Respond Discovery
www.respondhq.com
“People read what interests them;
and sometimes it’s an ad.”
- Howard Gossage, 1969
We can help…
• Increase your CPMs
• Increase your orders by 30%
• Increase your CTR to 1-5%
We help premium publishers sell native
campaigns to leading brands
Publisher feedback on native:
• “Tricky integration”
• “Not another ad server!”
• “Risk of campaign conflicts”
• “Can’t se...
Respond solves all these issues…
 Integrates with your ad server
 Uses your existing ad tags
 Same workflows for invent...
Our Native SSP helps you trade with the
world’s leading media buyers
Our Direct Sales Platform means you can
create native ads in minutes
Deliver native and responsive ads
through your existing ad server
Deliver native and responsive ads
through your existing ad server
Real-time unified campaign and content
reporting with split-test optimisation
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Ad Recall Brand Recall Purchase Intent
With Respond Without Respond
Survey undertak...
“Respond helps us deliver an outstanding
ROI to advertisers and user experience for
readers.”
“Respond enables you to gene...
Respond Discovery
www.respondhq.com
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Respond - Native Advertising

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Updated 2 Apr 2015. Generate native advertising revenue through your existing ad server. Unlock demand from the world’s leading media buyers through our Native SSP and Direct Sales Platform. Request a demo at www.respondhq.com

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Respond - Native Advertising

  1. 1. Respond Discovery www.respondhq.com
  2. 2. “People read what interests them; and sometimes it’s an ad.” - Howard Gossage, 1969
  3. 3. We can help… • Increase your CPMs • Increase your orders by 30% • Increase your CTR to 1-5%
  4. 4. We help premium publishers sell native campaigns to leading brands
  5. 5. Publisher feedback on native: • “Tricky integration” • “Not another ad server!” • “Risk of campaign conflicts” • “Can’t sell as a package” • “We need reports in one place” • “No backfill available”
  6. 6. Respond solves all these issues…  Integrates with your ad server  Uses your existing ad tags  Same workflows for inventory, targeting, reporting, billing  Native as a line item  Native SSP
  7. 7. Our Native SSP helps you trade with the world’s leading media buyers
  8. 8. Our Direct Sales Platform means you can create native ads in minutes
  9. 9. Deliver native and responsive ads through your existing ad server
  10. 10. Deliver native and responsive ads through your existing ad server
  11. 11. Real-time unified campaign and content reporting with split-test optimisation
  12. 12. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Ad Recall Brand Recall Purchase Intent With Respond Without Respond Survey undertaken with a representative panel of 1,316 UK adult participants. = Incredible results
  13. 13. “Respond helps us deliver an outstanding ROI to advertisers and user experience for readers.” “Respond enables you to generate new revenue, without compromising user experience.” “Respond gives more relevance for readers – and advertisers.” “Respond ads render perfectly on mobiles, tablets and desktops.”
  14. 14. Respond Discovery www.respondhq.com

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