1. TM
1 Profit from the Cloud

2. The Trillion $$ battle
What you need to know to
Profit from the Cloud
Profit from the Cloud TM
Meenakshi Alexander
Manager Sales– South East Asia 2/ INDIA

3. $1,000,000,000,000
3 Profit from the Cloud TM

4. Segments - Cloud Service Provider
Consumer & Enterprise Clouds Cannot Meet Needs of SMBs
Consumer SMB Enterprise
• Cost Sensitive • Cost-sensitive
• Expensive / Capex
• Free & Easy • Paid
• Built to Specs
• One-size fits all • Basic customization
• Premium Support
• Reseller support
TM
4 Profit from the Cloud

5. SMB Universe – Big and Diverse
Industry
5 Profit from the Cloud TM

6. Parallels makes it easier for service providers to
profit from the SMB Cloud with
Software, Expertise & Partner Ecosystem
TM
6 Profit from the Cloud

7. Profit from the Cloud! ™
SOFTWARE
TM
7 Profit from the Cloud

8. Parallels SMB Cloud Insights™
• In 2012, Parallels invested $2M in primary research
• We spoke to 5,200 SMBs in 13 countries
• We were featured in 100+ blogs, print publications in APAC,
EMEA, and the Americas reaching millions of readers
TM
8 Profit from the Cloud

9. Global SMB cloud market
$34Billion and growing fast
Current Market
2011 = $34B
Estimated SMB Market in 2014 = $68B
Hosted Web Communication and Business
Infrastructure Presence Collaboration Applications
Source: Parallels SMB Cloud Insights™, 2012
TM
9 Profit from the Cloud

10. Top trends for Hosted Infrastructure
Security and server backup are the most
popular add-ons for hosted infrastructure – both for
current adoption and future purchase
SMB hosted infrastructure market in China has grown
by 40% over the past year and will continue growing
by at least 29% Y-o-Y through 2015.
Encouraging Indian SMBs with in-house servers to
switch to hosted servers could add 350K new
hosted servers to the market
SMBs with 10-50 employees were 4x more likely to
choose a hosted server than an in-house server in 2011-2012.
Source: Parallels SMB Cloud Insights™, 2012 (Australia, China, India, Japan)
TM
10 Profit from the Cloud

11. Top trends for Web Presence
SEO and security are the fastest growing web
applications among Australian SMBs
Over 60% of Chinese SMBs plan to increase
spending on their current web presence services over
the next three years.
2.5 Million
websites
10% of Indian SMBs now have a business
Facebook page – nearly 2x more than have websites!
Over 280K Japanese SMBs added a website in
2011-2012 – we expect this growth to continue over
the next 3 years
Source: Parallels SMB Cloud Insights™, 2012 (Australia, China, India, Japan)
TM
11 Profit from the Cloud

12. Top trends for Communication & Collaboration
Australian SMBs rank hosted premium email brand
equally as important as price – SPs should
consider having both branded and value business email offerings.
6% of Chinese SMBs use hosted PBX - 2-3x higher
penetration rate than in developed countries in APAC.
45% of Indian SMBs would consider hosted PBX
when they add a new location to their business.
Medium SMBs’ use of hosted business email grew
over 200%, fueled by switching from free email
providers to paid hosted accounts.
Source: Parallels SMB Cloud Insights™, 2012 (Australia, China, India, Japan)
TM
12 Profit from the Cloud

13. File sharing, online backup & storage, and instant
collaboration are the top applications across APAC
Top 2012 Applications Top Growth Applications
1. Online accounting 1. Online accounting
2. Instant collaboration 2. Instant collaboration
3. File sharing 3. File sharing
4. Online backup & storage 4. Online backup & storage
1. File sharing 1. Online accounting
2. Phone conferencing 2. Online CRM
3. Online CRM 3. Web conferencing
4. Support/Help desk 4. Online backup & storage
1. Instant collaboration 1. Phone conferencing
2. File sharing 2. Online backup & storage
3. Online backup & storage 3. Instant collaboration
4. Payroll/HR 4. File sharing
1. File sharing 1. File sharing
2. Payroll/HR 2. Web conferencing
3. Phone conferencing 3. Online backup & storage
4. Online backup & storage 4. Instant collaboration
Source: Parallels SMB Cloud Insights™, 2012 (Australia, China, India, Japan)
TM
13 Profit from the Cloud

