Recruitment social media options


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The basic slides from a session we ran for major executive recruiters on the use of social media in their sector.

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  • Well I think Oscar Wilde sets the first rule of Social Media and sharing of information. There isnt any point in talking about it unless people will want to listen. Michelin also had a very unique idea and this concept is now widely used in Social Media as well as with mobile media like iPhones and Android systems. In 1900 these guys were trail blazers they wanted a different way of reaching theere customer base or quite frankly they may have just wanted a way of finding good restaurants. The tyre isnt the most compelling of propositions to many but they created a brand equity and positioning from the little guide book which is still strong today. The 6 corner stones of what Micelin did can and are great examples of what we should be looking to achieve from our social media interaction.
  • So what is it? What are we trying to do by have a social media presence? The last but by far the least is make money!
  • After outline move to next slide.
  • Every piece of social media is different and quite often reaches other people and target groups than the other and will be more or less useful for your business. Some are also easier to interact with but all will take time in one form or another.
  • like any business activity you need to ask yourself is your time better spent elsewhere and keep clear business objectives and not get caught up with chatting with Sally from Middlesborough.
  • Recruitment social media options

    1. 1. Social Media for Recruiters Is there a business case for sharing?
    2. 2. Old Model WEBSITE
    3. 3. Website-centric Model WEBSITE Affiliate programmes PPC/PPA Advertising Display Advertising BLOG Directory Submissions Partner Links Article Submission PR Distribution Image Submission Video Submission Blog Directories SOCIAL NETWORKS
    4. 4. Web Presence Model Website(s) Blog Social Network Pages Video Hosting Sites Image Hosting Sites HIGH INVOLVEMENT PR Distribution Blog Directories Article Submission Partner Links Directory Submissions LOW INVOLVEMENT
    5. 5. It’s not new! <ul><li>Atlantic Telegraph 1856 </li></ul><ul><ul><li>Oscar Wilde was asked what he thought of this amazing media innovation. “it depends whether they have something interesting to talk about” </li></ul></ul><ul><li>Michelin 1900 </li></ul><ul><ul><li>Food (tyres get you there) </li></ul></ul><ul><ul><li>Useful </li></ul></ul><ul><ul><li>Participation </li></ul></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>Show (advocate) </li></ul></ul><ul><ul><li>Bibendum had his own newspaper column </li></ul></ul>
    6. 6. Social Media - What is it? <ul><li>Social Networking </li></ul><ul><ul><li>Communications between people with similar interests </li></ul></ul><ul><li>Social media </li></ul><ul><ul><li>The online tools which allow this to happen </li></ul></ul><ul><li>What are we trying to do? </li></ul><ul><ul><ul><li>Link and Traffic ‘Juice’ </li></ul></ul></ul><ul><ul><ul><li>Create a web presence </li></ul></ul></ul><ul><ul><ul><li>Develop brand positioning – especially extension </li></ul></ul></ul><ul><ul><ul><li>Encourage and manage the discussion and communications about our brand and products online </li></ul></ul></ul><ul><ul><ul><li>Create Advocates </li></ul></ul></ul><ul><ul><ul><li>Minimise relative competitor ‘noise’ </li></ul></ul></ul><ul><ul><ul><li>(Monitor) </li></ul></ul></ul>
    7. 7. Issue No. 1 Social Media is not homogenous, so it’s a nonsense to talk of ‘doing social media’….
    8. 9. Social Media Issue No. 2 It’s easy to get carried away with the ‘latest big thing’
    9. 10. Recruitment Company Issues? <ul><li>Need to focus on employers (& their needs) </li></ul><ul><li>Need to engage across an expanding network </li></ul><ul><li>Develop own branding and reputation, not intermediaries </li></ul><ul><li>Maximise linking value of social media </li></ul><ul><li>Maximise content reach </li></ul><ul><li>Avoid advertising empolyer clients to competition </li></ul><ul><li>Avoid ‘sharing’ between employer clients </li></ul>
    10. 16. Social Media Options <ul><li>Building links/traffic (in conjunction with SEO) </li></ul><ul><li>‘ Seeding’ online communities </li></ul><ul><li>Reputation-building </li></ul><ul><li>Use SM tools to develop an employer comms. platform </li></ul><ul><li>Monitoring comment/news/competitors </li></ul>
    11. 17. We’re here to help!