off the wall
sell it in the stream
Resource Interactive introduces Off the Wall—a revolutionary social
ecommerce experience for brands (and their fans) on Facebook.
what it is
The Off the Wall platform allows brands to post
status updates to their Facebook brand pages that
enables fans to purchase products directly from
the stream! The status update is shareable with a
fan’s friends and maintains all of its functionality on
their walls.
why it’s important
Off the Wall addresses the on-demand consumer’s
desire to engage in unique and relevant brand
experiences without leaving their social network
environment and rewards their fans with privileged
shopping access to hot items or time-sensitive deals.
EXPANDED OFF THE WALL STATUS UPDATE
OFF THE WALL STATUS UPDATE
www.resource.com

how it works and
what you’ll get
Off the Wall can be quickly and easily rolled out
on any Facebook fan page and integrated with
virtually any ecommerce platform.
FEATURES:
O Fully customizable look and feel
O Typical checkout functionality (product criteria,
customer info, shipping options, etc.)
O Level 1 PCI-compliant hosted environment
O Works with any ecommerce platform
ITEMS APPEAR ON BRAND PAGE AND FAN WALLS
O Initial setup and campaign deployment within
four weeks
O Performance-based compensation model
the network effect
The average Facebook user has 130 friends. If a
brand with 100,000 fans publishes an Off the Wall
ecommerce-enabled status update, it is one click
away from being shared with up to 13 million
Facebook users. A brand with one million fans
could potentially reach 130 million people!
want more?
COMPLETE IN-WALL CHECKOUT PROCESS
Email inquiry@resource.com for more information.
SHAREABLE & MAINTAINS ALL COMMERCE FUNCTIONALITY
www.resource.com
©2009 Resource Interactive. All rights reserved.