Embrace the platforms your
audience is using, not the
ones you’re comfortable with.
- Scott Monty, Ford’s Global Head of Social Media
Social Commerce in 2014
• Attempt to recreate popular
social networks on your .com
• Take a one size fits all approach
• Be creepy
• Create engagements on social
networks that are grounded in
common user behaviors
• Integrate user generated content
from social networks into your
• Offer a strong value proposition
Social Data Collection
Learn more about her to customize experiences.
Real-Time Content Experiences
Kohl’s, The Voice Live Tweeting
Be where she is, when she is there.
Surprise & Delight
Victoria’s Secret Angels tweet with
super engaged fans.
Kohl’s wins over beauty lovers with
Rewards come in all shapes and sizes.
User Generated Content
Let her social content drive purchase.
Associate Director, Social Strategy