Digital’s Emerging Role In Unconsumption

Unconsumption

Unconsumptio n Unconsumption Actions andSXSW forces that From: reduce a consumer footprint Dr. Nita Rollins, Futurist Resource Interactive‟s RI:Lab

No Shortage of Scholarship

RI TREND MAP 2009-2015 Macrotrend Consumer Digital Sociocultural Brand/Industry Vertical

RI TREND MAP 2009-2015 Recessionary Scarcity & Reality Sustainability The Socially Skeptinomics Conscious Web Lifehacking Unconsumption Stopwatch CSR Shopping Macrotrend Consumer Digital Sociocultural Stealth Wealth Locasumers Brand/Industry Vertical

The Lazy Environmentalist

• • • • •

he CleanEconomy: Repowering Jobs, Businesses and Investments Across America,

Are marketers focused on this alternate economy and ecosystem?

Some are...

“Unconsumption is a word used to describe everything that happens after an act of acquisition.Unconsumption is an invisible badge. Unconsumption means enjoying the things you own to the fullest – not just at the moment of acquisition. Unconsumption is an idea, a set of behaviors, a way of thinking about consumption itself from a new perspective.Unconsumption is free.” SOURCE: unconsumption blog by Rob Walker, Tom Hosford, Steve Chaney, Brian W. Jones

H&M Outed for Destroying Unsold Apparel SOURCE: NYT, Jan 2010

PUBLICIZING AND CATALOGING CONSUMPTION

ARTISTIC INVENTORIES EXAMINE CONSUMPTION the & IDENTITY friendliness which stuff-swapping could engender. my relationship with stuff and how not to let it define you.

ARTISTIC INVENTORIES EXAMINE CONSUMPTION the & IDENTITY friendliness which stuff-swapping could engender. Everything I Have my relationship with stuff and how not to let it define you.

digitalconsumer FORCESACTIONS

consumer ACTIONS Online Forums Dane, 24, Austinite & unconsumer Video Ethnography

digital FORCES

RADICAL TRANSPARENCY 900 of 4,500 companies delisted

DISINTERMEDIATION

FREECONOMICS Free: The Future of a Radical Price

“Companies like Facebook, Twitter, Ebay and Apple--but not Google--will dominate the NETWORK EFFECT future of the internet. Collecting data is less valuable than connecting people.” The Facebook Causes application has become the fastest growing consumer Internet application in history, reaching 50 million users in just two years.

DEMATERIALIZATION The Technium

OFFER NO HOLDS BARRED SUSTAINABLE MARKETING RENT THE NEWEST, MOST COVETABLE ITEMS OLD IS THE NEW NEW: SELL VINTAGE PREPARE FOR CSR SCRUTINY CLARIFY SUSTAINABILITY MIRROR CONSUMERS„ DESIRE FOR DISRUPTION SUPPORT SWAPPING ON SITE

Marks & Spencer OFFER NO HOLDS BARRED SUSTAINABLE MARKETING

RENT THE NEWEST, MOST COVETABLE ITEMS

OLD IS THE NEW NEW: SELL VINTAGE

PREPARE FOR CSR SCRUTINY Guide to Greener Electronics

CLARIFY SUSTAINABILITY

MIRROR CONSUMERS„ DESIRE FOR DISRUPTION Tropicana Origami

SUPPORT SWAPPING ON SITE

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Digital’s Emerging Role In Unconsumption

by Resource Interactive on Mar 24, 2010

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