Articles
      Blog Equation
      Current Trends + Valuable Content = Website/Blog Visits
    • 10. Blogging Sites
      www.Blogger.comhttp://www.typepad.com/
      www.Wordpress.comwww.thoughts.com
    • 11. Mini Bloggingwww.tumblr.com
    • 12.
    • 13. The Big 5 Social Media Platforms For Business and Career
    • 14. Twitter
      Micro Blog
      Free Account
      140 character max
      URL Address, Article, Link, Announcements
      Re-tweet from value sources
      www.twitter.com
      @restyledlife
    • 15. FACEBOOK
      750 Million Users
      50% Use Daily
      3 Million Pages
      1.5 Million Local Businesses
      www.facebook.com
    • 16. FACEBOOK
      Profile vs. Page
      One profile per user
      Profile not for business
      Go to page
      Upper Right
      Click-create a page
      Follow prompts
      www.facebook.com
      Use create page link on Facebook page you do not administer.
      Easy link to page found at:
      http://www.restyledlife.com/links-and-resources.php
    • 17. Facebook Business Page
    • 18. Linked IN
      Launched May 2003
      120 Million Users
      200 Countries
      Avg. Age 42
      Fortune 500 Companies on LinkedIn
      Create Connections
      Join Groups
      www.linkedin.com
    • 19. Google +
      Designed to make online socialization more like life.
      Not everyone is your friend
      Create Circles
      Keep conversations separate and overlap.
      Video chat
      Game competition
      www.google.com
    • 20. Google +
      www.google.com
    • 21. You Tube
      No special equipment
      Up to 10 Minutes
      Choose a topic, write your script
      Be yourself and be honest
      Interview someone
      Have someone interview you
      Create tutorials and demonstrations
      www.youtube.com
      Google + video example of using You Tube to provide content.
      http://youtu.be/hC_M6PzXS9g
    • 22.
      • Icons are just pretty pictures on printed material
      • 23. Use full URL on printed material
      • 24. Use Icons as links online
      INVITE FOLLOWERS
    • 25. Satellite Platforms
      Email
      Pod Casting
      Gaming
      Go To Meeting
      Blog Radio
      QR Codes
    • 26. QR Codes
      • Smart Phone Bar Code
      • 27. Takes paper marketing
      online instantly
      • Can display- Web Pages, Email Addresses, Text, Picture, Business Card
      • 28. Google Goggles Free App for Smart Phone
      Also reads bar codes, price checks, identifies art and landmarks
    • 29. QR Codes
      LinkedIn
      www.restyledlife.com
      restyledlife.blogspot.com
      @restyledlife
      Facebook
    • 30. Social Network Marketing
      Networking is about connecting to people
      The people are on Online Social Networks
      Use social media to create your online persona
      Bring your brand online and introduce yourself to customers.
      Offer valuable content
      Create a presence visible to search engines
      Market to people who know you
    • 31. Social Network Marketing
      • Create Strategy
      • 32. Create your profile, logo and branding
      • 33. Choose your tools
      • 34. Integrate tools into strategy
      • 35. Make the Connection
      • 36. Be Visible –Be Searchable
      Go Socialize
      Online Social Network Marketing
      is not an option
      IT IS WHERE YOUR CUSTOMERS ARE!
    • 37. Homework
      Go Home and Set up your Twitter account
      Search for @Restyledlife and follow me
      Send your first Tweet
      If you don’t know what to say- try this-
      Grow your business using social networking at WRC was a great class. Go to www.restyledlife.com for information on future classes.
      11 Characters left over if you have more to say.
    • 38. Grow Your Business! Using Social Networking
      Thank you for attending and supporting
      The Women’s Resource Center of Sarasota
      For more information about Susanne and Restyled Life please visit: www.restyledlife.com