NRF Social Shopping 2014

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  • 1. Social Shopping in 2014
  • 2. “ Embrace the platforms your audience is using, not the ones you’re comfortable with. - Scott Monty, Ford’s Global Head of Social Media ”
  • 3. Social Commerce in 2014 DON’T • Attempt to recreate popular social networks on your .com • Take a one size fits all approach • Be creepy DO • Create engagements on social networks that are grounded in common user behaviors • Integrate user generated content from social networks into your .com experiences • Offer a strong value proposition
  • 4. Social Data Collection DELIVER Personal Experience INVITE Data Sharing EARN Consumer Trust Learn more about her to customize experiences.
  • 5. Real-Time Content Experiences Kohl’s, The Voice Live Tweeting Be where she is, when she is there.
  • 6. Surprise & Delight Victoria’s Secret Angels tweet with super engaged fans. Kohl’s wins over beauty lovers with free product Rewards come in all shapes and sizes.
  • 7. User Generated Content Let her social content drive purchase.
  • 8. Thank you. Amanda Williams Resource Associate Director, Social Strategy awilliams@resource.com @_amandawill