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LOL
KHUF
POS
GEN Y
IM GENERATION
BLING GENERATION
GENERATION ME
ECHO BOOMERS
OUR APPROACH

 » Studied 72 Millennials over an 8-week period:
   one-on-one interviews, in-home video diaries,
   online focus groups, eye tracking

 » Incorporated quantitative data by
   JupiterResearch, Harris Interactive, Forrester,
   MTV, etc.

 » Reviewed topical books: Millennials Rising,
   Pop Culture, and Generation Me
OUR DIGITAL MILLENNIALS

                » 14-24 years old

                » Digital lifestyle focus
                   » 10 hours online/week
                   » 30 min mobile phone/day
                   » 6-10 text/IM day
                   » Social networking

                » Distribution of age, race,
                  gender, spending and
                  geography
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders

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Digital Millenials for OSU Alumni Leaders

  • 2. GEN Y IM GENERATION BLING GENERATION GENERATION ME ECHO BOOMERS
  • 3. OUR APPROACH » Studied 72 Millennials over an 8-week period: one-on-one interviews, in-home video diaries, online focus groups, eye tracking » Incorporated quantitative data by JupiterResearch, Harris Interactive, Forrester, MTV, etc. » Reviewed topical books: Millennials Rising, Pop Culture, and Generation Me
  • 4. OUR DIGITAL MILLENNIALS » 14-24 years old » Digital lifestyle focus » 10 hours online/week » 30 min mobile phone/day » 6-10 text/IM day » Social networking » Distribution of age, race, gender, spending and geography