• Like

Kickass Marketing Strategies for Web Designers and Hosts - Shridhar Luthria, Kickass Marketing Strategies for Web Designers and Hosts - Shridhar Luthria, ResellerClub

  • 494 views
Uploaded on

Kickass Marketing Strategies for Web Designers and Hosts - Shridhar Luthria, ResellerClub

Kickass Marketing Strategies for Web Designers and Hosts - Shridhar Luthria, ResellerClub

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
494
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
48
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. KickA** Marketing Strategies for Web Designers & Hosts
  • 2. An Overview of the Indian Market
  • 3. Internet in India  164,000,000+ Internet Users  75,000,000+ if You Apply comScore’s Methodology  200,000,000+ in 2014  3rd Largest Internet Base in the World! (Overtaken Japan)
  • 4. Domains & Hosting in India  4,000,000+ Domains  2,500,000+ Domains Hosted  6,000,000 Domains in 2015  3,750,000 Domains Hosted in 2015
  • 5. Web Designers & Hosts in India  70,000+ Designers  400 Startups Every Month
  • 6. The „Address-able‟ Market in India…  40,000,000+ SMEs  2,000,000+ Doctors, Lawyers & CAs
  • 7. …Being Addressed Web Host Customers Registrar / Host Web Designer
  • 8. Did I Mention You have 42,000,000 Address-able Entities?
  • 9. And We Haven't Even Considered These Guys…
  • 10. The Buy Flow Suggests They Will Always Buy from You
  • 11. Unless Somebody Else Gets to them First!
  • 12. So, You Need To Act Fast
  • 13. Coming To The KickA** Marketing Strategies…
  • 14. What’s So KickA** About It?
  • 15. Well, You!
  • 16. The KickA** You!  You Speak the Customer‟s Language  You are in the Proximity of the Customer  Customers want Websites - not Domains & Hosting  NOBODY can provide the service that you can
  • 17. Marketing’s 2 Sacrosanct Goals Increase Users Increase Revenue from Users
  • 18. KickA** Ways to Increase Users
  • 19. Look at Specific Verticals
  • 20. Focus on Specific Verticals  Become a Specialist for Doctors, Lawyers, Wine Shops, etc  Focus on a Specific City/Cities/Area  Offer Tools & Services
  • 21. Targeting Specific Verticals can help you:  Increase Focus  Understand Your Target Group  Create A Distinct Proposition For Your Market
  • 22. FACT Resellers That Target Specific Verticals Have A Higher Conversion Rate by Over 15%
  • 23. Provide a Greater Amount of Products & Services
  • 24. Your Checklist      Obviously A Website The Domain & Hosting Package Better Email - Enterprise Versions VPSs & Dedicated Servers Other Tools & Services
  • 25. FACT 89% Of Consumers & SME’s Buy Their Online Needs from One Provider
  • 26. Online Marketing
  • 27. Online Marketing Concerns  You Probably Might Already Be Focusing on SEO, SEM, SMM etc.  A Lot of Clutter Exists  All Large Hosting Companies Are Doing The Same Thing  Your Brand Will Probably Be Lost Here
  • 28. So, What Can Be Done?  Again, Focus on Verticals  SEO, SEM, SMM Targeted Towards Doctors For Medical Searches & Browsing  No Large Provider Focuses On This Till Date  Helps Stand Out From Clutter
  • 29. FACT Location Based / Targetted SEO & SEM Efforts Have Proven 10x More Effective than Generic Keywords
  • 30. Other Promotional Efforts
  • 31. Have You Also Considered:  Direct Marketing To Verticals  A Feet-On-Street Model
  • 32. Direct Marketing  Tried Targeting All The Dentists in Delhi?  Tried Giving Them A 'Concentrated Value Proposition'?  Tried Giving Them Online Scheduling For Patients?  Tried Giving Them Online Access To Patient Record?  SMS Reminders To Patients For Regular Dental Checks Or Appointments?
  • 33. FACT At least 4 Clients I Know Have, And They Now Each Have Over 100 Paying Customers in 4 months!
