Individualistic ‘Common Sense’
- the Corporate Trump Card
This form of ‘common sense’ seeks to explain behaviour with
refe...
Much Healthier (and with apologies
to Mr Freud) – Outrospection!
• http://www.youtube.com/watch?v=BG46IwVf
Su8&NR=1&featur...
Because then, we can step out of our
‘Private Orbits’ and begin to develop
our ‘Sociological Imaginations’:
‘Private Troub...
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  1. 1. Individualistic ‘Common Sense’ - the Corporate Trump Card This form of ‘common sense’ seeks to explain behaviour with reference only to the individual's persona, attributes or failings. For instance, blaming poverty on the personal weaknesses of the poor. The video below is a succinct condensing of ‘Smile or Die,’ a book by Barbara Ehrenreich. Here, she tells us how individual positivity or negativity is used by the ‘motivational industry’ to blame redundancy or unemployment on the personal psychology of the individual worker. Here we see the dangers of this type of thinking; namely, that by failing to address economic, historical or political issues, the burdens of circumstance are left with nowhere to fall but on the shoulders of the individual. http://www.youtube.com/watch?v=u5um8QWWRvo
  2. 2. Much Healthier (and with apologies to Mr Freud) – Outrospection! • http://www.youtube.com/watch?v=BG46IwVf Su8&NR=1&feature=endscreen
  3. 3. Because then, we can step out of our ‘Private Orbits’ and begin to develop our ‘Sociological Imaginations’: ‘Private Troubles’ become ‘Public Issues!’• • http://www.youtube.com/watch?v=qOP2V_n p2c0 • And begin to assert perhaps, a ‘New Enlightenment!’ • http://www.youtube.com/watch?v=AC7ANG My0yo

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