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The New gTLD Opportunity - Sandeep Ramchandani, Director, Radix
 

The New gTLD Opportunity - Sandeep Ramchandani, Director, Radix

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  • One of the old timers. Joined Directi when we were 40 ppl1500 sq. foot office Had the good fortune of workin on a highly diverse set of projects. Kicking Product management, Registry Relations. I was also incharge of setting of ad-syndication team with skenzo.. Somehow got myself doing that too. Today:- Narrow down my focus - Continue to lead LogicBoxesThe 12-15 months lead our foray into the registry business. Radix – highly ambitious project to win the rights to and run the top newgtlds. And then.pw; more on that later.. Handle Prod Magament for Domains – Centrallly across all BUs and my team is in chage of expanding our portfolio of TLD and introducing new domain name rel features. Try and represent direct on business and policy matters at ICANN meetings. Remain anevalgilist and speak regularly on this subject at hosting events.
  • NewgTLDs: The need and ans the q as to wheather it is really such a big deal…
  • For a sec; let us all Start with over 70% of domain names in gTLDs are .com … so if gTLDs are countries over 70% of the world’s population would reside in one single country Over 65% of names checked for availablity are unavailable .com doesn’t really mean anything. Addresses are not meaningful don’t saything about me or my business. Lawyers, businesses banks, professionals.... If im a lawyer I should probably be on a .law, bank, .bank.. That would be a lot more meaningful Registries are increasing their prices at roughly this priceSetup a online bnusiness and I want a really strong pretegious address; they are rare and therefore really expensive. Flipkart has to go for a kart with a ‘k’Polices are age-old and changes to the policy are hard to make. New country can set new laws, before I open up the country. If gTLDs were countries this is the world we’d be living in….
  • If gTLDs were countries ICANN would be playing the part of UN.. There is a whole planet is unoccupied. Lets develop those countries
  • Current problems – Lack of scarcity and brings us a more meaningful internet. It is a big deal which will change the internet foreover.
  • Understand icann’s process and the entites that applied
  • Will be the ones to look out for.. Can create a massive impact in our industry incl. shop, .web.
  • Fortunately their plan is not to sell to horses.
  • Fortunately their plan is not to sell to horses.
  • Fortunately their plan is not to sell to horses.
  • Fortunately their plan is not to sell to horses.
  • Understand icann’s process and the entites that applied
  • BBC, Wall street journal, CNN,
  • Top TLDs will be the big successes from this program
  • Covered the newgtld game, known more about the players

The New gTLD Opportunity - Sandeep Ramchandani, Director, Radix The New gTLD Opportunity - Sandeep Ramchandani, Director, Radix Presentation Transcript

