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VERYWHERE     EVERYWHERE      COMMERCE       FACEBOOK AND BEYONDDR. NITA ROLLINSFUTURIST
RESOURCE INTERACTIVE
1,000 sold in one                             hour                 FB AND                        20.8% average            ...
EVERYWHERE                        COMMERCE:                         DRIVERS                             CULTURE           ...
“                                         CULTURE       Continous partial attention is an alwayson, anywhere, anytime, any...
scheduled impulse buying                                                  STOPWATCH                                       ...
Facebook Deals        US Group Buying           Industry=          $3.93-6.1 bn            by 2015             CHINESE GRO...
continuous partial shopping
“                                             TECHNOLOGY            The real time web is a current and            constant...
A vast real-time web ecosystem
“                                                                          COMMERCE  The market for social commerce...will...
DESTINATION WEB                                  iMedia                       In-Store             Mobile                 ...
DESTINATION WEB                      DISTRIBUTED WEB                                INTERNET OF THINGS                    ...
DESTINATION WEB                       DISTRIBUTED WEB                                INTERNET OF THINGS                   ...
FROM        SHAREABLE TO         SHOPPABLERESOURCE INTERACTIVE
RESOURCE INTERACTIVE
Selling Luxury on Facebook:                       Perceived Threats to Brand Equity           CLUTTER                     ...
EVERYWHERE COMMERCE:                       NEW VALUES CREATED FOR LUXURY                           CATEGORY & CONSUMER    ...
WHERE DO WE GO FROM HERE?RESOURCE INTERACTIVE
10 (+ 1)                       F-Commerce                       Best PracticesRESOURCE INTERACTIVE
1/ Deepen brand          loyalty and         engagement       with infotainment           and utilityRESOURCE INTERACTIVE
2/ Enable      Co-Creation,      Co-Creation,      Co-CreationRESOURCE INTERACTIVE
3/ Segment luxury       consumers--    aspirational and   affluent--then geo-    personalize their   Shop Now pagesRESOURC...
4/ Use in-stream or   app-based rich media and ensure mobile consumerscan shop and share it  (hint: you’ll need HTML5)RESO...
5/ Keep    checkout prominent and      within   Facebook  (no speedbumps to       purchase)RESOURCE INTERACTIVE
6/ Enable groupgifting and buyingRESOURCE INTERACTIVE
7/ Ritualize       (appointment)          shoppingRESOURCE INTERACTIVE
8/ Utilize the “Like”     button for targeted     selling and prepare             for the       Like EconomyRESOURCE INTER...
9/ “Skin” the           entire tab store          with your brand’s             look & feelRESOURCE INTERACTIVE
10/ Quell security     and privacy concerns with a PCI-  level 1 compliant  social commerce      platformRESOURCE INTERACT...
EVERYWHERE                             COMMERCE     +1/ Pick a social   commerce platform   that can integrate &         A...
