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Futurist Nita Rollins Everywhere Commerce Presentation
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Futurist Nita Rollins Everywhere Commerce Presentation

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  • 1. VERYWHERE EVERYWHERE COMMERCE FACEBOOK AND BEYONDDR. NITA ROLLINSFUTURIST
  • 2. RESOURCE INTERACTIVE
  • 3. 1,000 sold in one hour FB AND 20.8% average conversion rate Increased fan base 1143% during single campaignUsing social to drive commerce --and vice versa Developed 4 of Facebook’s top 16 branded fan pagesRESOURCE INTERACTIVE
  • 4. EVERYWHERE COMMERCE: DRIVERS CULTURE RI:TRENDBLENDING COMMERCE TECHNOLOGYRESOURCE INTERACTIVE
  • 5. “ CULTURE Continous partial attention is an alwayson, anywhere, anytime, any place behavior thatcreates an artificial sense of crisis... It ismotivated by a desire to be a LIVE node on thenetwork. To be busy, to be connected, is to bealive, to be recognized, and to matter. ” --Lindastone.netRESOURCE INTERACTIVE
  • 6. scheduled impulse buying STOPWATCH SHOPPING NORDSTROM BUYS HAUTELOOKRESOURCE INTERACTIVE
  • 7. Facebook Deals US Group Buying Industry= $3.93-6.1 bn by 2015 CHINESE GROUP BUYING = $2.5 BN BY 2011 tuangou: the beginningRESOURCE INTERACTIVE
  • 8. continuous partial shopping
  • 9. “ TECHNOLOGY The real time web is a current and constant flow of conversations, shared experiences, and geo context. — Resource Interactive RI:Lab, 2010RESOURCE INTERACTIVE ”
  • 10. A vast real-time web ecosystem
  • 11. “ COMMERCE The market for social commerce...will change over the next five years as companies race to establish stores, pushing up social commerce revenues sixfold, to US$30 billion globally. ” --booz&co, Turning “Like” to “Buy”: Social Media Emerges as a Commerce ChannelRESOURCE INTERACTIVE
  • 12. DESTINATION WEB iMedia In-Store Mobile Dot Com Site OOH SocialRESOURCE INTERACTIVE
  • 13. DESTINATION WEB DISTRIBUTED WEB INTERNET OF THINGS iMedia In-Store Mobile Smart App TV Products Dot Com Site Social OOHRESOURCE INTERACTIVE
  • 14. DESTINATION WEB DISTRIBUTED WEB INTERNET OF THINGS iMedia In-Store Mobile Smart App TV ALWAYS ON Products Dot Com Site Social OOHRESOURCE INTERACTIVE
  • 15. FROM SHAREABLE TO SHOPPABLERESOURCE INTERACTIVE
  • 16. RESOURCE INTERACTIVE
  • 17. Selling Luxury on Facebook: Perceived Threats to Brand Equity CLUTTER PARITY BANALITY PRICE 40% of consumers who “like” brands do so in order to receive promotions and discountsRESOURCE INTERACTIVE
  • 18. EVERYWHERE COMMERCE: NEW VALUES CREATED FOR LUXURY CATEGORY & CONSUMER SCALE & NETWORK EFFECTS LOWER COST PLATFORM & DATA INTEGRATION CONVENIENCE RISK MANAGEMENT CONTENT & CURATIONRESOURCE INTERACTIVE
  • 19. WHERE DO WE GO FROM HERE?RESOURCE INTERACTIVE
  • 20. 10 (+ 1) F-Commerce Best PracticesRESOURCE INTERACTIVE
  • 21. 1/ Deepen brand loyalty and engagement with infotainment and utilityRESOURCE INTERACTIVE
  • 22. 2/ Enable Co-Creation, Co-Creation, Co-CreationRESOURCE INTERACTIVE
  • 23. 3/ Segment luxury consumers-- aspirational and affluent--then geo- personalize their Shop Now pagesRESOURCE INTERACTIVE
  • 24. 4/ Use in-stream or app-based rich media and ensure mobile consumerscan shop and share it (hint: you’ll need HTML5)RESOURCE INTERACTIVE
  • 25. 5/ Keep checkout prominent and within Facebook (no speedbumps to purchase)RESOURCE INTERACTIVE
  • 26. 6/ Enable groupgifting and buyingRESOURCE INTERACTIVE
  • 27. 7/ Ritualize (appointment) shoppingRESOURCE INTERACTIVE
  • 28. 8/ Utilize the “Like” button for targeted selling and prepare for the Like EconomyRESOURCE INTERACTIVE
  • 29. 9/ “Skin” the entire tab store with your brand’s look & feelRESOURCE INTERACTIVE
  • 30. 10/ Quell security and privacy concerns with a PCI- level 1 compliant social commerce platformRESOURCE INTERACTIVE
  • 31. EVERYWHERE COMMERCE +1/ Pick a social commerce platform that can integrate & ALWAYS transactionalize all your ON touchpointsRESOURCE INTERACTIVE
  • 32. THANK YOU!DR. NITA ROLLINSFUTURIST