  • A BusinessThe New gTLD Opportunity Sandeep Ramchandani Business Head, Radix
  • A Little About Me• Directian since 2003• Founding member of LogicBoxes• Set-up Registry Relations, Affiliate Marketing, Product Management, Ad SyndicationToday:• Business Head of LogicBoxes, .pw Registry and Radix Registry• Product Management for Domain Names• Directi’s primary representative for ICANN meetings
  • New gTLDs: What’s the Big Deal?
  • New gTLDs: What’s the Big Deal? If gTLDs were 2 Factoid: 1 countries: Factoid: 3 Over 70% of world’s population is cramped into a single countryOver 65% ofcalled .com has led to a•That country would be check availability .com dominance•65% of new citizens are unable to get a respectable addressmeaningless.com is for everyone yet no-one• returnsaddressing system No-one belongs, since unavailable• Rent rises ~6 % every year• Prestigious addresses are hard to come by and cost a fortune
  • New gTLDs: What’s the Big Deal? If gTLDs were countries: If gTLDs were countries: Over 70% of world’s population is cramped into a single country Over 70% of world’s population is cramped into a single country• ICANN discovers that there is plenty more hospitable land completely inhabited• Draws out a process to appoint ‘rulers’ of these new countries• Technical, Financial and Business criteria determine merit• Competing prospects fight it out using their financial arsenal
  • New gTLDs: What’s the Big Deal?Historic, one time opportunity to perpetually own the new internet ‘land bank’ • Historic: The largest ever expansion of TLDs • One time: Never before and never after will an event like this occur again • Perpetual: A TLD won is forever, unless serious threat to stability
  • The need for the New gTLDs: A look at the fundamentals
  • New gTLDs – A look at the fundamentals
  • New gTLDs – A look at the fundamentals
  • New gTLDs – A look at the fundamentals
  • New gTLDs – A look at the fundamentals
  • New gTLDs – A look at the fundamentals
  • The need for the New gTLD Program Demand for New TLDs Less than 15% SMEs know about the new Top-Level Domain Program
  • The need for the New gTLD Program Demand for New TLDs When educated about the program, 49% of SMEs say they are likely to register a domain within a new TLD related to their business
  • The need for the New gTLD Program Demand for New TLDsThere is a market of highly interested SMEs willing to pay a 47% premium for a domain name more relevant to their business
  • The need for the New gTLD Program Demand for New TLDs44% of SMEs said they would have bought a domain within a new Top-LevelDomain had the opportunity existed when they were starting their business
  • Knowing the game and its players
  • Knowing the game and its players19th June 2011: ICANN Board Approves the new gTLD program!
  • Knowing the game and its playersTalking Money:• $185,000 Application fee per TLD• Min. $25,000 annual feeGround Rules:• Common control between Registry - Registrar allowed• Country names disallowed to avoid confusion with the ccTLD• Other geographic names need to be endorsed by the authorities• ‘Community Applications’ obtain priority over open applicationSome Observations:• Each TLD application went over 1000 pages• Top Brands demonstrate keen interest in operating their own closed TLD
  • Knowing the game and its players
  • Knowing the game and its players
  • Knowing the game and its players
  • Knowing the game and its players
  • Knowing the game and its players Most ‘applied for’ strings
  • Knowing the game and its players Largest Generic applicants Donuts (307 applications) TLDH (92 applications) Famous Four Media (60 applications) UniRegistry (54 applications)
  • Knowing the game and its players Largest Brand applicants Google (101 applications) Amazon (75 applications) Richemont (15 applications) Microsoft (11 applications)
  • Knowing the game and its players Largest Registrar applicants Radix / Directi (31 applications) Demand / Enom (26 applications) Tucows (4 applications) Momentous (4 applications)
  • Knowing the game and its players The ODD ones!
  • Knowing the game and its players The ODD ones! OOPS!!! MY BAD
  • Knowing the game and its players The ODD ones! . Hmmm…
  • Knowing the game and its players The ODD ones! .SUCKS
  • Knowing the game and its players New gTLDs from and for IndiaIndian brands in the New gTLD Program.Airtel .Bharti .Dabur Reliance intends to issue and use second level.Hdfc .Hdfcbank .Indians domain names in the .reliance gTLD for its various businesses such as:.Reliance .Ril .Infosys • www.retail.reliance.Infy .Sbi .Star • www.petroleum.reliance.Tata .Tatamotors .Tvs • www.polymers.reliance ASCII • .Desi (2 apps) It has also applied for .Indians Strings which it intends to use to promote its IPL team – ‘Mumbai Indians’. •. IDN •. Strings •.
  • New gTLDs: Timeline September 2012 December 2012 Public Comment Prioritization Draw Period Ended November 2012 April 2013 GAC Early Warning ICANN 46 anticipated Beijing June 2012 November 2012 March 2013 June 2013 Digital Archery Comment Period First set of Initial Final set of Initial Suspended October 2012 on Prioritization Evaluation results Evaluation results ICANN 45 Draw ends will be published will be published Toronto April 2013 GAC Advice anticipated
  • Introducing:RADIX REGISTRY
  • Radix Registry• 31 gTLD applications; the largest registrar applicant• Asia’s largest application in the program• The ONLY Indian portfolio applicant• Committed $30 million to the initiative• Featured in several prominent media stories
  • Radix Registry• Nothing but the VERY BEST gTLDs• Spent 1.5 years researching and preparing applications Type of Strings Strings Generics .click, .home, .one, .online, .ping .site, .space, .web, .website, .world, .blog Industry Verticals .host, .hosting, .hotel, .law, .movie, .music, .news, .play Business Auxiliary .app, .chat, .city, .deals, .press Financial .bank, .insurance, .loans Social and Healthcare .baby, .doctor E-Commerce .shop, .store
  • Radix Registry Radix has applied for TOP 7 of the most valuable new gTLDs according to Sedo!
  • Radix Registry3 gTLDs with no competition! • .Host: A dedicated name-space for hosting companies• .Press: A TLD for the journalists and news industry• .Space: A generic, open TLD for all purposes
  • The Game Will Change!
  • The Game will change! No of gTLDs will go from 18 to over 1500
  • The Game will change! Google’s applications.BLOG, .CLOUD• Closed TLD, Not available to all Registrars• Tie their existing services to the domain registration• Can Open to all Registrars if ICANN objects. SEARCH• For Internal use only. No customers.WEB• Open registration policy. Will be sold through all Registrars
  • The Game will change! Amazon’s applications .MOVIE, .APP, .CLOUD, MUSIC, .SHOP et all • For Internal use only. No customers“Only Amazon EU S.à r.l. and its Affiliates will be permitted to register and use Amazon EU S.à r.l. domain names.”
  • The Game will change! Expected Market Changes• Dramatic shift of power from Registry to Registrar and Resellers• Registrars will have to choose a small sub-set of new TLDs to promote• Registries will sell directly through their own Registrar• Emergence of industry specialized registrars; ex: the sports registrar, the professionals’ registrar
  • Directi – One step ahead!
  • Directi – One step ahead!Ears to the ground• Closely involved in the policy development process• Active participation in ICANN meetings & gTLD conferencesGearing up• Ramp-up internally to ensure that we can integrate important TLDs• Evaluation & Prioritization – understand that we will need to choose what TLDs to offer• Will be our goal to offer the most popular & most relevant TLDs
  • Directi – One step ahead!• Launched as an open, generic TLD• Positioned for professional use – individuals and businesses• Focused on Emerging Markets• Powered by CentralNic, will be offered by most top Registrars• No restrictions• Competitive price points• Sunrise begins 3rd December, Landrush - 18th February and General Availability - 25th March
  • The Next Big Thing THE NEXT BIG THING in the internet industry is AROUND the CORNER – and we’re ready to meet it head on!
  • ReferencesICANNNetnames.comARI Registry Services.NXTSedoNeustar.bizSketchlex.comDomainnamenews.com
  • Thank YouA Business Thank Yousandeep.r@radixregistry.com