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Responsys: Drive more cross-channel conversions this holiday season
 

Responsys: Drive more cross-channel conversions this holiday season

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Succeeding at holiday marketing is about building relationships. Learn about top trends from our research and find out how to win cross-channel conversions this season.

Succeeding at holiday marketing is about building relationships. Learn about top trends from our research and find out how to win cross-channel conversions this season.

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    Responsys: Drive more cross-channel conversions this holiday season Responsys: Drive more cross-channel conversions this holiday season Presentation Transcript

    • Killer Digital Marketing Strategies for the Holidays
    • Got your digital marketing campaigns all set for the holidays? The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • Stop. The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • Forget about campaigns. % 58 58 percent of consumers plan to spend more with multi-channel retailers this holiday season. Source: PwC Succeeding at holiday marketing is about building relationships.... The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • ...that extend WAY beyond BLACK FRIDAY The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • This holiday season, think differently. “The holidays are a great time for brands to try new messaging strategies that begin well before Thanksgiving and continues through New Year’s Day and beyond,” says Ryan Hoffmann, Regional Director of Strategic Services at Responsys. The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • Shoppers don't want to be lost in the crowd. Email open and click-through rates are down roughly 1/3 since 2007. Source: Wall Street Journal The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • % 48 48 percent of mobile customers said they feel like a low priority if a site isn’t mobile-friendly they want to be seen... The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • they want to be heard... The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • Three out of four shoppers buy more items online in order to qualify for free shipping. Source: UPS, comScore study they want to be pampered... The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • so give them what they want — starting now Now the customer is in the driver’s seat. If you embrace that, you will thrive. If not, then by 2020, you will not survive.” – Jamie Nordstrom, Executive Vice President of Nordstrom. Source: Econsultancy The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • OUR GIFT TO YOU Show loyal customers your gratitude. Research shows retailers need up to 7 new customers to match the revenue of 1 repeat customer The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • Inspire dormant customers. The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com WHICH STYLE DO YOU LIKE BEST?
    • This is your opportunity to win new customers. Seize it. The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • Engage with customers — whenever and wherever they are “[Customers] expect any desired information or service to be available, on any appropriate device, in context, at their moment of need.” — Thomas Husson, Forrester Research analyst. Source: Husson’s blog The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • Make it fun. The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • Tap into the holiday spirit. The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • Let them share The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • Build a sense of urgency The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • Help them 'showroom' — all of the way to your checkout. The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
    • Make it stress-free. The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com YOUR ITEM SHIPPED
    • Keep the momentum going. Download the eBook to learn how.