Well I think Oscar Wilde sets the first rule of Social Media and sharing of information. There isnt any point in talking about it unless people will want to listen. Michelin also had a very unique idea and this concept is now widely used in Social Media as well as with mobile media like iPhones and Android systems. In 1900 these guys were trail blazers they wanted a different way of reaching theere customer base or quite frankly they may have just wanted a way of finding good restaurants. The tyre isnt the most compelling of propositions to many but they created a brand equity and positioning from the little guide book which is still strong today. The 6 corner stones of what Micelin did can and are great examples of what we should be looking to achieve from our social media interaction.
So what is it? What are we trying to do by have a social media presence? The last but by far the least is make money!
After outline move to next slide.
Every piece of social media is different and quite often reaches other people and target groups than the other and will be more or less useful for your business. Some are also easier to interact with but all will take time in one form or another.
like any business activity you need to ask yourself is your time better spent elsewhere and keep clear business objectives and not get caught up with chatting with Sally from Middlesborough.
Social Media for Recruiters Is there a business case for sharing?
Website-centric Model WEBSITE Affiliate programmes PPC/PPA Advertising Display Advertising BLOG Directory Submissions Partner Links Article Submission PR Distribution Image Submission Video Submission Blog Directories SOCIAL NETWORKS
Web Presence Model Website(s) Blog Social Network Pages Video Hosting Sites Image Hosting Sites HIGH INVOLVEMENT PR Distribution Blog Directories Article Submission Partner Links Directory Submissions LOW INVOLVEMENT