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The Holiday Marketing Look Book

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This Look Book offers an overview of the five phases of holiday marketing, with examples of effective messages from a variety of brands. We hope you’ll use it for inspiration as you gear up for the …

This Look Book offers an overview of the five phases of holiday marketing, with examples of effective messages from a variety of brands. We hope you’ll use it for inspiration as you gear up for the biggest shopping season of the year.
While you are at it, you might also want to check out our Holiday Marketing Webcast for more tips and tricks. Click here to watch on-demand: http://bit.ly/XYJYu3

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  • 1. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Holiday Retail Email Lookbook A Collection of Examples Across The Five Phases of Holiday Marketing Oracle Marketing Cloud Creative Services
  • 2. Though Christmas comes but once a year, holiday messaging should hit your customers’ inboxes long before the first snow falls. Adding key phases to your holiday marketing calendar will help your brand craft a compelling, cohesive narrative that delights customers and positively affects purchase decisions before and after December 25. This lookbook offers an overview of the five phases of holiday marketing, with examples of effective messages from a variety of brands. We hope you’ll use it for inspiration as you gear up for the biggest shopping season of the year. Christmas is less than four months away—happy holiday marketing planning! Copyright © 2014, Oracle and/or its affiliates. All rights reserved. It’s That Time of Year Again Watch our Holiday Marketing Webcast on-demand here.
  • 3. Five Phases of Holiday Marketing Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Pre-Holiday Black November Thanksgiving Weekend Countdown to Christmas After-Christmas Period 1 2 3 4 5 Watch our Holiday Marketing Webcast on-demand here.
  • 4. Five Phases of Holiday Marketing Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 1 Pre-Holiday Though the majority of gift-buying occurs in November and December, brands can capitalize during the quieter off-season and surprise customers with some early holiday cheer. Spring Black Friday, Christmas in July, and the lull between Back to School and Halloween offer nice opportunities for sends—when early birds are eager to get a jumpstart on holiday shopping. Watch our Holiday Marketing Webcast on-demand here.
  • 5. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Pre-Holiday Spring Black Friday Oracle Confidential – 5 1 Watch our Holiday Marketing Webcast on-demand here.
  • 6. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Pre-Holiday Spring Black Friday Oracle Confidential – 6 1 Watch our Holiday Marketing Webcast on-demand here.
  • 7. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Pre-Holiday Christmas in July Oracle Confidential – 7 1 Watch our Holiday Marketing Webcast on-demand here.
  • 8. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Pre-Holiday Christmas in July Oracle Confidential – 8 1 Watch our Holiday Marketing Webcast on-demand here.
  • 9. Five Phases of Holiday Marketing Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 2 Black November Black Friday is a time-honored tradition, but what about Black November? Brands can use the entire month to ease customers into the holiday season with themed headers and gift services footers, and introduce their core holiday messaging. Plus, the earlier you get customers shopping, the more likely they’ll be to venture from their gift list and purchase items for themselves. Watch our Holiday Marketing Webcast on-demand here.
  • 10. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 2 Black November Holiday Headers Watch our Holiday Marketing Webcast on-demand here.
  • 11. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Holiday Headers and Gift Services Footers 1 2 Black November Watch our Holiday Marketing Webcast on-demand here.
  • 12. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Black November Core Holiday Messaging Oracle Confidential – 1 2 Watch our Holiday Marketing Webcast on-demand here.
  • 13. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Black November Core Holiday Messaging 2 Watch our Holiday Marketing Webcast on-demand here.
  • 14. Five Phases of Holiday Marketing Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 3 Thanksgiving Weekend Thanksgiving weekend is no longer limited to Black Friday, but retailers are extending the savings to Cyber Monday, Cyber Week and, increasingly, even Thanksgiving Day itself. Customers will be bombarded with messages during this phase, so it’s important to find ways to make your emails stand out from the crowd. Watch our Holiday Marketing Webcast on-demand here.
  • 15. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Thanksgiving Weekend Thanksgiving Day Oracle Confidential – 1 3 Watch our Holiday Marketing Webcast on-demand here.
  • 16. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Thanksgiving Weekend Thanksgiving Day 1 3 Watch our Holiday Marketing Webcast on-demand here.
