ANCIENT ORIGINS OF MAPMAKING
Babylon, 7th Century B.C. • Equal parts empire-building and way-
• In the early Byzantine period, especially after
the 4th century, with the barbarian raids and
the founding of Constantinople, a more
general need emerged for knowledge of
the world: for travel, itineraries, and
• To the political and economic incentives was
now added the desire of the pilgrims of the
new Christian world to travel east to the
• The Pianta Grande di Roma (quot;Great Plan of
Romequot;) was built from 12 minutely detailed
copper plates, covered six by seven feet in
its assembled state, and was so accurate that
it continued to be used as the basis for
government maps of the city until the
SELF & PLACE, LIKE REAL & VIRTUAL:
(AND NEO GEOGRAPHY AND THE GEOWEB)
• One of hottest innovation-drivers on the social web
• Growing interest in connecting and sharing distributed databases via a
geospatial data infrastructure (GDI)
• Combines geography markup language (GML), scalable vector graphics
(SVG), and Web feature service (WFS) specifications in the development of
Internet geographic information systems (GIS) . Phew.
• Owes much of its inspiration to the locative media movement that sought to
expand the use of location-based technologies to encompass personal
expression and society
• MapQuest has been around since the 1960s -- started out as GeoSystems
Global Corporation (GGC) making maps sold in gas stations. GGC launched
the MapQuest.com Web site in 1996: 1 million hits in first 30 days. GGC
changed its name to MapQuest and a year later, AOL bought the company.
• The U.S. Government/military has been an early adopter of geospatial
technologies—from GPS to satellite imagery.
CARTOGRAPHY + DEMOCRACY = CARTOCRACY
• An ancient discipline now available to
everyone, not just specialists. Everyone can
now contribute to how we “see” the world
with a high degree of physical exactitude
• Map viewing becomes more intuitive with
• Maps are inherently political (what’s
included/left out), so cartocracy is tied to
• An an ideal way to visualize the connections
between people, place, and power.
• The imposition of the private on the public:
memory and imagination define place
Is Oz on Mapquest yet? • Levels the playing field : small businesses can
compete with large based on local search
• Companies feel the need to have quality data
across the globe—inside buildings and out—
and are increasingly turning to their users to
collect this data.
4. Mobile Social Search
THE MAPPING MASHUP (MANIA)!
• 2006 Google takes the rich data of
Wikipedia, Panoramio, and the Google
Earth Community and made a
browsable layer in Google Earth. Now
you can fly anywhere in the world and
see what people have written about it,
photographed, or posted.
• 2008 Google Earth adds geo-located
Google News stories to its many layers.
• According to programmableweb’s API
dashboard, mapping APIs continue to
dominate, with Google Maps, Virtual
Earth, and Yahoo Maps collectively
representing 54% of the leading
WHAT’S THE THRILL?
USING A GOOGLE MAPS MASHUP, YOU CAN…
• Pray in the direction of Mecca
• Find high risk areas for modern marine pirates
• Find out where the daylight is right now
• Avoid disease outbreak
• Determine ease of doing business in any country
• Form a crop circle, send a smoke signal
• Drive like a madman
• Track world terrorism
• Find a public toilet
• Make your own map
“I suppose it’s a classic mashup—Fire Eagle + OAuth + Wikipedia +
GeoNames + Google Static Maps = wikinear.com. Excluding templates,
the entire application comes in at less than 200 lines of code and took
around two hours to build.”
“So, um, what else can we
(Larry to Serge)
• Adds geographical identification
metadata to various media such as
websites, RSS feeds, or images. This
data usually consists of latitude and
longitude coordinates, though it can
also include altitude, bearing, and place
• Embeds location data into the header
of picture files, so that you can
associate the picture with the location it
• Helps users find a wide variety of
images taken near a given location,
enter latitude and longitude
coordinates into a Geotagging-enabled
image search engine.
• Geotagging-enabled information
services can also be used to find
location-based news, websites, or other
(ENTIRELY) SOCIAL MAPS
As of Oct 2007, Platial-Frappr combination represented 25% of all
distributed map widgets on the internet and one of the major online
mapping sites generally.
