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  1. 1. When selling their products and services on the internet, business owners are well aware that there are numerous risks involved as well. Thefact that products and services can be marketed to worldwide diverse customers makes the internet a friendly platform for all businesses. However, the internet can become a business's worst enemy when negative reviews and information are posted about a business online. This leaves businesses in a situation where they are being highlighted in negative light. In fact the worst case scenario is that the business reputation gets damaged as a result of such negative results. This is the timewhen business owners ask the question, "What is reputation management?"http://www.reputationmanagementadvice.com/what-to-do-when-your-personal-informatio
  2. 2. Bad press for a business can be garnered by any bad situation or badexperience that causes others to post bad things about the business on theinternet Thus the very first benefit of having a reputation managementstrategy in place for a business is that the reputation of a business is kept wellprotected from such negative situations However even in a case wheredamage has been done to a business reputation, reputation management canbe effective for minimizing this damage
  3. 3. Reputation management becomes necessary for all kinds of businesses, nomatter how big or small they are In fact business reputation management itselfexists in a several types The first is brand online reputation management
  4. 4. When a product or a service is being marketed, a major factor that needs tobe ensured by business owners that only positive information about their brandand business can accessed on the internet The internet is used by consumerson a regular basis for research that has to be performed on companies beforepurchases are made by them
  5. 5. It is a known fact that consumers can be completely turned off by even asingle bad review about a business Another second important type ofbusiness reputation management is the online crisis aversion
  6. 6. At some point or the other, undergoing a crisis is quite normal for those whoare running some form of a business on the internet When it comes to dealingwith a crisis, an exceptional business reputation management plan can bequite useful for any business and company
  7. 7. Therehttp://www.reputationmanagementadvice.com/what-to-do-when-your-personal-information-becomes-publicly-available-online are many more types ofbusiness reputation management however they are all follow one basic aspectThe main aspect of business reputation management is the protection of theonline reputation of a business, however that is not all
  8. 8. Business reputation management essentially must also be effective inpromoting the business reputation as well Tasks such as these can be ratherdifficult for business owners to handle on their own and this is the main reasonthat reputation management companies exist
  9. 9. There is absolutely no doubt that reputation management services areimmensely beneficial for businesses and without them business reputationswould easily get devastated Both proactive and reactive reputationmanagement happen to be a key aspect of online reputation management
  10. 10. So those asking the question, "What is reputation management?" now clearlyknow what it is and why it is needed
  11. 11. http://www.reputationmanagementadvice.com/what-to-do-when-your-personal-information-becomes-publicly-available-online