  • 34. Feet on Street  A Sales Force Going Door-To-Door  Selling An Online Presence  And Literally Creating A Market Than Just Catering To The Needy
  • 35. FACT A Recent Survey Clearly Stated That More Than 50% Of SMEs (in Nashik, Pune & Mumbai) Want An Online Presence, But Just Dont Know How To Get It
  • 36. Payment Methods Make A Huge Difference
  • 37. Are You Offering All of These?  Cheques  Cash on Delivery  Net Banking  GharPay  Paypal  Credit & Debit Cards
  • 38. FACT Credit Card Transactions have risen by a CAGR of 19% last year India is in the top 3 fastest growing countries in mobile and internet banking CoD is touted to be the best payment method for growth of e-tailing in rural India
  • 39. So, You Have Users Now!
  • 40. KickA** Ways to Increase the Average Revenue of Every User
  • 41. The Theme For Getting New Users Was – Targeting Verticals
  • 42. The Theme For Increasing Revenue From Every User – Stay Engaged
  • 43. Create An Account Management Team
  • 44. Account Managers Can Do a Lot  Continously Discuss the Performance of the Customer’s Online Presence  Understand the Customer's Business  Constantly Suggest Services that Could be Added to the Account  Build a Credible and Reliable Reputation  Ensure Your Customers Never Leave You
  • 45. FACT ResellerClub Considers It's Account Management Team As Its Most Valuable Resource
  • 46. Provide True Value
  • 47. Sharing Vertical Specific Information  Provide Newsletters Informing Customers About Industry Specific News  Use This Information From Time to Time To Cross Sell Other Useful Products
  • 48. FACT Service Providers have Established Themselves As Thought Leaders by Simply Passing on Quality Information
  • 49. Increase Adoption Of Added Products & Services
  • 50. The “Have You Also Tried” Effect  You Might Have Customers Who Just Got A Website  You Have Their Lifetime With You, To Convince Them Of Other Value Added Services  A Photographer Might Want To Setup Hosted Applications To Display His Work  A Call Centre Might Need A VPS Solution For Their CRMs  A Chemist Might Need A Simple Yet Effective Inventory Management System
  • 51. FACT Top Hosting Companies Make More Than 20% Of Their Revenue Through Value Added Products
  • 52. FACT As A Designer/Developer, You Could Literally Double The Amount Of Revenue You Make Through These Techniques
  • 53. Become a Domain Portfolio Manager
  • 54. The Domain Portfolio Manager  Learnt This From Conversations With You  Customers Need To Protect Their Online Identity  Fear Can Lead Them in to Blocking Domains That Are Similar or Relevant  If Not Fear, Then Ambition For Sure  Have You Capitalized On This?
  • 55. FACT Enterprises And Medium Sized Business Pay A Premium Of 500% Of The Cost Of The Domain Names
  • 56. Customers Need To Redesign Or At Least Need A Mobile Website
  • 57. Does The Website Designed Need A Change?  What was good in 2002, is laughed upon today  What was good in 2012, is also sometimes laughed upon today  Today - Less is More, Responsive Design is Important  Yesterday - None of this Really Existed  Tomorrow - None of this Might Matter
  • 58. FACT The Concept Of Design Keeps Changing - So Should Your Customer's Website
  • 59. The Most Important Aspect To Get More Users & Revenue Out Of Each Of Them
  • 60. You & Your Brand!
  • 61. Quick Recap  Target Specific Verticals  Offer Relevant Products & Services  Use Online and Direct Marketing with content targetted at Verticals  Get Account Managers to Engage with Clients  Share Good & Relevant Information  Use That To Convert Clients for More Products  Redesign Sites and/or Build Mobile Websites  Be the Brand that You Deserve to Be!
  • 62. Thank You