Future Of TV Advertising
by ResonanceBlog on Nov 29, 2009
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'The future of TV Advertising' presentation I delivered at Marketing Week’s TV Advertising conference in London on 29.09.09. BBC, ITV, MTV, UKTV and Thinkbox were there, alongside Fallon, Qmedia, RSA...
'The future of TV Advertising' presentation I delivered at Marketing Week’s TV Advertising conference in London on 29.09.09. BBC, ITV, MTV, UKTV and Thinkbox were there, alongside Fallon, Qmedia, RSA, Royal Mail, Co-operative, Premier Foods, Nike & Boots.
I talked about the various revolutionary stages in communications (printing press, phone, TV and radio… then internet); and how the internet is a vehicle for all other media, so they’re all shifting over to the web (the cloud) and sitting alongside one-another in a way that’s enabling people to listen to stuff, watch stuff, make stuff, then gather around and talk about it.
I blogged about it on ResonanceBlog here: http://resonanceblog.com/archives/322
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