Circle of Business 2009: Open Culture

Culture of Openness Presented by Nancy Kramer June 9, 2009

agenda

About Resource Interactive

The OPEN Trend

RI OPEN Culture

Results

RESOURCE INTERACTIVE

about resource interactive

Top independent digital marketing agency

Privately held, WBEN Certified

Founded in 1981

250 Associates

Headquartered in Columbus, OH

Named Top Workplace by The Wall Street Journal

THE OPEN TREND

More than 25% of the search results on Google for the world’s 20 largest brands, are consumer generated content. — Nielsen Buzz Metrics, 2008 The number of text messages sent and received each day exceed the population of Earth . — m-metrics, 2008 Mobile Commerce Landscape 77% of Internet shoppers read online product reviews. — JupiterResearch, 2008 86+ million social network users in the U.S. — eMarketer, 2008 900,000 the average number of blogs posted in a 24 hour period. — Technorati, 2009 More than 3.5 billion minutes are spent on Facebook each day worldwiide. — Facebook, 2009 Over 14 million twitter users in the U.S. — Twitdir, 2009

The Open Brand

Published two books

The Ten Demandments (2002)

The Open Brand (2008)

Things have changed— it’s a web-made world out there

Open versus closed: a new framework

CLOSED Company Culture OPEN Company Culture Controlling Trusting Fearful Rigid Pass Judgment Monologue Micromanage Dialogue Flexible Seek Understanding Fearless Delegate Status Quo Innovate

Open culture Genuine & authentic Safe environment to be yourself Creativity & innovation Learning environment Long term success

RI OPEN CULTURE

values-based organization