Dan Shust SXSW Future15 Convergence

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Dan Shust SXSW Future15 Convergence

  1. 1. SXSW FUTURE15 - CONVERGENCEWHAT A DIFFERENCE A YEAR MAKES! Dan Shust - Resource Interactive’s RI:Lab Twitter: @getshust Hash: #SXCONVhashtag #SXCONV Image: flickr / r.f.m II © Copyright 2011 Resource Interactive
  2. 2. About our FUTURE15 session • Focus on Convergence • 10 Speakers 11:00 am - 1:30 pm • 12 minutes each + 3 minute break = Future15 • Topics include: 3 screens & the cloud, transmedia storytelling, the backchannel, NFC/RFID and we will even talk about a mobile assassination game. • Hashtag: #SXCONV Twitter: @getshust • It will be fun. Let’s get started.hashtag #SXCONV © Copyright 2011 Resource Interactive
  3. 3. What a difference a year makes! So...let’s look at nine cool things that started happening in 2O1O to drive Convergence forward and help blur the lines even further.hashtag #SXCONV © Copyright 2011 Resource Interactive
  4. 4. Last year... CONVERGENCE / THING O1 Social becomes the thread.hashtag #SXCONV © Copyright 2011 Resource Interactive
  5. 5. THING O1 / Social becomes the thread. Mobile Microsoft Xbox Nintendo DSi Visio IPTV Jonas Brothershashtag #SXCONV © Copyright 2010 Resource Interactive
  6. 6. This year... CONVERGENCE / THING O1 The “Like” Button & Social Plugins.hashtag #SXCONV © Copyright 2011 Resource Interactive
  7. 7. THING O1 / The “Like” Buttonhashtag #SXCONV © Copyright 2011 Resource Interactive
  8. 8. Last year... CONVERGENCE / THING O2 Location matters.hashtag #SXCONV © Copyright 2011 Resource Interactive
  9. 9. THING O2 / Location matters. Mastercard Gowalla Foursquare Sit or Squathashtag #SXCONV © Copyright 2010 Resource Interactive
  10. 10. This year... CONVERGENCE / THING O2 Passive Checkins.hashtag #SXCONV © Copyright 2011 Resource Interactive
  11. 11. THING O2 / Passive Checkinshashtag #SXCONV © Copyright 2011 Resource Interactive
  12. 12. Last year... CONVERGENCE / THING O3 Entertain me now.hashtag #SXCONV © Copyright 2011 Resource Interactive
  13. 13. THING O3 / Entertain me now. Onlive NPR Slingplayer Indiana Jones Siriushashtag #SXCONV © Copyright 2010 Resource Interactive
  14. 14. This year... CONVERGENCE / THING O3 Netflix Everywhere.hashtag #SXCONV © Copyright 2011 Resource Interactive
  15. 15. THING O3 / Netflix Everywherehashtag #SXCONV © Copyright 2011 Resource Interactive
  16. 16. Last year... CONVERGENCE / THING O4 Birth of the frontchannel.hashtag #SXCONV © Copyright 2011 Resource Interactive
  17. 17. THING O4 / Birth of the frontchannel. Vizio Internet Enabled TV Video Link: http://www.youtube.com/watch?v=X4juwUcbzVchashtag #SXCONV © Copyright 2010 Resource Interactive
  18. 18. This year... CONVERGENCE / THING O4 AppTV.hashtag #SXCONV © Copyright 2011 Resource Interactive
  19. 19. THING O4 / AppTVhashtag #SXCONV © Copyright 2011 Resource Interactive
  20. 20. Last year... CONVERGENCE / THING O5 Commerce atomizes.hashtag #SXCONV © Copyright 2011 Resource Interactive
  21. 21. THING O5 / Commerce atomizes. 1-800-Flowers The Limited Hitman DVD Barnes & Noble Polo Rugbyhashtag #SXCONV © Copyright 2010 Resource Interactive
  22. 22. This year... CONVERGENCE / THING O5 Distributed Commerce Platforms.hashtag #SXCONV © Copyright 2011 Resource Interactive
  23. 23. THING O5 / Distributed Commerce Platformshashtag #SXCONV © Copyright 2011 Resource Interactive
  24. 24. Last year... CONVERGENCE / THING O6 Life is a game.hashtag #SXCONV © Copyright 2011 Resource Interactive
  25. 25. THING O6 / Life is a game. MyTown CauseWorld Facebook Friends Gowalla Pins YouTube Foursquare Mayorship Nike+hashtag #SXCONV © Copyright 2010 Resource Interactive
  26. 26. This year... CONVERGENCE / THING O6 Vail EpicMix.hashtag #SXCONV © Copyright 2011 Resource Interactive
  27. 27. THING O6 / Vail EpicMixhashtag #SXCONV © Copyright 2011 Resource Interactive
  28. 28. Last year... CONVERGENCE / THING O7 Recognition Technologieshashtag #SXCONV © Copyright 2011 Resource Interactive
