Social Media Presentation


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Responsive Online Marketing Social Media Presentation for a local businesses custom web presence

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Social Media Presentation

  1. 1. The New Internet Marketing Machine A Program for Staking Your Claim Online
  2. 2. Is your business easy to find online ?
  3. 3. Are you regularly monitoring and enhancing your reputation online?
  4. 4. Are you active in all the places where your target customers hang out online?
  5. 5. Do you have an easy, automated way to follow up with them over time ?
  6. 6. Why not?
  7. 7. <ul><ul><li>Truth: </li></ul></ul><ul><ul><li>Marketing has shifted from a one-way broadcast to a multi-point conversation </li></ul></ul>
  8. 8. 97% of consumers use online searches when researching products or services
  9. 9. 78% of consumers trust peer recommendations
  10. 10. Only 14% trust ads
  11. 11. <ul><ul><ul><ul><ul><li>The new “word of mouth” is online social media like Facebook and Twitter </li></ul></ul></ul></ul></ul>
  12. 12. <ul><li>Facebook and Twitter have 700,000,000 members combined </li></ul>
  13. 13. Those members seek and make recommendations for products , services & experiences for friends & followers
  14. 14. <ul><li>The fastest growing demographic among Facebook users is... </li></ul><ul><li>35 to 65 year-old women </li></ul>
  15. 15. You Tube is now the second largest search engine
  16. 16. You Tube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
  17. 17. People go there to look for videos to answer their questions , show them how to do something, or review a product or business
  18. 18. There are more than 200,000,000 blogs
  19. 19. People are more likely to visit blogs that align with their interests because blogs are non-selling environments
  20. 20. Whether you know it or not, your prospects & customers are using social media
  21. 21. Are you still spending money on Yellow Pages , Newspaper inserts & other old-school media ?
  22. 22. 24 of the 25 largest newspapers experienced record declines in circulation in the past year
  23. 23. Why are the Yellow Pages like Nursing Homes?
  24. 24. They’re shockingly expensive and few people under 70 use them
  25. 25. According to Yahoo! 92% of all business searchers start looking online , either at home or on their mobile phones
  26. 26. Marketing online isn’t an option anymore — it’s a requirement
  27. 27. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
  28. 28. Marketing online is no longer just about having a Web site where people come to find your business
  29. 29. <ul><li>It’s about actively capturing leads and going where they are so you can connect with them there </li></ul>
  30. 30. Only 26% Good news: <ul><ul><li>of small businesses have invested any time or effort in marketing online </li></ul></ul>
  31. 31. There is still time to get established before it’s too late
  32. 32. How?
  33. 33. Three steps: Get out there and get found Engage Follow up
  34. 34. <ul><li>Google is important but you also need to be present where your customers spend time </li></ul>Get out there & get found
  35. 35. Get out there & get found But it’s not “set and forget.” You need to stay fresh
  36. 36. Get out there & get found Internet search engines , directories & social media are like big grocery stores
  37. 37. <ul><li>There’s a “sell by” date on every message -- and it’s today </li></ul>Get out there & get found
  38. 38. <ul><li>If you’re not delivering something new on a regular basis, other messages are going to replace yours on the shelves </li></ul>Get out there & get found
  39. 39. Engage Once you get found , engage with your prospects on their terms .
  40. 40. <ul><li>Get them to follow you on Twitter , friend you on Facebook or subscribe to your YouTube channel </li></ul>Engage
  41. 41. Engage Then start offering more insightful information, expert perspective, recommendations , news , coupons , membership privileges…
  42. 42. Engage Build relationships Earn their trust Earn their business
  43. 43. Follow Up Continue to engage & follow up
  44. 44. <ul><li>Continue to provide valuable information </li></ul><ul><li>Respond to comments and questions </li></ul>Follow Up
  45. 45. Recap: Get out there and get found Engage Follow up
  46. 46. What are the keys to a successful online marketing program for your business ?
  47. 47. Get started right now
  48. 48. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
  49. 49. Do it with zero extra work on your part
  50. 50. That’s where we come in .
  51. 51. <ul><li>Step one: </li></ul><ul><li>Get out there & get found Your Custom Web Presence </li></ul>
  52. 52. <ul><li>Your Custom Web Presence </li></ul><ul><li>+ </li></ul><ul><li>Strategic Social Media Locations: Youtube, Facebook, Twitter </li></ul>
  53. 53. <ul><li>Create a specially optimized mini-Website </li></ul><ul><li>Set up strategic lead capture mechanism </li></ul><ul><li>Create free offer and email follow up campaign </li></ul><ul><li>Set up your business profile & listing in Google Places </li></ul>
  54. 54. <ul><li>Strategic keyword-rich account names </li></ul>Set up YouTube Channel, Facebook business page & Twitter feed Brand with theme and your logo
  55. 55. <ul><li>Set-up fee of $X,000 </li></ul><ul><li>6-month “Lease” on all properties $X00/month </li></ul><ul><li>Sign up today $X,000 ( Set-up + first month ) </li></ul>
  56. 56. Let’s get started right now