SXSW Convergence 2010 Dan Shust

CONVERGENCE 2O1O / 1O COOL THINGS THAT COULD HAPPEN THIS YEAR...OR NOT. Dan Shust - Resource Interactive’s RI:Lab Twitter: @getshust Hash: #convergence2010 Image: flickr / r.f.m II © Copyright 2010 Resource Interactive 1

THING O1 / Social becomes the thread. Social networks (mostly facebook) will solidify themselves as the real-time thread that holds our digital existence together. Our messaging, news, brand interactions, entertainment, search will all be delivered and filtered based on our social graph. © Copyright 2010 Resource Interactive 3

THING O2 / Location matters. Your current location (and location habits) will further enhance the delivery of your digital experiences. Content will become increasingly aware of its surroundings and configure itself accordingly. © Copyright 2010 Resource Interactive 7

THING O3 / Entertain me now. Custom cloud-based entertainment (audio, video, gaming, etc.) will be available in real- time, at all locations and on all platforms. © Copyright 2010 Resource Interactive 10

THING O4 / Birth of the frontchannel. Experiences and interactions typically relegated to the “backchannel” will become more important (and engaging) than the original content. People will “tune in” to live events for the “frontchannel” interaction. © Copyright 2010 Resource Interactive 13

THING O5 / Commerce atomizes. Along with the typical channels, commerce experiences will be increasingly available in non-traditional locations...social networks, iMedia, gaming, mobile, etc. © Copyright 2010 Resource Interactive 17

THING O6 / Life is a game. Game theory and mechanics will infuse all our digital activities. We will be increasingly “rewarded” for even the smallest behaviors both individually and as part of a group. © Copyright 2010 Resource Interactive 21

THING O9 / Digital is the new paper. Consumer tablet computers (like the iPad) will usher in a new era of publishing...and the reinvention of paper. (Interactive, social, e-commerce enabled paper that is.) © Copyright 2010 Resource Interactive 32

Thanks / About Dan Shust - As a leader in Resource Interactive’s research and development lab, Dan is responsible for ﬁnding, understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and augmented reality—to name a few—helps Resource Interactive’s clients create well-balanced innovative experiences. His unique blend of creative, business and technical experience makes him a favorite among clients where he speaks in real terms about how emerging technology will affect their brands. He is regularly called into projects to drive big ideas for clients such as Victoria’s Secret, VS PINK, Sherwin-Williams, Apple, and a wide array of Procter & Gamble brands, among others. Dan is frequent contributor to the Advertising Age’s Digital Next Blog, and has been featured in other media outlets such as USA Today, Business Week, Internet Retailer and the E- Commerce Times. Additionally, Dan is a highly sought-after speaker, having taken the podium at events for SXSW, National Retail Federation, Online Market World, Internet Retailer, and several Fortune 500 brands. The RI:Lab - The RI:Lab is the innovation nerve center of Resource. Part think tank, part product development arm, it’s a nucleus of multidisciplinary resources and services designed to help clients ideate and fast-track the development of extraordinary multichannel consumer experiences. Resource Interactive - Resource Interactive is one of the nation’s top-rated agencies with ofﬁces in Columbus, Cincinnati, and Palo Alto and more than 300 associates. Founded and headquartered in Columbus, Ohio, our Midwestern work ethic keeps us grounded without limiting our global reach. Now in our 29th year, Resource leads Fortune 500 companies around the world through an ever-evolving internet economy. We bring research-driven insights to our work, creating bold opportunities for consumer engagement and competitive advantage. www.resource.com © Copyright 2010 Resource Interactive 40

http://cdeniaud.canalblog.com	401
http://mediaflock.tumblr.com	214
http://www.scoop.it	133
http://www.hardknoxlife.com	125
http://gspdigital.com	124
http://labs.wingman.pt	91
http://www.slideshare.net	84
http://jumpwiremedia.com	75
http://vint.sogeti.nl	39
http://adivertido.com	36
http://ideacity.posterous.com	25
http://michaelbatistich.com	23
http://www.levidepoches.blogs.com	23
http://ttrumble.com	21
http://mobsessed.co.uk	21
http://www.levidepoches.fr	18
http://forum4editors.com	16
http://6w2h.blogspot.com	12
http://intellectawebb.se	12
http://daniseuba.wordpress.com	11
http://www.litmanlive.me	11
http://boomarketeers.blogspot.com	11
http://www.5wordsaboutadvertising.com	10
http://www.techgig.com	9
http://www.hanrss.com	6
http://jlcoassin.tumblr.com	6
http://ebbynezer.com	6
http://harvardcms.com	5
http://livefromsxsw.ksvc.com	5
http://6w2h.blogspot.in	5
http://wingmanlabs.tumblr.com	4
http://peteinakl.posterous.com	4
http://6w2h.blogspot.sg	4
http://inside.sixtostart.com	3
http://pai2011-hidayatullah.blogspot.com	3
http://wake.mgigz.com	3
http://6w2h.blogspot.com.br	3
http://cm4.posterous.com	3
http://localhost:3000	2
http://arctic-hizoka.blogspot.com	2
http://wildfire.gigya.com	2
http://posterous.com	2
http://translate.googleusercontent.com	2
http://6w2h.blogspot.jp	2
http://celenik.free.fr	2
http://webcache.googleusercontent.com	2
http://6w2h.blogspot.ie	2
http://6w2h.blogspot.de	1
http://www.thijskaasschieter.nl	1
http://6w2h.blogspot.ru	1
http://jhseo64.blogspot.kr	1

SXSW Convergence 2010 Dan Shust

by Resource on Mar 16, 2010

Accessibility

Categories

Upload Details

Usage Rights

68 Embeds 1,644

Statistics

SXSW Convergence 2010 Dan Shust Presentation Transcript