What Respage Can Do for You

What Respage Do for You Respage Social Media Platforms for the Multifamily Industrywww.respage.com www.respage.com 1

The Changing Landscape of Multifamily Marketing Property management and Apartment guides community websites Social Media timeline Newspapers Internet listing sites SEO and PPCwww.respage.com 2

How Social Media Shifts the Conversation Any consumer can easily (and at no cost) use the web as a publishing platform You no longer control the conversation… and by the way, your prospects are more likely to trust a complete stranger than you Responses are time stamped so timely responses are requiredwww.respage.com 3

Challenges of Marketing in a Social World Building brand and reputation in a world where you don’t control the conversation Responding to consumers talking about you in a timely and appropriate manner Social networking platforms preferred by younger residents – need to build systems to manage customer communicationwww.respage.com 4

Opportunities of Marketing in a Social World Allows you to sell your “softer side” Additional platforms provide search engine optimization opportunities Build interaction and engagement within resident community Eliminate printed communications/go “green”www.respage.com 5

Facebook and Twitter More than 800 million active users More than 50% of active users login every day More than 900 million Facebook objects (business pages, events, etc.) More than 300 million users 300 million tweets and 1.6 billion search queries every daywww.respage.com 6

Blogs What is a blog?  A website that allows users to easily publish information  Optional built-in commenting functionality  Generally more informal than a marketing website Blog benefits  Share community information  Share other information of interest to your residents  Resident interaction  Search Engine Optimization  Gives you complete control over your social networkwww.respage.com 7

What is Respage? Respage is a social media management solution created especially for the multifamily industry Full service and self service social media management platforms available Respage is used by  Hundreds of apartment communities  Some of the largest and most well- respected national and regional property management companieswww.respage.com 8

Why Respage Full Service Solutions? You don’t have time You’re not sure where to start You want site level to stay focused on leasing and resident relations Respage knows the multifamily industry  9+ years as a multifamily vendor  Managing hundreds of social media campaigns for apartment communitieswww.respage.com 9

How Respage Can Help Effective, easy to implement service that helps property managers communicate with, listen and respond to their residents. Help implementing the social media initiatives you dont have the time or expertise to execute in house. Goals: help you facilitate communication, improve customer service and resident retention, increase leadswww.respage.com 10

Exactly What Do You Get with Respage? Posting of your content to social networks (e.g. Facebook, Twitter, blogs & more) We monitor and respond to comments made on your social media pages Service option: develop 4 or 8 blog posts per month Property and community level account management Dashboard that provides access to analytics and self service posting and monitoring social media toolswww.respage.com 11

Posting Submit new posts to support@respage.com or use our online form One email is all you need to post to your blog, Facebook, Twitter & more All posts made within one business day Login available for last minute / emergency postswww.respage.com 12

Monitoring No need to monitor social media pages throughout the day Respage will respond to general comments or get in touch with you when specific answers are required All comments read and manually classified to ensure accurate reporting on social media usage and sentiment Notification sent when responses are made on your behalfwww.respage.com 13

Blog Writing 4-8 posts made on your behalf each month Standard or optimal (unique) blog post options available In house editorial team curates content and oversees a team of highly qualified professional writers Topics include  Local restaurants  Local attractions and events  Lifestyle articles • Health and fitness • Going green • Saving/managing your money • Travel • & morewww.respage.com 14

Account Management Account managers assigned at both the community and property management/marketing level Rollout includes web-based training for site personnel Monthly calls to discuss strategy and results as well as provide retrainingwww.respage.com 15

Results with Respage Better communication  More consistent and timely  Encourages bi-directional communication  Lets residents communicate their preferred way  Requires less of your time Keep focused onsite prospect/resident interactions  Avoid time consuming day-to-day social media posting and monitoring management  Limits interruptions Consistent content creation More web traffic and better SEOwww.respage.com 16

Introducing Respage Express Self service social media platform Key features  Post to Facebook, Twitter, WordPress blogs, YouTube and more  Monitor and respond to comments posted on Facebook, Twitter, YouTube and your blog  Monitor your reputation on major rating and review sites including ApartmentRatings.com and Yelp  Reputation monitoring via Google Alerts  Email alertswww.respage.com 17

Introducing Respage Express Manage social media for multiple communities  Easily monitor and manage social media for one or hundreds of communities  Additional logins available so property and regional managers can access their campaigns and analyticswww.respage.com 18

Frequently Asked Questions What is your minimum contract length? 3 months Do I need to use your moderation or content service? No, both moderation and content services are optional and can be easily added or subtracted from your service Can you customize our blog? Yes, we have a very talented web design team that can customize your blog for an additional feewww.respage.com 19

For More Information Schedule webinar support@respage.com Get more information www.respage.comwww.respage.com 20

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What Respage Can Do for You

by Respage on Jan 25, 2012

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