Accelerate with Symantec's "SSL Partner Program" - Sarabjeet Khurana, Director - Website Security Solutions, Symantec
Differentiate | Maximize | AccelerateSarabjeet KhuranaDirector – Website Security Solutions (SE ASIA / India & SAARC) 1
“ Work hard, but make time for yourself, your love, family & friends... Nobody remembers Powerpoint presentations on your funeral ” 2
What should be the ultimate Dream and Vision ofany Business ? Customer Success
Differentiate . . .Your business/offerings from your competitionMaximize . . .The Value for your customers for them to succeedAccelerate . . .Your business growth and profits
SSL is to websites today, what anti-virus was to desktop computers 5 years ago…. It’s the foundation But we need more!!
What are the key Goals/Challenges of any onlinebusiness ? Drive More Protect Reduce Risk Customers To Customers Data Exposure their Site and and Corporate Increase Data Transactions From the Site
What Stops online businesses to achieve goals ? Spyware Scams Viruses Pharming Fraud Phishing Identity Theft Trojan Horses 7
What may happen if the problem is not solved ?BUSINESS LOSS 8
“ IT TAKES 20 YEARS TO BUILD A REPUTATION AND 5 MINUTES TO RUIN IT. ” – WARREN BUFFETT 9Leveraging The Symantec Brand
What is in it for you ?•Web hosts•Domain registrars•Security products/solutions providers•Technology / SaaS service providers•Web design and development•Cloud / Managed Security•ISPs / Telco 10
What is the opportunity ?• Applications Using SSL Are Growing• Secure Browser to Server or Server to Server communications • eCommerce sites • Banking applications • User/Member login /Sign-up pages • Content Delivery • VPN access • Web access to email • Intranets • Development or test environments 11
SSL Multi Brand Strategy PREMIUM Comprehensive Website Security Solution HIGH VALUE SSL COMMODITY SSL
Brand profile: Attitudes Attitude about value Attitude about price Wants the best brand and the Price best product features. tolerant Willing to pay more for the best Price quality product, but does not need all accommodating of the features Wants a credible provider who Price delivers SSL inexpensively, quickly sensitive and easily Wants encryption as inexpensively Price as possible. obsessive
Brand profile: Product scope, customers and usage Product Scope Customer Type Usage Scenario Premium product with Banking, financial, Sites needing to establish trust, enhanced product insurance, login pages, e-commerce, features e-commerce, multiple servers and Web sites, healthcare sites with sensitive information High-quality, Education, public Basic Web sites, login pages, better-than- sector, non-profits, e-commerce, multiple servers basic SSL retail, open source and Web sites Best-of-basic SSL Education, public Initial and basic Web sites, login sector, healthcare, pages, e-commerce, multiple manufacturing servers . eMail servers Basic SSL Web developers Internal Web sites, intranets, testing and staging servers
Website Security Partner Program VeriSign.com GeoTrust Thawte RapidSSL ALL BRANDS ONE PROGRAMhttp://go.symantec.com/wspp 15
Bottom-line…• It’s easy to Sell SSL - Best of Breed Solution !• Bundle / Package / Up-sell / Expand deal size• An SSL/Trust Seal for every customer• Deliver more value to your customers• Ensure recurring revenue / Increase customer stickiness•MAKE MORE MONEY !!! 16
VeriSign, Symantec and NortonTogether, Symantec, Norton, and VeriSign Authentication The VeriSign check mark leading source of trust online. form the is the mostrecognized trust mark on the Internet.Symantec has supercharged the brandvalue of is automatically updated, theWhen it the check mark:Norton Secured Seal will be displayed:• Symantec Norton protects over a billion• systems and users worldwide. Over 500 million views a day.• Norton 170 countriesused by 135 million In over products are worldwide. people worldwide and ship on 60% of• In search results on enabled browsers Windows-based consumer PCs. as well as partner shopping sites. Most recognized trust mark in the world 18
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