Grow Your Business Using Social Networking Susanne Daniels- Restyled Life
Social Networking Marketing Reach your Customers Build Relationships Increases Visibility Be found by Search Engines Increase SEO Best Platforms for ROI Online Social Networking and Marketing are both about making the connection and gaining online visibility.
What is known about Social Network Marketing? 64% of Americans cannot define social networking or social media. 99.1% of Americans feel it has a significant impact on business growth. 78% of businesses worth $10-500 million plan on spending more marketing dollars on social media. It is predicted that by 2014 the $$$ spent advertising on the internet will surpass the $$$ spent on television advertising.
Why is so much attention and money being spent on Social media marketing? Half of all American adults are now on social networks, use among Baby Boomers is growing. 32% of Boomers age 50-64 use a social networking site each day. Power users of social networking are women aged 18-29, with 89% using social networking. Smart Phones 5.3 billion mobile users globally. Social Network Marketing is not an option IT IS WHERE THE CUSTOMERS ARE!
Social Networking And Marketing Social Networking Communication Relationship Building Create Online Persona Reach out to Customers Virtual Handshake Marketing Communication Business Relationship Gauge Customer Needs Develop Sales Strategy Product Development and sales Social Networking Marketing
Marketing Strategy Identify Your Marketing Goals Create Marketing Strategy Choose Social Media Platforms Leverage Social Media to Meet Goals Look for measurable outcomes Social Networking is not free It requires investment of your time
ONLINE SOCIAL NETWORK MARKETING Hundreds of mainstream and satellite social networking platforms Websites Blogging Micro Blogging Pod Casting Video Blogging Surveys Online Meetings Gaming
Websites and Blogs SEO- Search Engine Optimization Search Engine job is to find current content Websites Depreciate Blogs insert new content continuously February 2011 over 156 million public blogs
Blogging Where to Start Follow other blogs in your sector Find and Follow with RSS Google Reader Post comments on what others write Be part of the conversation Link back to your blog or website Re Post other blog content Post links to Articles Blog Equation Current Trends + Valuable Content = Website/Blog Visits
The Big 5 Social Media Platforms For Business and Career
Twitter Micro Blog Free Account 140 character max URL Address, Article, Link, Announcements Re-tweet from value sources www.twitter.com @restyledlife
FACEBOOK 750 Million Users 50% Use Daily 3 Million Pages 1.5 Million Local Businesses www.facebook.com
FACEBOOK Profile vs. Page One profile per user Profile not for business Go to page Upper Right Click-create a page Follow prompts www.facebook.com Use create page link on Facebook page you do not administer. Easy link to page found at: http://www.restyledlife.com/links-and-resources.php
You Tube No special equipment Up to 10 Minutes Choose a topic, write your script Be yourself and be honest Interview someone Have someone interview you Create tutorials and demonstrations www.youtube.com Google + video example of using You Tube to provide content. http://youtu.be/hC_M6PzXS9g
Also reads bar codes, price checks, identifies art and landmarks
QR Codes LinkedIn www.restyledlife.com restyledlife.blogspot.com @restyledlife Facebook
Social Network Marketing Networking is about connecting to people The people are on Online Social Networks Use social media to create your online persona Bring your brand online and introduce yourself to customers. Offer valuable content Create a presence visible to search engines Market to people who know you
Go Socialize Online Social Network Marketing is not an option IT IS WHERE YOUR CUSTOMERS ARE!
Homework Go Home and Set up your Twitter account Search for @Restyledlife and follow me Send your first Tweet If you don’t know what to say- try this- Grow your business using social networking at WRC was a great class. Go to www.restyledlife.com for information on future classes. 11 Characters left over if you have more to say.
Grow Your Business! Using Social Networking Thank you for attending and supporting The Women’s Resource Center of Sarasota For more information about Susanne and Restyled Life please visit: www.restyledlife.com