The Open Imperative: Kelly Mooney's presentation at ExactTarget Connections User Conference
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Kelly Mooney presents at ExactTarget's Connections User Conference ...
Kelly Mooney presents at ExactTarget's Connections User Conference
New behaviors - creating, sharing, influencing - forever blur the roles of producer and consumer, celebrity and average citizen, authority figure and long tail tastemaker. The magnitude of change is significant and a radical imperative emerges: open up or risk losing relevance with your customers. In this session, Kelly will discuss the strategic framework from her book, The Open Brand, through illustrations on how to embrace these changes and amplify the power of the digital channel through On-demand, Personal, Engaging, and Networked experiences. Are you O.P.E.N. to the possibilities?
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