  • 17. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Thanksgiving Weekend Black Friday 1 3 Watch our Holiday Marketing Webcast on-demand here.
  • 18. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Thanksgiving Weekend Black Friday 1 3 Watch our Holiday Marketing Webcast on-demand here.
  • 19. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Thanksgiving Weekend Black Friday 1 3 Watch our Holiday Marketing Webcast on-demand here.
  • 20. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Thanksgiving Weekend Black Friday Weekend 2 3 Watch our Holiday Marketing Webcast on-demand here.
  • 21. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Thanksgiving Weekend Black Friday Weekend Oracle Confidential – 2 3 Watch our Holiday Marketing Webcast on-demand here.
  • 22. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Thanksgiving Weekend Cyber Monday Oracle Confidential – 2 3 Watch our Holiday Marketing Webcast on-demand here.
  • 23. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Thanksgiving Weekend Cyber Monday Oracle Confidential – 2 3 Watch our Holiday Marketing Webcast on-demand here.
  • 24. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Thanksgiving Weekend Cyber Week 2 3 Watch our Holiday Marketing Webcast on-demand here.
  • 25. Five Phases of Holiday Marketing Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 4 Countdown to Christmas December is crunch time for both retailers and customers. The excitement is building, and so is the stress—especially for procrastinators. Use this phase to promote last-minute gift suggestions, discounts on shipping, e-gift cards, and order deadlines for on-time delivery. Watch our Holiday Marketing Webcast on-demand here.
  • 26. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Countdown to Christmas Green Monday 2 4 Watch our Holiday Marketing Webcast on-demand here.
  • 27. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Countdown to Christmas Green Monday Oracle Confidential – 2 4 Watch our Holiday Marketing Webcast on-demand here.
  • 28. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Countdown to Christmas Parade of Order Deadlines 2 4 Watch our Holiday Marketing Webcast on-demand here.
  • 29. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Countdown to Christmas Parade of Order Deadlines 2 4 Watch our Holiday Marketing Webcast on-demand here.
  • 30. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Countdown to Christmas Free Shipping Day Oracle Confidential – 3 4 Watch our Holiday Marketing Webcast on-demand here.
  • 31. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Countdown to Christmas eGift Card Time 3 4 Watch our Holiday Marketing Webcast on-demand here.
  • 32. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Countdown to Christmas eGift Card Time Oracle Confidential – 3 4 Watch our Holiday Marketing Webcast on-demand here.
  • 33. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Countdown to Christmas Last Minute Gifts 3 4 Watch our Holiday Marketing Webcast on-demand here.
  • 34. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Countdown to Christmas Last Minute Gifts 3 4 Watch our Holiday Marketing Webcast on-demand here.
  • 35. Five Phases of Holiday Marketing Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 5 After-Christmas Period Christmas is over, and the gift-buying frenzy has died down. Customers are busy ringing in the New Year, making resolutions, and enjoying their new gifts (or exchanging what they got for what they really want). Spread the feel-good vibes with a Happy New Year send, or offer product suggestions to encourage gift card redemption. Watch our Holiday Marketing Webcast on-demand here.
  • 36. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. After-Christmas Period Season’s Greetings 3 5 Watch our Holiday Marketing Webcast on-demand here.
  • 37. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. After-Christmas Period Season’s Greetings Oracle Confidential – 3 5 Watch our Holiday Marketing Webcast on-demand here.
  • 38. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. After-Christmas Period After-Christmas Sales Oracle Confidential – 3 5 Watch our Holiday Marketing Webcast on-demand here.
  • 39. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. After-Christmas Period Gift Card Redemptions Oracle Confidential – 5 Watch our Holiday Marketing Webcast on-demand here.
  • 40. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. After-Christmas Period New Year’s Eve and Day Oracle Confidential – 4 5 Watch our Holiday Marketing Webcast on-demand here.
  • 41. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. After-Christmas Period New Year’s Eve and Day Oracle Confidential – 4 5 Watch our Holiday Marketing Webcast on-demand here.
  • 42. We hope you enjoyed your tour through the five phases of holiday marketing. Good luck! Want more holiday marketing tips and tricks? Hear our experts share them on our on-demand webcast here. In under an hour, you’ll know what to do to give your programs a boost. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Thank you! Watch our Holiday Marketing Webcast on-demand here.
  • 43. responsys.com/services

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