SCLY3 Mass Media Concept Challenge – can you…
• Define these concepts?
• Identify the general theory/specific theorists – ...
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  1. 1. SCLY3 Mass Media Concept Challenge – can you… • Define these concepts? • Identify the general theory/specific theorists – they are not colour coded? • Group them together in specific topics? • Construct a paragraph on a topic/theme in the unit using at least 3 of them at a time? Direct Manipulation Media-rich / Media-poor Binary opposites ChurnalismHegemonic definitions Opinion Leaders Transgressions Media Mogul Hierarchy of credibility and authority Collective intelligence Logic of Capitalism Convergence Gate-keeping Ideologically loaded visuals and phrases Citizen Journalists Neo-Philiacs Participatory culture Stereotype Synergy Symbolic annihilation

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