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iCitizen 2010: Engaging Your Most Fanatical Fans
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iCitizen 2010: Engaging Your Most Fanatical Fans

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How Gain engages with its Gainiacs, as they are affectionately known, is a case study in optimal flow of content between brands, consumers and communities. Paul and Rob will highlight the social …

How Gain engages with its Gainiacs, as they are affectionately known, is a case study in optimal flow of content between brands, consumers and communities. Paul and Rob will highlight the social interactions, shareable content, fan engagement tactics, and mobile initiatives that Gain orchestrates in order to be in continuous contact with its fans.

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  • 1. Engaging Your Most Fanatic Fans iCitizen 2010: Go with the Flow, Embracing the Real-time Web
  • 2. Shared 2/28/10 by Jennifer M. on Gain’s Facebook page
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  • 7. Gain on Facebook
    • Approximately 1,000 fans prior to conversion
    • Ran one reach block ad on Facebook February 22
    • More than 90,000 people joined the Gain page
    • Now more than 140,000 people “Like” the page currently
    • 98 percent of comments are positive to neutral
    • Gain fans have an average of 97 friends on Facebook which causes a ripple effect when comments are posted
    • Organic (voluntary) posts are nearly equal to the responsive comments
  • 8.  
  • 9. Shared 2/22/10 by Rebecca S. on Gain’s Facebook page
  • 10. Shared 2/28/10 by Missy F. on Gain’s Facebook page
  • 11. Shared 4/20/10 by Ismary P. on Gain’s Facebook page
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