iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

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iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

  1. 5 digital trends impacting the real-time web. Dan Shust: Resource Interactive’s RI:Lab © Copyright 2010 Resource Interactive 1
  2. First, let’s review the consumer behaviors... © Copyright 2010 Resource Interactive 2
  3. Feeding - producing and consuming bite size experiences, nuggets of info and conversations in streams and apps. © Copyright 2010 Resource Interactive 3
  4. Discovering - becoming aware, interested, and engaged in content...often in unexpected and unplanned ways. © Copyright 2010 Resource Interactive 4
  5. Layering - creating or consuming content or experiences as an enhancement to existing physical objects, locations, etc. © Copyright 2010 Resource Interactive 5
  6. Now, let’s look at some trends... © Copyright 2010 Resource Interactive 6
  7. TREND O1 Location matters. Feeding Discovering Layering © Copyright 2010 Resource Interactive 7
  8. TREND O1: Location matters. Your current location (and location habits) will increasingly influence the delivery of your digital experiences. Content will become aware of its surroundings and configure itself accordingly. © Copyright 2010 Resource Interactive 8
  9. TREND O2: Location matters. SimpleGeo is indexing more than 1 million location-based objects every hour. Data: ReadWriteWeb April 2010 © Copyright 2010 Resource Interactive 9
  10. TREND O1: Location matters. Foursquare © Copyright 2010 Resource Interactive 10
  11. TREND O1: Location matters. Foursquare Pepsi Takeover © Copyright 2010 Resource Interactive 11
  12. TREND O1: Location matters. CauseWorld © Copyright 2010 Resource Interactive 12
  13. TREND O2 Social commerce. Feeding Discovering Layering © Copyright 2010 Resource Interactive 13
  14. TREND O2: Social commerce. Commerce experiences will be increasingly influenced by your social graph and available in non-traditional locations. © Copyright 2010 Resource Interactive 14
  15. TREND O2: Social commerce. Carmax JanSport Polyvore Polo Rugby Adidas © Copyright 2010 Resource Interactive 15
  16. TREND O2: Social commerce. Facebook users became “fans” of a particular company, brand, product or person 2O million times daily. Data: Facebook Statistics, April 2010 © Copyright 2010 Resource Interactive 16
  17. TREND O2: Social commerce. Pantene Facebook Status Update © Copyright 2010 Resource Interactive 17
  18. TREND O2: Social commerce. Pantene OTW © Copyright 2010 Resource Interactive 18
  19. TREND O2: Social commerce. Levi’s Friends Store © Copyright 2010 Resource Interactive 19
  20. TREND O2: Social commerce. Levi’s Friends Store © Copyright 2010 Resource Interactive 20
  21. TREND O2: Social commerce. © Copyright 2010 Resource Interactive 21
  22. TREND O2: Social commerce. © Copyright 2010 Resource Interactive 22
  23. TREND O2: Social commerce. © Copyright 2010 Resource Interactive 23
  24. TREND O3 Interactive products. Feeding Discovering Layering © Copyright 2010 Resource Interactive 24
  25. TREND O3: Interactive products. We are becoming conditioned to the expectation of having digital interactions with physical objects and locations. © Copyright 2010 Resource Interactive 25
  26. TREND O3: Interactive products. Google Goggles/Shopping Red Laser Blick Magazine Golf Digest The Weather Channel © Copyright 2010 Resource Interactive 26
  27. TREND O3: Interactive products. Barnes & Noble iPhone App © Copyright 2010 Resource Interactive 27
  28. TREND O3: Interactive products. In December 2OO9, Google Goggles was launched, bringing image recognition-based search to millions of Android mobile devices. Data: Google © Copyright 2010 Resource Interactive 28
  29. TREND O3: Interactive products. Google Goggles © Copyright 2010 Resource Interactive 29
  30. TREND O3: Interactive products. Stickybits © Copyright 2010 Resource Interactive 30
  31. TREND O4 Your reality will be augmented. Feeding Discovering Layering © Copyright 2010 Resource Interactive 31
  32. TREND O4: Your reality...augmented. The Holodeck? Not yet, but this augmented reality thing is more than a fad. © Copyright 2010 Resource Interactive 32
  33. TREND O4: Your reality...augmented. There were over 1 million mobile AR app downloads in 2OO9. That number is expected to rise to 4OO million by 2O14. Data: Juniper Research © Copyright 2010 Resource Interactive 33
  34. TREND O4: Your reality...augmented. © Copyright 2010 Resource Interactive 34
  35. TREND O4: Your reality...augmented. Lego Yelp! Tobi Fashionista Samsung Microsoft Project Natal © Copyright 2010 Resource Interactive 35
  36. TREND O4: Your reality...augmented. Adidas AR Shoes © Copyright 2010 Resource Interactive 36
  37. TREND O4: Your reality...augmented. USPS Virtual Box Simulator © Copyright 2010 Resource Interactive 37
  38. TREND O4: Your reality...augmented. Microsoft Bing AR Maps © Copyright 2010 Resource Interactive 38
  39. TREND O5 The rise of the tablet. Feeding Discovering Layering © Copyright 2010 Resource Interactive 39
  40. TREND O5: The rise of the tablet. Consumer tablet computers (like the iPad) will usher in a new era of computing...AND new forms of interaction AND potentially the reinvention of paper. © Copyright 2010 Resource Interactive 40
  41. TREND O5: The rise of the tablet. © Copyright 2010 Resource Interactive 41
  42. TREND O5: The rise of the tablet. MLB iPad Application © Copyright 2010 Resource Interactive 42
  43. TREND O5: The rise of the tablet. WIRED iPad Prototype © Copyright 2010 Resource Interactive 43
  44. So, what happens next? © Copyright 2010 Resource Interactive 44
  45. Thanks! For more information about the RI:Lab contact: Dan Shust / Director, Emerging Media dshust@resource.com twitter: @getshust © Copyright 2010 Resource Interactive 45
  46. About Dan Shust - As a leader in Resource Interactive’s research and development lab, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and augmented reality—to name a few—helps Resource Interactive’s clients create well-balanced innovative experiences. His unique blend of creative, business and technical experience makes him a favorite among clients where he speaks in real terms about how emerging technology will affect their brands. He is regularly called into projects to drive big ideas for clients such as Victoria’s Secret, VS PINK, Sherwin-Williams, Apple, and a wide array of Procter & Gamble brands, among others. Dan is frequent contributor to the Advertising Age’s Digital Next Blog, and has been featured in other media outlets such as USA Today, Business Week, Internet Retailer and the E- Commerce Times. Additionally, Dan is a highly sought-after speaker, having taken the podium at events for SXSW, National Retail Federation, Online Market World, Internet Retailer, and several Fortune 500 brands. The RI:Lab - The RI:Lab is the innovation nerve center of Resource. Part think tank, part product development arm, it’s a nucleus of multidisciplinary resources and services designed to help clients ideate and fast-track the development of extraordinary multichannel consumer experiences. Resource Interactive - Resource Interactive is one of the nation’s top-rated agencies with offices in Columbus, Cincinnati, and Palo Alto and more than 300 associates. Founded and headquartered in Columbus, Ohio, our Midwestern work ethic keeps us grounded without limiting our global reach. Now in our 29th year, Resource leads Fortune 500 companies around the world through an ever-evolving internet economy. We bring research-driven insights to our work, creating bold opportunities for consumer engagement and competitive advantage. www.resource.com © Copyright 2010 Resource Interactive 46

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