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17 awesome, no-fluff digital marketing quotes

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There's a lot of wisdom out there when it comes to digital marketing. Tons. At times it can be overwhelming to sift through everything on Twitter, LinkedIn, Facebook, RSS feeds..the list goes on. We …

There's a lot of wisdom out there when it comes to digital marketing. Tons. At times it can be overwhelming to sift through everything on Twitter, LinkedIn, Facebook, RSS feeds..the list goes on. We feel you, so we've done the leg work and uncovered 17 quotes from marketing experts that exemplify thought leadership and/or a unique perspective on the issues marketers face today.

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  • This does contain several insightful quotes, but most are fluff. Marketing and Jazz are not alike. I have never come home on a Friday night, poured myself a bourbon and watched an hour of spam ads to unwind after a week of work travel.
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  • 1. 17awesome, no-fluff digital marketing quotes
  • 2. Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business. Thomas Husson, Vice President and Principal Analyst at Forrester Research (via Forrester Research)
  • 3. Personalization wasn’t supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need. Seth Godin (via his blog)
  • 4. Jeff Olsen, Author & Senior Marketing Executive at ThomasARTS (via Forbes) The message must connect powerfully on a human level — even if it’s found sketched on the back of a cocktail napkin on the floor under a subway seat.
  • 5. In the [tire] industry they say that power is nothing without control. In the marketing industry, form is nothing without the right content. Jerome Fontaine, Global CEO & Chief Tracker at Fournaise (via Marketing Mag)
  • 6. The reality is that, in most cases, no offer at all is better than a poorly matched or irrelevant communication. Bram Hechtkopf, VP of Business Development and Marketing at Kobie Marketing (via Direct Marketing News)
  • 7. Marketing is a lot like jazz. Its beauty isn’t in the predictable notes; it’s in the improvisation. So prepare, be open, let go, and adjust. Kathy Klotz-Guest, Founder of Keeping It Human (via Convince & Convert)
  • 8. No battle plan survives first contact with the enemy, and likewise a host of misconceptions and assumptions will disappear within the first five minutes you spend seeing your customers ‘in the wild’ interacting with your mobile strategy, or lack thereof. Joshua Steimle, Founder and CEO of online marketing firm MWI (via Forbes)
  • 9. Amrita Sahasrabudhe, Director of Marketing at ARAMARK Parks and Destinations (via Convince & Convert) Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.
  • 10. This level of connectivity has brought us the ability to communicate with just about anyone at any time, but that also brings a fear that real human connectionis being lost. That’s why we are now being drawn to images and video of things that are bespoke, tailor-made, handcrafted. Andrew Delaney, Director of Creative Content at Getty Images (via Desktop Mag)
  • 11. Not hiding from the truths of your brand but confronting perceptions and reality head on with a full sense of self-awareness is when boldness becomes truly beautiful. Moensie Rossier, Planning Director at BMW (via Marketing Mag)
  • 12. Be relevant. I wouldn’t exactly call it our mantra, but it certainly is smart. Consumers are looking for different things at different times of the year, and it’s easier to get an extra item in the basket if it’s tied into what he or she is thinking about when they’re shopping. Joe Cavaliere, Chief Customer Officer at Newell-Rubbermaid (via Direct Marketing News)
  • 13. There is a duality with data today. There’s the data that is apparent and the data that waits in the dark. The latter sits in the spaces in-between channels. It’s marketing’s Dark Data, and it’s the stuff that holds the most meaningful truth. Elena Klau, Director of Strategy & Insights at North America Momentum Worldwide (via Adweek)
  • 14. As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most. Jeanette McMurtry, Principal of e4marketing (via Digital Marketing News)
  • 15. If you think of ‘social media’ your mind automatically goes to producing content for customers to consume, or perhaps soliciting their input. But, once firms recognize that consumers want to connect to each other, they can develop social strategies that do exactly that under the umbrella of their brand. Mikołaj Jan Piskorski, author of A Social Strategy: How We Profit from Social Media (via Forbes)
  • 16. We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth. Gayle Fuguitt, President and CEO of the Advertising Research Foundation (via Digital Marketing News)
  • 17. The data comes into the room from many sources, and you have to use that data like a modern-day orchestra leader, blending the inputs in real time in a combination that is as much an art as a science. Louis Paskalis, Senior Vice President at Bank of America (via Wall Street Journal)
  • 18. There is no subject line silver-bullet aside from trying out a whole bunch of words, lengths and sentiments. The dominant strategy is to try out a bunch of stuff, try out a few more things and then do it again. Parry Malm, Account Director at Adestra (via Econsultancy)
  • 19. Hungry for more digital marketing insights? Visit the New School Marketing blog. About Oracle Responsys The world’s most respected consumer brands use Oracle Responsys marketing cloud software and services to build individual relationships at a massive scale by orchestrating personalized marketing across email, mobile, social, display, and the web. They rely on Oracle Responsys to drive more revenue and improve the customer experience at every interaction. Visit responsys.com. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.