Open Brand Summit: Dan Shust
Upcoming SlideShare
Loading in...5
×
 

Open Brand Summit: Dan Shust

on

  • 1,744 views

 

Statistics

Views

Total Views
1,744
Views on SlideShare
1,744
Embed Views
0

Actions

Likes
4
Downloads
18
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Open Brand Summit: Dan Shust Open Brand Summit: Dan Shust Presentation Transcript

  • Image: Flickr - Marcin IgnacDan Shust - VP, RESOURCE LabCONTEXTNOT OPTIONALEXPERIENCE REWIRED1
  • con·textThe set of circumstances or factsthat surround a particular event,situation.CONTEXT NOT OPTIONAL2
  • CONTEXT NOT OPTIONAL3
  • THE END OF ASSUMPTIONSThere is an “opportunity to deliver services and marketingwith unprecedented precision and accuracy, meeting andexceeding customer expectations in extraordinary ways atevery turn.”HBR - Use Big Data to Predict Your Customers BehaviorsCONTEXT NOT OPTIONAL4
  • Maturing of Social DataContextual SDKsAlways Connected SensorsExponential SharingIncreasingly MobileBrand OscillationCONTEXT NOT OPTIONALConsumer Behaviors Technology EnablersContextually drivenexperiences willincrease ROI andcustomer brand loyalty.WhatItMeans5
  • Maturing of Social DataContextual SDKsAlways Connected SensorsExponential SharingIncreasingly MobileBrand OscillationCONTEXT NOT OPTIONALConsumer Behaviors Technology EnablersContextually drivenexperiences willincrease ROI andcustomer brand loyalty.WhatItMeans6
  • Maturing of Social DataContextual SDKsAlways Connected SensorsExponential SharingIncreasingly MobileBrand OscillationCONTEXT NOT OPTIONALConsumer Behaviors Technology EnablersContextually drivenexperiences willincrease ROI andcustomer brand loyalty.WhatItMeans7
  • Maturing of Social DataContextual SDKsAlways Connected SensorsExponential SharingIncreasingly MobileBrand OscillationCONTEXT NOT OPTIONALConsumer Behaviors Technology EnablersContextually drivenexperiences willincrease ROI andcustomer brand loyalty.WhatItMeans8
  • Maturing of Social DataContextual SDKsAlways Connected SensorsExponential SharingIncreasingly MobileBrand OscillationCONTEXT NOT OPTIONALConsumer Behaviors Technology EnablersContextually drivenexperiences willincrease ROI andcustomer brand loyalty.WhatItMeans9
  • Maturing of Social DataContextual SDKsAlways Connected SensorsExponential SharingIncreasingly MobileBrand OscillationCONTEXT NOT OPTIONALConsumer Behaviors Technology EnablersContextually drivenexperiences willincrease ROI andcustomer brand loyalty.WhatItMeans10
  • Maturing of Social DataContextual SDKsAlways Connected SensorsExponential SharingIncreasingly MobileBrand OscillationCONTEXT NOT OPTIONALConsumer Behaviors Technology EnablersContextually drivenexperiences willincrease ROI andcustomer brand loyalty.WhatItMeans11
  • CONTEXT NOT OPTIONALMARGARET STEWARTFacebook - Director of Product Design“When you put information about yourself out there,that’s a transaction. You need to feel that you’re gettingsomething back in return.”MAKINGITWORTHIT12
  • CONTEXT NOT OPTIONALTEMPERATURE13
  • CONTEXT NOT OPTIONALTACO BELLTEMPERATURECONTEXT NOT OPTIONAL14
  • CONTEXT NOT OPTIONALWEATHER15
  • CONTEXT NOT OPTIONALABERCROMBIE16
  • CONTEXT NOT OPTIONALLOCATION17
  • CONTEXT NOT OPTIONALWALMART18
  • CONTEXT NOT OPTIONALOPENGRAPH19
  • CONTEXT NOT OPTIONALETSY20
  • CONTEXT NOT OPTIONALAMBIENTSOUND21
  • MINDMELDCONTEXT NOT OPTIONAL22
  • CONTEXT NOT OPTIONALAMBIENTSOUND23
  • MINDMELDCONTEXT NOT OPTIONAL24
  • CONTEXT NOT OPTIONALFACIALRECOGNITION25
  • RESOURCE LABCONTEXT NOT OPTIONAL26
  • RESOURCE LABCONTEXT NOT OPTIONAL27
  • LOCATION,IMAGERECOGNITION,PASTBEHAVIORCONTEXT NOT OPTIONAL28
  • CONTEXT NOT OPTIONALCOMMONWEALTH BANK29
  • LOCATION,TOUCH,INTEREST,ETC.CONTEXT NOT OPTIONAL30
  • SHOPPERCEPTIONCONTEXT NOT OPTIONAL31
  • CONTEXT NOT OPTIONALBe aware of the importance of advanced context andhow it can be used in real-time to create morepersonalized brand experiences.WINNING IN A CONTEXT DRIVEN WORLD...1.32
  • CONTEXT NOT OPTIONALIdentify the most important contextual variables foryour brand/product based on business needs, etc.Remember, this is a contract with the user. What areyou giving in return?2.WINNING IN A CONTEXT DRIVEN WORLD...33
  • CONTEXT NOT OPTIONALSelect the existing or planned experiences thatcould benefit the most from contextualenhancement.3.WINNING IN A CONTEXT DRIVEN WORLD...34
  • CONTEXT NOT OPTIONALTest integration of individual contextual variablesin the lowest impact method possible before fullintegration or adding multiple variables.4.WINNING IN A CONTEXT DRIVEN WORLD...35
  • Have fun and lean forward! It’s going to be anexciting era for marketers.5.CONTEXT NOT OPTIONALWINNING IN A CONTEXT DRIVEN WORLD...36
  • The Power of SimpleSimple interfaces, complex functionsContext Not OptionalPersonal, predictive consumer experiencesEverywhere CommerceShopping anything, anywhere, anytimeRetail RewiredBlurred channels, seamless engagementsThe Fine-Tuning of SocialPastime concentration, network calibrationMass IndividualityUser-proposed, -customized and -generatedLoyalty PlaysReal-time relevance, tracking and rewardsMobile SuperpowersDigitally enhanced senses and insightsTomorrowlandConnected, social devicesDIGITAL TRENDS BRIEFING 201337
  • The Power of SimpleSimple interfaces, complex functionsContext Not OptionalPersonal, predictive consumer experiencesEverywhere CommerceShopping anything, anywhere, anytimeRetail RewiredBlurred channels, seamless engagementsThe Fine-Tuning of SocialPastime concentration, network calibrationMass IndividualityUser-proposed, -customized and -generatedLoyalty PlaysReal-time relevance, tracking and rewardsMobile SuperpowersDigitally enhanced senses and insightsTomorrowlandConnected, social devicesDIGITAL TRENDS BRIEFING 201338
  • For more information about the ResourceLAB contact:Dan Shust, Vice President – ResourceLABdshust@resource.comtwitter: @getshustTHANKS!39