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Grow your business using social networkingwonote


Overview of Social Marketing for Small Business Owners.

Overview of Social Marketing for Small Business Owners.

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  • 1. Grow Your Business Using Social Networking
    Susanne Daniels- Restyled Life
  • 2. Social Networking Marketing
    Reach your Customers
    Build Relationships
    Increases Visibility
    Be found by Search Engines Increase SEO
    Best Platforms for ROI
    Online Social Networking and Marketing are both about making the connection and gaining online visibility.
  • 3. What is known about Social Network Marketing?
    64% of Americans cannot define social networking or social media.
    99.1% of Americans feel it has a significant impact on business growth.
    78% of businesses worth $10-500 million plan on spending more marketing dollars on social media.
    It is predicted that by 2014 the $$$ spent advertising on the internet will surpass the $$$ spent on television advertising.
  • 4. Why is so much attention and money being spent on Social media marketing?
    Half of all American adults are now on social networks, use among Baby Boomers is growing.
    32% of Boomers age 50-64 use a social networking site each day.
    Power users of social networking are women aged 18-29, with 89% using social networking.
    Smart Phones 5.3 billion mobile users globally.
    Social Network Marketing is not an option
  • 5. Social Networking And Marketing
    Social Networking
    Relationship Building
    Create Online Persona
    Reach out to Customers
    Virtual Handshake
    Business Relationship
    Gauge Customer Needs
    Develop Sales Strategy
    Product Development and sales
    Social Networking Marketing
  • 6. Marketing Strategy
    Identify Your Marketing Goals
    Create Marketing Strategy
    Choose Social Media Platforms
    Leverage Social Media to Meet Goals
    Look for measurable outcomes
    Social Networking is not free
    It requires investment of your time
    Hundreds of mainstream and satellite social networking platforms
    Micro Blogging
    Pod Casting
    Video Blogging
    Online Meetings
  • 8. Websites and Blogs
    SEO- Search Engine Optimization
    Search Engine job is to find current content
    Websites Depreciate
    Blogs insert new content continuously
    February 2011 over 156 million public blogs
  • 9. Blogging Where to Start
    Follow other blogs in your sector
    Find and Follow with RSS
    Google Reader
    Post comments on what others write
    Be part of the conversation
    Link back to your blog or website
    Re Post other blog content
    Post links to Articles
    Blog Equation
    Current Trends + Valuable Content = Website/Blog Visits
  • 10. Blogging Sites
  • 11. Mini
  • 12.
  • 13. The Big 5 Social Media Platforms For Business and Career
  • 14. Twitter
    Micro Blog
    Free Account
    140 character max
    URL Address, Article, Link, Announcements
    Re-tweet from value sources
  • 15. FACEBOOK
    750 Million Users
    50% Use Daily
    3 Million Pages
    1.5 Million Local Businesses
  • 16. FACEBOOK
    Profile vs. Page
    One profile per user
    Profile not for business
    Go to page
    Upper Right
    Click-create a page
    Follow prompts
    Use create page link on Facebook page you do not administer.
    Easy link to page found at:
  • 17. Facebook Business Page
  • 18. Linked IN
    Launched May 2003
    120 Million Users
    200 Countries
    Avg. Age 42
    Fortune 500 Companies on LinkedIn
    Create Connections
    Join Groups
  • 19. Google +
    Designed to make online socialization more like life.
    Not everyone is your friend
    Create Circles
    Keep conversations separate and overlap.
    Video chat
    Game competition
  • 20. Google +
  • 21. You Tube
    No special equipment
    Up to 10 Minutes
    Choose a topic, write your script
    Be yourself and be honest
    Interview someone
    Have someone interview you
    Create tutorials and demonstrations
    Google + video example of using You Tube to provide content.
  • 22.
    • Icons are just pretty pictures on printed material
    • 23. Use full URL on printed material
    • 24. Use Icons as links online
  • 25. Satellite Platforms
    Pod Casting
    Go To Meeting
    Blog Radio
    QR Codes
  • 26. QR Codes
    • Smart Phone Bar Code
    • 27. Takes paper marketing
    online instantly
    • Can display- Web Pages, Email Addresses, Text, Picture, Business Card
    • 28. Google Goggles Free App for Smart Phone
    Also reads bar codes, price checks, identifies art and landmarks
  • 29. QR Codes
  • 30. Social Network Marketing
    Networking is about connecting to people
    The people are on Online Social Networks
    Use social media to create your online persona
    Bring your brand online and introduce yourself to customers.
    Offer valuable content
    Create a presence visible to search engines
    Market to people who know you
  • 31. Social Network Marketing
    • Create Strategy
    • 32. Create your profile, logo and branding
    • 33. Choose your tools
    • 34. Integrate tools into strategy
    • 35. Make the Connection
    • 36. Be Visible –Be Searchable
    Go Socialize
    Online Social Network Marketing
    is not an option
  • 37. Homework
    Go Home and Set up your Twitter account
    Search for @Restyledlife and follow me
    Send your first Tweet
    If you don’t know what to say- try this-
    Grow your business using social networking at WRC was a great class. Go to for information on future classes.
    11 Characters left over if you have more to say.
  • 38. Grow Your Business! Using Social Networking
    Thank you for attending and supporting
    The Women’s Resource Center of Sarasota
    For more information about Susanne and Restyled Life please visit: