Welcome to Respond

www.respondhq.com

Why Respond? Attention + Targeting + Engagement  10x higher CTR  Pinpoint the right audience  Immersive brand experience  Optimized for desktop & mobile

Attention The banner ad was invented in 1994 The first banner had a click-through rate of 78%!

AttentionClick-through rates have fallen dramatically The average CTR is now less than 0.07%

AttentionEye-tracking reveals‘banner blindness’ “Users almost never look at anything that looks like an advertisement” - Jakob Nielsen “31% of online ads are never seen by a consumer” - comScore, 2012

Attention Meanwhile… the world’s biggest sites use buttons for their most important actions

Attention Buttons + Ads = Attention

Attention Respond is displayed in a prime location on premium sites Main Headline

Attention Respond gets 10x better response

AttentionRespond is often the onlyad mobile users see

+ Targeting Our algorithm pinpoints the right target audience for your campaign

+ TargetingRespond matches yourcampaign by…ContextDemographicLocationDevicePerformance…with no cookies

+ Engagement Visitors click your button…

+ Engagement …for an instantly immersive brand experience

+ EngagementGive people the power to instantly engage…Learn more about your brand and productsInteract with rich content and videoRequest information or place an orderVisit your site or download your appClick-to-call your teamFollow your brandShare with friends

+ Engagement …across any device

Why Respond? Reach millions of people across thousands of premium sites…

Why Respond? …with every conversion tracked

Recent coverage

Why Respond? Attention + Targeting + Engagement  10x higher CTR  Pinpoint the right audience  Immersive brand experience  Optimized for desktop & mobile

www.respondhq.com

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Welcome to Respond

by Azullo on Oct 24, 2011

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Welcome to Respond — Presentation Transcript