NRF Social Shopping 2014

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NRF Social Shopping 2014

  1. 1. Social Shopping in 2014
  2. 2. “ Embrace the platforms your audience is using, not the ones you’re comfortable with. - Scott Monty, Ford’s Global Head of Social Media ”
  3. 3. Social Commerce in 2014 DON’T • Attempt to recreate popular social networks on your .com • Take a one size fits all approach • Be creepy DO • Create engagements on social networks that are grounded in common user behaviors • Integrate user generated content from social networks into your .com experiences • Offer a strong value proposition
  4. 4. Social Data Collection DELIVER Personal Experience INVITE Data Sharing EARN Consumer Trust Learn more about her to customize experiences.
  5. 5. Real-Time Content Experiences Kohl’s, The Voice Live Tweeting Be where she is, when she is there.
  6. 6. Surprise & Delight Victoria’s Secret Angels tweet with super engaged fans. Kohl’s wins over beauty lovers with free product Rewards come in all shapes and sizes.
  7. 7. User Generated Content Let her social content drive purchase.
  8. 8. Thank you. Amanda Williams Resource Associate Director, Social Strategy awilliams@resource.com @_amandawill

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