be afraid,
be very afraid
be afraid,
be very afraid
+ =
create a complex diagram
that people will steal and
use in their presentations
to make them look clever
create some buzzwo...
+ £
+ £
+ £ csat
engagemen
t
+ £ csat
engagemen
t
+ £ csat
engagemen
t productivity
+ £ csat
engagemen
t productivity
+ £ csat
engagemen
t productivity
- £
vision / purpose
vision / purpose
To bring inspiration
and innovation to
every athlete in the
world - Nike
be earth's most
customer-centric...
vision / purpose
mission / ambition
To have our
product in every
home in the US by
2020
To reach the
#1 spot by
March 2015
vision / purpose
mission / ambition
goals
Recruit 50 new
IT people by
end August
To launch a new
website by January
2015
vision / purpose
mission / ambition
goals
objectives
vision / purpose
mission / ambition
goals
objectives
systems / processes
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
milestones
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
= organisational clarity
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
= organisational clarity
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
= organisational clarity
People don’t buy
what you do, they
buy why you do it –
Simon Sinek
We make great
computers
We make great
computers
They’re beautifully
designed, simple to
use and user friendly
We make great
computers
They’re beautifully
designed, simple to
use and user friendly
Want to buy
one?
In everything we do, we
believe in challenging the
status quo. We believe in
thinking differently
The way we challenge the
status quo is by making our
products beautifully
designed, simple to use
and user-friendly
In eve...
The way we challenge the
status quo is by making our
products beautifully
designed, simple to use
and user-friendly
In eve...
The way we challenge the
status quo is by making our
products beautifully
designed, simple to use
and user-friendly
In eve...
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
= organisational clarity
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
= organisational clarity
+ £ csat
engagemen
t productivity
- £
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
= organisational clarity
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
= organisational clarity
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
= organisational clarity
259 million
users in over
200 countries
Users can apply
for jobs using their
LinkedIn page as
their CV
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
= organisational clarity
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
= organisational clarity
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
= life clarity
vision / purpose
mission / ambition
goals
objectives
systems / processes
projects
tasks
milestones
= life clarity
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Preparing for the Future

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Talk at Deloitte's EMEA Global 'Exploring the Horizons of Global Mobility' conference. Describing how exponential growth in technology and information demands that we shift into a new era of extreme clarity, focus and mindfulness.

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  • And they’d be starting to get scared…if I don’t get it, I’m going to be left behind

    And we’d be like future future shiny tech tech mobile social
  • And we want to do things cheaper
  • In a world where there’s only ever going to be more information, more new technologies, more demands on our time, organisational clarity will enable us to focus on the main thing.

    And the main thing is to keep the main thing the main thing!





    We should be ruthlessly

    One thing you can’t do is make more hours in the day.
    So you must be ruthless about how you spend your precious time and resources.

    If we kept the main thing the main thing, all our big change stuff – whether social business, or transformational engagement, or global mobility strategies would work. They currently work a bit, but could be a helluva a lot bigger, better, faster and cheaper.

    We must’nt waste our time

    Strategic clarity and alignment enables us to get the greatest outcome from the smallest amount of effort and resources.

  • Preparing for the Future

    1. 1. be afraid, be very afraid
    2. 2. be afraid, be very afraid
    3. 3. + =
    4. 4. create a complex diagram that people will steal and use in their presentations to make them look clever create some buzzwords to own, or give an existing set of problems a fancy new made up name key message: everyone else is doing it so you’re a loser dinosaur if you’re not (you better hurry)
    5. 5. + £
    6. 6. + £
    7. 7. + £ csat engagemen t
    8. 8. + £ csat engagemen t
    9. 9. + £ csat engagemen t productivity
    10. 10. + £ csat engagemen t productivity
    11. 11. + £ csat engagemen t productivity - £
    12. 12. vision / purpose
    13. 13. vision / purpose To bring inspiration and innovation to every athlete in the world - Nike be earth's most customer-centric company - Amazon
    14. 14. vision / purpose mission / ambition To have our product in every home in the US by 2020 To reach the #1 spot by March 2015
    15. 15. vision / purpose mission / ambition goals Recruit 50 new IT people by end August To launch a new website by January 2015
    16. 16. vision / purpose mission / ambition goals objectives
    17. 17. vision / purpose mission / ambition goals objectives systems / processes
    18. 18. vision / purpose mission / ambition goals objectives systems / processes projects
    19. 19. vision / purpose mission / ambition goals objectives systems / processes projects milestones
    20. 20. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones
    21. 21. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones
    22. 22. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones = organisational clarity
    23. 23. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones
    24. 24. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones = organisational clarity
    25. 25. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones = organisational clarity
    26. 26. People don’t buy what you do, they buy why you do it – Simon Sinek
    27. 27. We make great computers
    28. 28. We make great computers They’re beautifully designed, simple to use and user friendly
    29. 29. We make great computers They’re beautifully designed, simple to use and user friendly Want to buy one?
    30. 30. In everything we do, we believe in challenging the status quo. We believe in thinking differently
    31. 31. The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly In everything we do, we believe in challenging the status quo. We believe in thinking differently
    32. 32. The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly In everything we do, we believe in challenging the status quo. We believe in thinking differently And we happen to make great computers
    33. 33. The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly In everything we do, we believe in challenging the status quo. We believe in thinking differently Want to buy one? And we happen to make great computers
    34. 34. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones = organisational clarity
    35. 35. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones = organisational clarity
    36. 36. + £ csat engagemen t productivity - £
    37. 37. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones = organisational clarity
    38. 38. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones = organisational clarity
    39. 39. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones = organisational clarity
    40. 40. 259 million users in over 200 countries Users can apply for jobs using their LinkedIn page as their CV
    41. 41. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones = organisational clarity
    42. 42. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones = organisational clarity
    43. 43. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones = life clarity
    44. 44. vision / purpose mission / ambition goals objectives systems / processes projects tasks milestones = life clarity
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