  29. 29. THING O7 / Interactive products. Google Goggles/Shopping Red Laser Blick Magazine Golf Digest The Weather Channelhashtag #SXCONV © Copyright 2010 Resource Interactive
  30. 30. This year... CONVERGENCE / THING O7 Into_Nowhashtag #SXCONV © Copyright 2011 Resource Interactive
  31. 31. THING O7 / Into_Nowhashtag #SXCONV © Copyright 2011 Resource Interactive
  32. 32. Last year... CONVERGENCE / THING O8 Your reality will be augmented.hashtag #SXCONV © Copyright 2011 Resource Interactive
  33. 33. THING O8 / Your reality will be augmented. Lego Yelp! Tobi Fashionista Microsoft Project Natal Samsunghashtag #SXCONV Samsung © Copyright 2010 Resource Interactive
  34. 34. This year... CONVERGENCE / THING O8 Word Lens.hashtag #SXCONV © Copyright 2011 Resource Interactive
  35. 35. THING O8 / Word Lenshashtag #SXCONV © Copyright 2011 Resource Interactive
  36. 36. Last year... CONVERGENCE / THING O9 Digital is the new paper.hashtag #SXCONV © Copyright 2011 Resource Interactive
  37. 37. THING O9 / Digital is the new paper. Apple iPadSports Illustrated Tablet ConceptSports Illustrated Google Tablet Concepthashtag #SXCONV © Copyright 2010 Resource Interactive
  38. 38. This year... CONVERGENCE / THING O9 Uhh...the iPad.hashtag #SXCONV © Copyright 2011 Resource Interactive
  39. 39. THING O9 / Uhh...the iPadhashtag #SXCONV © Copyright 2011 Resource Interactive
  40. 40. What a difference a year makes!hashtag #SXCONV © Copyright 2011 Resource Interactive
  41. 41. What a difference a year makes! So...are we there yet?hashtag #SXCONV © Copyright 2011 Resource Interactive
  42. 42. What a difference a year makes! So...are we there yet? Have we Converged?hashtag #SXCONV © Copyright 2011 Resource Interactive
  43. 43. What a difference a year makes! So...are we there yet? Have we Converged? Do we need to use the word “Convergence” anymore?hashtag #SXCONV © Copyright 2011 Resource Interactive
  44. 44. Also on Slideshare...hashtag #SXCONV © Copyright 2011 Resource Interactive
  45. 45. Thanks / AboutDan Shust - As a leader in Resource Interactive’s research and development lab, Dan is responsible for finding,understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasmfor evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile andaugmented reality—to name a few—helps Resource Interactive’s clients create well-balanced innovativeexperiences. His unique blend of creative, business and technical experience makes him a favorite among clientswhere he speaks in real terms about how emerging technology will affect their brands. He is regularly called intoprojects to drive big ideas for clients such as Victoria’s Secret, VS PINK, Sherwin-Williams, Apple, and a wide array ofProcter & Gamble brands, among others. Dan is frequent contributor to the Advertising Age’s Digital Next Blog,and has been featured in other media outlets such as USA Today, Business Week, Internet Retailer and the E-Commerce Times. Additionally, Dan is a highly sought-after speaker, having taken the podium at events for SXSW,National Retail Federation, Online Market World, Internet Retailer, and several Fortune 500 brands.The RI:Lab - The RI:Lab is the innovation nerve center of Resource. Part think tank, part product development arm,it’s a nucleus of multidisciplinary resources and services designed to help clients ideate and fast-track thedevelopment of extraordinary multichannel consumer experiences.Resource Interactive - Resource Interactive is one of the nation’s top-rated agencies with offices in Columbus,Cincinnati, and Palo Alto and more than 300 associates. Founded and headquartered in Columbus, Ohio, ourMidwestern work ethic keeps us grounded without limiting our global reach. Now in our 29th year, Resource leadsFortune 500 companies around the world through an ever-evolving internet economy. We bring research-driveninsights to our work, creating bold opportunities for consumer engagement and competitive advantage.www.resource.comhashtag #SXCONV © Copyright 2011 Resource Interactive

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