• GPS (Global Positioning System) adoption
remains low: one in six (17%) U.S. adults
currently own or use a GPS location device or
• Among GPS owners, the most widely used
devices were small handheld systems (34%)
and portable car-mounted GPS systems
(33%). Other systems used include GPS-
enabled PDAs or laptop computers (26%),
cars with integrated GPS systems (25%), cell
phones (13%) and other (7%). (Harris Interactive
• Online consumers frequently turn to
Early Iridium websites that allow them to view static maps
phone and get directions online. In the last 30 days
a majority (83%) of online adults have used at
least one Internet mapping website. (Harris
Interactive 2007 study)
• 3G iPhone is changing this
• Military has been heavily investing in it for
Snapping a pix easier than opening a mobile browser
THE GEO TIPPING POINT
• An all-in-one, convergence
device, the new iPhone 3G can
use signals from Wi-Fi hot spots
and cellular towers, as well as
GPS satellites to pinpoint a
• Rarely does a new device
emerge to threaten the
establishment, but the Apple
iPhone 3G may prove to be an
interesting alternative to today’s
portable navigation devices
(PND) for wired travelers.
• GPS not standard in Android?
WHAT MOTIVATES CONSUMERS TO USE
• Discovery, particularly as locasumers or
transumers (consumers in transit)
• Social immediacy, social advantage
• The Fourth Place (home, work, coffeehouse,
“find” or time-sensitive hot spot)
• Flaneur-like spontaneity
• Political change, citizen empowerment,
• Personal memory, immortality
• Remote-controlled convenience
• You either let iPhone find the city
you’re in, or you tell it where you are.
• On the “slot machine” you can use
three spinners to input info:
neighborhood food type, and
price You can lock any/all of those
spinners to narrow your results.
• Once you’ve set the sliders, SHAKE
the iPhone (it uses the
accelerometer). The spinners go just
like a slot machine, and then CLINK,
there’s your results!
BACKED BY KPCB (OFFICIAL IPHONE APP
VENTURE CAPITAL FIRM)
NEARBYNOW: KILLER SHOPPING APP?
• Shows you a mall map, sales in
every store in the mall, and
a product search - what stores
carry that product.
• CHECK STORE INVENTORY
and a concierge will call that
store not only to verify that it’s
in stock, but to tell the retailer
to hold it for you.
• NearbyNow then sends you an
email or text message that tells
you he’s done so.
• Slated to be released in
IS IT ME?
• Take a pix with your iPhone,
send it to a group of
friends, and let them VOTE
• You can also enter
information about where
you saw the item (store list
is supplied through geo-
location). That way, your
friend who is envious of
your style sense, can go to
her local mall and get the
exact same thing or even
order it online.
• Available Sept/Oct 2008
• Functionality taken from Yelp.com:
• Find: enter search terms (food,
• Near: Current location (or enter it in)
• Filter criteria: distance from me, price,
whether open now
• Restaurant/Service info (phone,
• User Reviews
• In the future, you’ll be able to write
reviews on your , add pictures, and
use more social info.
• Location-aware app that enables users to search for
products they want to buy , and find relevant stores on
interactive maps pinpointing local retail locations
(identified by “store icons”) near their current physical
locations (identified by a “location icon”).
• Also shows product availability & price; also
(impressively) cross-checks online pricing for items.
• Can reserve an item for in-store pickup.
• Has over 250 million products, and works with big-box
retailers as well as small boutiques.
• Will hopefully be available in September for download.
YAHOO’S FIRE EAGLE
• The formerly experimental geolocation platform, is officially
opening up to all users, and several companies are
announcing products that work with it.
• Fire Eagle is a storehouse for personal location information.
If you tell Fire Eagle where you are, or have applications or
devices that can do so on your behalf, then other
applications can grab that info (with your permission) and
provide you geo-related services or social network features.
• An online service for intelligent business travelers.
• Lets you share your future travel plans privately with
friends and colleagues. The service then highlights
coincidence, for example, telling you that three people
you know will be in Paris when you will be there too.
• Can use Dopplr on your pc and mobile phone. It links
with online calendars and social networks.
How have you put your brand and your
customers on the map?
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.