Digital Millenials for OSU Alumni Leaders

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    Digital Millenials for OSU Alumni Leaders - Presentation Transcript

    2. LOL KHUF POS
    3. GEN Y IM GENERATION BLING GENERATION GENERATION ME ECHO BOOMERS
    4. OUR APPROACH » Studied 72 Millennials over an 8-week period: one-on-one interviews, in-home video diaries, online focus groups, eye tracking » Incorporated quantitative data by JupiterResearch, Harris Interactive, Forrester, MTV, etc. » Reviewed topical books: Millennials Rising, Pop Culture, and Generation Me
    5. OUR DIGITAL MILLENNIALS » 14-24 years old » Digital lifestyle focus » 10 hours online/week » 30 min mobile phone/day » 6-10 text/IM day » Social networking » Distribution of age, race, gender, spending and geography

    + Resource InteractiveResource Interactive, 2 years ago

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    They are the Digital Millennials, a.k.a. Echo Boome more

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