14. Did you know t
36% of U.S. SMBs By 2014, U.S. phone
Get To Know Your Customers
have never heard
Of the US’s 21 SMBs will spend conferencing is
of hosted PBX –
million sole Globally, the world much on hosted of the top
as one
those who PBX as they do on
proprietorships, wide SaaS market SaaS applicati
successfully
Did you know thatmore have agrow to $20BWeb Presence. demanded by
11% New Parallelswill
educate SMBs were
small SMBs will Did you knowSMBs are get
that
research shows the
Facebook page 2014. than 25% of
by Fewer SMBs social.
more worldwid
profit from the more
three times huge a website. over 60% of the
thancloud servicesSMBs with hosted Facebook pag
growth in this to the
likely to go growth in web
market in the email world-wide
cloud service.
cloud for their developing world is hosting will come grew 25%
use
32% of U.S. SMBs pay for premium from the emerging U.S. S
among
servers than to buygrowing over 3x as innext of U.S. S
41%
2011.
with online content services.
in-house fast asof U.S. sole 31% of U.S. SMBs The U.S. hosted dedi
markets in thehave no PBX
management 77% the market grew 84% this
infrastructure this proprietorships plan to increase years?
developed world
3 IT staff –
applications plan to their spending on among the smallest S
past year? Parallels
New market. their
design do you know
increasing Convincing U.S. and more and more S
research shows the in-house. presence and demandto sell PBX
spending on it – websites
web
hosted
SMBs with in- applications in
web to them? the
cloud services
are you providing that you know
Do
house servers to Did you knowthem access to
the next 3 years.
the right SaaS in the
market applications that
convert to hostedover 1 millionenterprise-level tools.
U.S.
applications to your world servers could grow
developing is SMBs entered the want to buy? Ove
SMB customers?.over 3x as IaaS market by
growing
the million U.S. SMB
cloud services this
fast as the
over 30% in the market in just thisto add online bac
developed world past year? the next 3 years.
next 3 years.
market.
14 Profit from the Cloud TM

15. TM
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16. The Traditional SMB IT Ecosystem
10,000s 1000s 100,000s 148M SMBs
ISVs/HW Builders Distributors Resellers
Develop Aggregate Integrate Consume
Manufacture Distribution Solutions
Package Up-sell
Cross-sell
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17. The New SMB IT Ecosystem
17 Profit from the Cloud TM

18. Enabling Seamless Distribution
APS: Application Packaging Standard
Standardises the packaging of software and services for cloud distribution
18 Profit from the Cloud TM

19. Leveraging the APS portfolio
400+
APS applications
44%
Growth in services
H1 2012
100+
new applications
this year
TM
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20. TM
20 Profit from the Cloud

21. Parallels Software Suite
Web Presence and Web Applications •
•
•
•
Communication and Collaboration
•
•
•
•
Infrastructure •
•
•
•
Business Applications •
21 Profit from the Cloud TM

22. Parallels Plesk Panel 11
The Best Gets Better
Widest operating system support
including Microsoft Windows server
Industrial grade security protects
customers data and websites
NGINX high performance edge
server technology
2/3 less reported incidents than any
version of Parallels Plesk Panel
Made for the cloud and easy to use
for hosters and website owners
Optimised websites on mobile devices
and mobile server monitoring app.
TM
22 Profit from the Cloud

23. Parallels Web Presence Builder
Ideal for small businesses who want to
establish an online presence quickly and
cost-effectively
Drag and drop modules integrate with
hundreds of social networking sites
Fully customisable to meet SMB needs
Over 100 WYSIWYG templates
Integrates with other Parallels products
TM
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24. Web Presence Builder
TM
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25. Parallels Cloud Server 6.0
The next generation of cloud servers
Lowest
Cost
Fast
No single
point of
failure
TM
25 Profit from the Cloud

26. From Disks to Parallels Cloud Server 6.0
PCS identifies Free disk space Chunks are
Metadata Server
unused is assigned to replicated and
identifies and
partitions the cluster distributed across
tracks chunks
Chunk Servers
Free
Free
Storage
Network
Free
TM
26 Profit from the Cloud

27. Parallels Automation
The leading hosting and cloud services delivery solution
Parallels Operations Automation for provisioning,
monitoring, server and application management …
Parallels Business Automation for billing,
payments, workflow, marketing and branding….
together offer seamless service management and
billing for highly efficient self-service
Used by the largest telecom operators and the top
hosters globally
Modules: SaaS, hosted exchange, hosted share
point, shared hosting, dedicated servers and VPS
New features include Hosted Microsoft Exchange,
hosted Microsoft Lync and Hosted PBX
TM
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28. Parallels Automation
Back Office
ERP Billing
CRM Helpdesk
APS Catalog
Hosted Externally
Integrate
Marketplace
Services
Aggregate
Integrate
Domain Registrar
Parallels
Automation
Payment Go
Provision
SSL
Parallels Containers 400+ APS Apps
MS SharePoint MS Exchange MS CRM
Apache Open-Exchange Blackberry Good Mobile
Hosted Internally
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29. Winning the Trillion Dollar Battle
Profit from the Cloud! ™
Profit from the Cloud! ™ Profit from the Cloud! ™
SOFTWARE SOFTWARE
SOFTWARE
$1,000,000,000,000
TM
29 Profit from the Cloud

30. Thank You
malexander@parallels.com
30 Profit from the Cloud TM