THANK YOU!DR. NITA ROLLINSFUTURIST
Futurist Nita Rollins Everywhere Commerce Presentation
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Futurist Nita Rollins Everywhere Commerce Presentation

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Transcript of "Futurist Nita Rollins Everywhere Commerce Presentation"

  1. 1. VERYWHERE EVERYWHERE COMMERCE FACEBOOK AND BEYONDDR. NITA ROLLINSFUTURIST
  2. 2. RESOURCE INTERACTIVE
  3. 3. 1,000 sold in one hour FB AND 20.8% average conversion rate Increased fan base 1143% during single campaignUsing social to drive commerce --and vice versa Developed 4 of Facebook’s top 16 branded fan pagesRESOURCE INTERACTIVE
  4. 4. EVERYWHERE COMMERCE: DRIVERS CULTURE RI:TRENDBLENDING COMMERCE TECHNOLOGYRESOURCE INTERACTIVE
  5. 5. “ CULTURE Continous partial attention is an alwayson, anywhere, anytime, any place behavior thatcreates an artificial sense of crisis... It ismotivated by a desire to be a LIVE node on thenetwork. To be busy, to be connected, is to bealive, to be recognized, and to matter. ” --Lindastone.netRESOURCE INTERACTIVE
  6. 6. scheduled impulse buying STOPWATCH SHOPPING NORDSTROM BUYS HAUTELOOKRESOURCE INTERACTIVE
  7. 7. Facebook Deals US Group Buying Industry= $3.93-6.1 bn by 2015 CHINESE GROUP BUYING = $2.5 BN BY 2011 tuangou: the beginningRESOURCE INTERACTIVE
  8. 8. continuous partial shopping
  9. 9. “ TECHNOLOGY The real time web is a current and constant flow of conversations, shared experiences, and geo context. — Resource Interactive RI:Lab, 2010RESOURCE INTERACTIVE ”
  10. 10. A vast real-time web ecosystem
  11. 11. “ COMMERCE The market for social commerce...will change over the next five years as companies race to establish stores, pushing up social commerce revenues sixfold, to US$30 billion globally. ” --booz&co, Turning “Like” to “Buy”: Social Media Emerges as a Commerce ChannelRESOURCE INTERACTIVE
  12. 12. DESTINATION WEB iMedia In-Store Mobile Dot Com Site OOH SocialRESOURCE INTERACTIVE
  13. 13. DESTINATION WEB DISTRIBUTED WEB INTERNET OF THINGS iMedia In-Store Mobile Smart App TV Products Dot Com Site Social OOHRESOURCE INTERACTIVE
  14. 14. DESTINATION WEB DISTRIBUTED WEB INTERNET OF THINGS iMedia In-Store Mobile Smart App TV ALWAYS ON Products Dot Com Site Social OOHRESOURCE INTERACTIVE
  15. 15. FROM SHAREABLE TO SHOPPABLERESOURCE INTERACTIVE
  16. 16. RESOURCE INTERACTIVE
  17. 17. Selling Luxury on Facebook: Perceived Threats to Brand Equity CLUTTER PARITY BANALITY PRICE 40% of consumers who “like” brands do so in order to receive promotions and discountsRESOURCE INTERACTIVE
  18. 18. EVERYWHERE COMMERCE: NEW VALUES CREATED FOR LUXURY CATEGORY & CONSUMER SCALE & NETWORK EFFECTS LOWER COST PLATFORM & DATA INTEGRATION CONVENIENCE RISK MANAGEMENT CONTENT & CURATIONRESOURCE INTERACTIVE
  19. 19. WHERE DO WE GO FROM HERE?RESOURCE INTERACTIVE
  20. 20. 10 (+ 1) F-Commerce Best PracticesRESOURCE INTERACTIVE
  21. 21. 1/ Deepen brand loyalty and engagement with infotainment and utilityRESOURCE INTERACTIVE
  22. 22. 2/ Enable Co-Creation, Co-Creation, Co-CreationRESOURCE INTERACTIVE
  23. 23. 3/ Segment luxury consumers-- aspirational and affluent--then geo- personalize their Shop Now pagesRESOURCE INTERACTIVE
  24. 24. 4/ Use in-stream or app-based rich media and ensure mobile consumerscan shop and share it (hint: you’ll need HTML5)RESOURCE INTERACTIVE
  25. 25. 5/ Keep checkout prominent and within Facebook (no speedbumps to purchase)RESOURCE INTERACTIVE
  26. 26. 6/ Enable groupgifting and buyingRESOURCE INTERACTIVE
  27. 27. 7/ Ritualize (appointment) shoppingRESOURCE INTERACTIVE
  28. 28. 8/ Utilize the “Like” button for targeted selling and prepare for the Like EconomyRESOURCE INTERACTIVE
  29. 29. 9/ “Skin” the entire tab store with your brand’s look & feelRESOURCE INTERACTIVE
  30. 30. 10/ Quell security and privacy concerns with a PCI- level 1 compliant social commerce platformRESOURCE INTERACTIVE
  31. 31. EVERYWHERE COMMERCE +1/ Pick a social commerce platform that can integrate & ALWAYS transactionalize all your ON touchpointsRESOURCE INTERACTIVE
  32. 32. THANK YOU!DR. NITA ROLLINSFUTURIST
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