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Transform your marketing programs this holiday

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This holiday, let's innovate and push the envelope. Find out how you can give your programs a boost. Check out this Slideshow and watch our full On-Demand Webcast full of tips and tricks here: …

This holiday, let's innovate and push the envelope. Find out how you can give your programs a boost. Check out this Slideshow and watch our full On-Demand Webcast full of tips and tricks here: http://bit.ly/XYJYu3

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  • 1. Marketers, how do you plan to make this holiday the best ever?
  • 2. These eye-opening stats mean no days off for the smart marketer. 21% 20% Increase in average order value year over year Holiday sales in 2012 as percentage of annual sales Sources: Monetate, NRF Center
  • 3. So, for this year’s holiday... Can you listen to Do you have a purchase intent? promotional calendar? Are you telling a story?
  • 4. Five Stages For Your Calendar 5 1 Pre-Holiday 2 Black November 3 Thanksgiving Weekend 4 Countdown to Christmas 5 After-Christmas
  • 5. Start Planning Your Promotional Calendar Now • Stand out in the inbox • Reach your customers outside of the inbox • Stay true to your brand
  • 6. Craft a Story Don’t fall into the discount trap Connect emotionally with your customers Give your products context
  • 7. Listen For Signals Go beyond product pages to detect specific actions Respond in near-real-time to customer behaviors Use in-store behavior for personalized communications
  • 8. And now a real gift you’ll want to open right away. See how to transform your programs in new ways. Learn tips and tricks used by the top holiday marketers (aka, your competition). Watch this on-demand webcast here.